KraveBeauty’s Matcha Hemp Hydrating Cleanser was a runaway hit for a reason. Its gentle, jelly-like texture, effective cleansing power, and for-all-skin-types magic made it a darling amongst skincare enthusiasts, including myself.
But KraveBeauty isn’t one to rest on their laurels. In 2022, they reformulated their hero product to simplify its ingredient list and remove sweet almond oil so it’d be suitable for those with nut allergies.
Well, the brand has tweaked the formula yet again in 2024.
I’m here to spill the tea (or matcha?) on the cleanser. Stick around, because the brand has finally launched in Sephora Singapore and I’ll be sharing all the products you simply have to try.
What’s Different About the Cleanser?
Credit: Daily Vanity
The OG and second version of the cleanser boasted a bouncy, gel-like texture that lathered beautifully. Coconut-based surfactants did the heavy lifting of cleansing, while matcha and hemp seed oil provided a one-two punch of antioxidants and hydration.
I loved the soothing, refreshing effect it had on my skin, leaving it clean and balanced – never dry or stripped.
So, what’s changed with the new iteration? Let’s break it down:
Ingredient Swap
Credit: Daily Vanity
As you may have noticed in the product name, Krave opted to remove the hemp seed oil (due to the regulations in Singapore) and introduce heartleaf extract.
Houttuynia Cordata extract (not to be confused with the song from The Lion King) is known for its calming and redness-reducing properties, making it a great addition for those with sensitive or easily irritated skin.
Subtle Shift in Shade
Credit: Daily Vanity
Keen observers will notice a change in colour. The original formula leaned towards a brownish hue, while the new one boasts a lighter green shade. Rest assured, the calming green tea leaf scent remains the same.
It’s Lighter and Fresher
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The new formula feels lighter and has a more viscous texture compared to the original. This doesn’t translate to a loss of cleansing power, though.
They both produce a mild foam that effectively removes impurities, and I noticed a fresher feeling post-cleanse.
The Verdict
I was initially apprehensive about a reformulation of my beloved cleanser. However, KraveBeauty has delivered.
The new Matcha Heartleaf Hydrating Cleanser retains everything I loved about the original – its gentle cleansing power, refreshing feel, and ability to balance my combination, acne-prone, sensitive complexion.
If you adored the original Matcha Hemp Hydrating Cleanser, there’s no need to panic. This new version is a worthy successor, offering a slightly lighter texture and potentially even more calming benefits.
And for those who haven’t yet experienced the magic of KraveBeauty’s original cleanser, the new Matcha Heartleaf Hydrating Cleanser is definitely worth a try.
Krave Beauty Matcha Heartleaf Hydrating Cleanser retails for S$26 (120ml) on Sephora.sg.
KraveBeauty Products You Need to Try
@dailyvanity ICYMI, @KraveBeauty has finally launched in Singapore!🥳🇸🇬 We chatted with founder and CEO @Liah Yoo to learn more about KraveBeauty, her recommended products for the sweltering SG heat, and her upcoming plans for the brand. Tap the #linkinbio to check out the full range and see what’s new with the reformulated cleanser!✨ #kravebeauty #kravebeautysg #sephorasg #newskincare #skincarelaunch #beautylaunch @Touch PR and Events
KraveBeauty Great Barrier Relief
This lightweight, creamy serum calms and repairs with tamanu oil and niacinamide, while ceramides strengthen your skin’s natural defence.
Great Barrier Relief hydrates deeply without greasiness, making it perfect for all skin types, especially those prone to sensitivity and eczema. Plus, the innovative packaging ensures you use every last drop!
KraveBeauty Great Barrier Relief retails for S$45 on Sephora.sg.
KraveBeauty Kale-Lalu-yAHA
Kale-Lalu-yAHA is a gentle exfoliator that even sensitive skin types will love. This unique formula features a balanced 5.25% Glycolic Acid to effectively buff away dead skin cells, revealing a smoother and brighter complexion.
Unlike abrasive scrubs, Kale-Lalu-yAHA respects your skin’s natural barrier, making it a great choice for achieving a radiant glow.
KraveBeauty Kale-Lalu-yAHA retails for S$41 (200ml) on Sephora.sg.
KraveBeauty Makeup Re-wined
One of the brand’s latest innovations, Makeup Re-Wined is a fun jelly-like oil cleanser that transforms into a milky oil upon contact with skin.
This unique formula, powered by upcycled grapeseed oil, effortlessly dissolves makeup, sunscreen, and impurities without stripping your skin. Perfect for all skin types, it leaves you with a clean and soft canvas, ready for the rest of your skincare routine.
KraveBeauty Makeup Re-wined retails for S$41 (100ml) on Sephora.sg.
KraveBeauty Oat So Simple Water Cream
Ah, my favourite fuss-free moisturiser, packed with just nine ingredients to keep things truly “oat so simple”.
The formula includes calming oat extract and squalane to deliver a surge of hydration. Perfect for all skin types, especially sensitive, this fragrance-free formula soothes dryness and keeps your skin barrier happy.
Bonus: it’s safe for those with fungal acne too.
KraveBeauty Oat So Simple Water Cream retails for S$45 (80ml) on Sephora.sg.
KraveBeauty Oil La La
Ditch the harsh acne treatments for Krave’s latest launch – the Oil La La, a revolutionary serum that tackles breakouts while nourishing your skin.
This lightweight, oil-based formula features a blend of linoleic acid-rich oils, which helps regulate your natural sebum production for clearer, calmer skin. Unlike drying acne treatments, Oil La La soothes irritation and promotes a healthy lipid balance, keeping breakouts at bay.
KraveBeauty Oil La La retails for S$45 (45ml) on Sephora.sg.
Featured image credits: Daily Vanity (left), @kravebeauty/Instagram (right)
