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The “airy”, “blurred” lip look is the new gradient lip that has taken over newsfeeds of various social media platforms. Compared to the classic K-beauty gradient lip look, this is lighter, more diffused, and has a more velvety texture.

While technique is key when it comes to creating this coveted look, this appears to be the first time a lip product is created specifically to help us achieve the trendy lip style.


Photo by Daily Vanity

L’Oreal Paris has recently launched the Chiffon Signature – Airy Velvet Matte Lip Colour, which the brand describes as an ultra-lightweight, highly pigmented lipstick. It promises the coveted velvet soft-matte finish and feels weightless and soft on the lips


Photo by Daily Vanity

As soon as the product is launched, the lip looks that are created with it started trending on various social media platforms.

The swatches look too good to be true so we decided we need to take a closer look at this product for ourselves.

L’Oreal Paris Chiffon Signature – Airy Velvet Matte Lip Colour review – 223 I Loose Up

The shade 223 I Loose Up, in particular, had gone viral on social media platforms such as RED (China’s Instagram) because of how it’s a gorgeous MLBB shade that seems to flatter all skin tones.  The super wearable shade also appears to brighten up complexions.


But is it really as pretty as the swatches show and are we able to get that “airy” finish that we see on social media? The Daily Vanity team put it to the test.


Usual foundation brand/shade:

  • Chanel Les Beiges Healthy Glow Foundation in B20
  • Gucci Beauty Natural Finish Fluid Foundation in 170W


The images I saw on RED hooked me in but I wasn’t too sure once I laid eyes on the liquid lipstick IRL – I’d initially thought the shade will look a little too brown on my pale lips.

To my pleasant surprise, the lippie revealed a matte dusty rose tint on my pout that looked like a toned-down version of my favourite Estée Lauder Pure Color Envy Liquid Lip Potion shade (in #210 Not So Innocent, if you must know).

For me, I have a love-hate relationship with the featherlight texture that this liquid lipstick comes in – on one hand, the chiffon-like consistency made it a dream to wear on the lips because it’s just so comfortable but on the other, I had to do at least three coats to get the coverage that I’m used to.

It also doesn’t help that the applicator picks up only very little product from the tube, which means I needed to spend more time applying the lippie until I’m satisfied with the coverage. And just like my other colleagues, the formula didn’t stay put for me and literally transferred to everything I drank or ate that day. That said, I didn’t have to forcefully tug on my lips when it came time to take it off – I reckon the formula was made in such a way that it doesn’t cling on too much on your lips, which allowed it to be easily removed even with just a piece of makeup remover wipe.

All in all, I’d say that the trending L’Oreal Paris lip colour is the one you should reach for if the diffused K-beauty lip look is your cup of tea. If you, like me, are into covering your entire pout with even pigment but would like something that feels more comfortable to wear, you can opt for this – but just be prepared to spend a little more time picking up the product from the tube to apply it on your lips.


Usual foundation brand/shade:

  • Sisleÿa Le Teint in 1B Ivory
  • Nudestix Nudies Tinted Blur Stick in Light 3


I was so excited to try out this lippie – the model images were great and the packaging is so cute. The shade surprisingly matched the colour of my lips, so it’s definitely a MLBB shade for me. However, the minute I swiped it on, I knew that I wouldn’t be crazy for it.

My lips are quite cracked and dry, and the lipstick was settling in the crevices so I wasn’t too happy about that. For a liquid lipstick, I found the L’Oreal Paris product to be super comfortable on my lips. However, it didn’t last long for me and transferred easily.

I would say you can definitely use this to achieve that diffused K-lip effect, because the light, powdery texture is perfect for it. Personally, I would just use a deeper shade and exfoliate beforehand! P.S. I used the lippie on my cheeks too, and absolutely LOVE IT!!! Such a gorgeous glowy and diffused look.


Usual foundation brand and shade:

  • Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Foundation in 2N1 Desert Beige
  • Urban Decay Stay Naked Weightless Liquid Foundation in 40NN


When I first saw images of this liquid lipstick on RED (a.k.a. China’s Instagram), I fawned over its sleek tube and airy texture. A thin layer of this popular colour was the perfect MLBB shade on my lips, while a second coat created a deep rose that looks flattering on my skin tone.

I had applied some lip balm before swiping on the lippie, which was a good call, seeing as how liquid lipsticks tend to dry my lips out fast. The velvety lipstick wore comfortably on my lips for hours, and it even has a yummy vanilla scent too.

It’s not transfer-proof, though. It left stains on my cup and faded significantly after a meal. Granted, my lunch was a little greasy, but I had hoped that it would stay on for much longer. Still, it left a natural-looking stain on my lips, so I didn’t have to rush to touch it up after lunch.

Overall, I love its beautiful colour as well as its whipped texture, which produces a blurred effect – just like I saw in the images on social media.


Usual foundation brand/shade:

  • Giorgio Armani Power Fabric Longwear High Cover Foundation in #3
  • Laneige Neo Cushion_Glow in 21N Beige


I’ve been seeing photos of lip looks with that airy chiffon finish and have been trying to replicate it for a long time. Unfortunately, I haven’t been able to find a lipstick that allows me to do it effortlessly – the L’Oreal Paris lipstick finally got me really close.

First of all, the packaging of the product is a total win. Besides its pretty exterior appearance, the doe-foot applicator also picks up just the right amount of product and offers a smooth application that looks and feels powdery. (Tip: to get the trendy airy look, focus the application on the centre of your lips then smudge it out using your finger.)

The trending shade (#223) is the perfect MLBB colour that looks great on me. I love that it goes with practically any makeup look that I typically do.

The formula is hydrating and while it’s not totally transfer-proof, it leaves a nice stain on my lips after eating and drinking, which means I don’t necessarily need to touch up if I don’t want to.

As a bonus, it has a nice scent that reminds me of a cookie, which makes it a joy to wear.

I’ve managed to try out all other shades in the range.


From top to bottom (L-R): #225 I Grasp, #221 I Reach Out, #227 I Let Go, #129 I Lead

You can also watch me flaunt them in the TikTok video below).

@dailyvanityWe tried out the new L’Oreal Paris Chiffon Signature Airy Velvet Lip Color. Which is your favourite shade?? 😍♬ SZAS VERSE KISS ME MORE – ✨ SZA FANPAGE ✨

If you ask me, I think #223 is a rather “safe” colour that most people can pull off, but personally, the colour that I love most is #225 I Grasp, which I find brightens up my complexion and has more character. You may want to check this colour out too!


Photo by Daily Vanity

The new L’Oreal Paris Chiffon Signature – Airy Velvet Matte Lip Colour is available in five shades and retails at Watsons, Guardian, Shopee, and Lazada. It retails for S$21.90 but you can get 15% off at Shopee (promotion valid at the time of writing.)