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You like all things sweet and dainty, like pastel shades, macarons, marshmallow, and rainbows. If these describe the things you’re generally drawn towards, then these latest beauty launches are going to have you celebrate with cakes and balloons.

1. Colours of hydrangeas

Innisfree Jeju Color Picker Jongdalri Edition

The Jongdal-ri Hydrangea Road in Jeju is a popular place of interest in summer when hydrangeas start blooming along this iconic area. This is also the period when you’ll find people taking romantic strolls and slow bicycle rides along the Jongdal-ri coastal road.

The newly launched 2018 Jeju Color Picker (Jongdal-ri Edition) collection by innisfree is inspired by the soft pastel hues of the hydrangea you’ll see around the picturesque Jongdal-ri. The collection consists of the Color Correcting Kit (SGD21) and Contouring Kit (SGD21), both work seamlessly to help create more defined-looking features and radiant complexion.

But what have definitely caught our eyes is the Blooming Highlighter (SGD25), which features five pastel colours to brighten up your skin. This highlighter is formulated with pearl binders and has a pearly finish.

Those who love colours will fall in love with the Flower Cotton Ink (SGD15 each) in five shades and finishes matte on your lips, and the Real Color Nail (SGD4 each) that comes in five shades too.

And if you’re looking for a sweeter deal, you’ve got it. Purchase either the Color Correcting Kit or Contouring Kit, as well as a Flower Cotton Ink, and you’ll be rewarded with two mini makeup brushes. Alternatively, you can receive an Apple Seed Cleansing Trial Kit when you make a purchase above SGD10 from this beautiful collection. (While stocks last.)

The 2018 Jeju Color Picker (Jongdal-ri Edition) collection is available at all innisfree stores.

2. Case that looks like macaron

Macaron Nuance Eyes

Spring makeup is made extra sweet with these macaron-inspired packaging. The Lunasol Macaron Nuance Eyes comes in small round boxes that remind us of our favourite sweet treat. Just like choosing a flavour, pick from eight limited edition colours, depending on your mood. On top of its candy-licious good looks, these eyeshadows have soft textures that are vivid but easy to blend. We also love how easy it is to slip one into our makeup bag.

The Lunasol Macaron Nuance Eyes retails at SGD43 and is available at all Lunasol counters.

3. Texture that feels like mochi

Nyx Makeup Mochi

The new Love You So Mochi collection by NYX Professional Makeup is inspired by the squishy texture of mochi but its bold and vibrant colours makes sure you stand out in any crowd. The collection includes a highlighting palette, eyeshadow palette with ten shades (consisting of a range of matte and shimmer finishes), as well as the Powder Puff Lippie Powder Lip Cream. While you have fun playing with the bouncy, mochi-like texture of the palette, you’ll also love how the lip cream comes in eight gorgeous shades, and finishes powdery-matte.

The collection is already available in NYX stores and will be available at Sephora from 15 February.

4. Feels and looks like jelly

Boscia Jelly Ball

This may look like a cute ball of jelly, but the Boscia Tsubaki Jelly Ball Cleanser is actually a face cleanser that means business. Enriched with camellia oil and antioxidant-rich rice bran, this jelly-textured cleanser hydrates skin while delivering anti-ageing benefits. The jelly cleanser is fun to use: squish it and then lather the product directly onto your face. Alternatively, you could lather in your hands before massaging onto your face. The best part for us, however, is how easy it is to travel with it because of the non-liquid formula. You may have remembered it in black in the past, it’s not available in pink!

The Boscia Tsubaki Jelly Ball retails at SGD29 and is available at Sephora.

5. Crowned with a unicorn

Anna Sui Fantasia Lifestyle 7

A newly launched fragrance, Anna Sui Fantasia brings us into a world of magic and enchantment. Topped with a gold unicorn, this fragrance reminds us of the sense of imagination and bewilderment we experienced in our childhood. The fragrance doesn’t just feature an opulent and beautiful bottle, it also has a romantic fragrance. The top notes consist of pink pomelo potion and spicy pink pepper, and its heart notes include raspberry praline. It dries down to accords of golden cypress and Himalayan cedar wood.

The Anna Sui Fantasia EDT is available in three sizes: 75ml (SGD128), 50ml (SGD98), and 30ml (SGD73).

You know what’s another brand that looks gorgeous and has launched macaron-inspired eyeshadows too? Dear Dahlia, a brand from Korea, and whose products have gone viral on Instagram. Watch our review of the products and win them for yourself!