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Sephora has announced a 10.10 sale and we are stoked – can you ever have too many sales to stock up on our regular beauty products or to try out new ones? (Our answer is no.)

Sephora 10.10 sale

The Sephora 10.10 sale allows everyone (Beauty Pass members and non-members) to receive 15% off all products site- and store-wide. And if you spend at least S$150 you’ll unlock a greater discount – at 20% off everything! This is a perk that most non-members can never get even at the Beauty Pass sales!

The sale will run from 8 to 10 October and is applicable to all products except sale items.

What to get at the Sephora 10.10 sale

If you’ve already managed to get your hands on your usual must-buys in the last few Beauty Pass Sales – here’s something that may interest you: under-the-radar cult-favourites that only those in the “in” crowds are grabbing.

The best part is that these aren’t superstars like the Fresh Rose Face Mask or Charlotte Tilbury Pillow Talk lipstick, so you can be sure that they won’t get out of stock as quickly!

1. Charlotte Tilbury The Feline Flick Eyeliner

Underrated Sephora Products Charlotte Tilbury

This may not be the famous Charlotte Tilbury Magic Cream or lipsticks, but the long-wear eyeliner is a well-loved product among those who have tried it.

Its formula is highly pigmented, dries quickly, and it comes with a soft fibre tip that makes it apply like a professional brush. The waterproof, smudge-proof, and humidity-proof eyeliner sounds like a dream for the Singapore weather.

Reviews online say that the eyeliner tip makes it super easy to create a cat eye wing quickly and also doesn’t smudge even on oily eyelids. While reviewers admit that it is rather pricey, they also say that this gives good value for money.

Charlotte Tilbury The Feline Flick Eyeliner is available in two shades: brown and black. It retails for S$48 (before discount) and is available at Sephora.

2. Dior Diorshow Pump ‘N’ Volume HD Squeezable Mascara

Underrated Sephora Products Dior

A squeezable mascara? We bet most of us haven’t heard of it. Dior has one; it comes with a flexible tube that you can squeeze in order to soften the formula and load the brush with the perfect amount of product evenly.

This mascara offers volume, definition and has a staying power of 24 hours. Check out this demonstration video and be just as impressed as we were:

Dior Diorshow Pump ‘N’ Volume HD – Squeezable Mascara is available in three shades: blue, brown, and black, and retails for S$54 at Sephora.

3. Edible Beauty Deep Sea Collagen Elixir Serum

Underrated Sephora Products Edible Beauty 1

Australian beauty brand Edible Beauty is exclusively available in Sephora in Singapore, and is known for using natural therapeutic ingredients that are literally good enough to eat. Developed by a naturopath and nutritionist, its products are organic and great for fighting first signs of ageing.

If you’ve been wanting to try something from this brand, consider this serum, which is formulated with sea botanicals. A plant-based collagen formula, this antioxidant-rich serum helps to enhance your skin’s hydration while softening the appearance of fine lines.

Edible Beauty Deep Sea Collagen Elixir Serum retails for S$57 at Sephora.

4. For Beloved One Melasleep Brightening Lumi’s Key Bio-Cellulose Mask

Underrated Sephora Products For Beloved One 1

One of the forerunners in mask technology, For Beloved One carries a range of great bio-cellulose facial masks and one you may have missed is the Melasleep Brightening Lumi’s Key Bio-Cellulose Mask.

What’s unique about this mask is that it contains Matrixyl 3000, a 3D collagen repair formula that helps revitalise damaged skin and brighten dark spots.

Reviewers say that their skin was left soft and radiant after just one application and some said that the mask helps reduce the size of pores, even though it isn’t one of the listed benefits. One reviewer who has very sensitive skin says that she loves it and that it gives her skin a much-needed hydration boost.

For Beloved One Melasleep Brightening Lumi’s Key Bio-Cellulose Mask retails for S$110 for seven or S$63 for three. It is available at Sephora.

5. Fresh Hesperides Grapefruit Moisturizing Hand Cream

Underrated Sephora Products Fresh

If you love the skincare products from Fresh and its brand philosophy, you may just want to check out its hand cream during the upcoming 10.10 sale.

This hand cream is formulated with shea butter to soften skin and boost hydration for 24 hours. It leaves behind a subtle citrus scent to deliver a luxurious usage experience. We think this is a good addition to your Fresh stash especially with frequent use of hand santisers that dry out our hands these days!

Fresh Hesperides Grapefruit Moisturizing Hand Cream retails for S$20 at Sephora.

6. Kopari Coconut Deodorant

Underrated Sephora Products Kopari

An aluminium-free deodorant that makes us smell like fresh coconut milk? Count us in!

This underrated deo has a non-toxic formula that glides on clear so it won’t leave any unwanted stains.

For those who have always wanted to try a clean deodorant, you’ll be happy to know that it works very well in keeping odour at bay and contains ingredients that are anti-bacterial and antimocrobial for enhanced hygiene.

Sephora has a good deal for this product – you can purchase a pack of two mini deodorants at a good price so you (and maybe a friend!) can give this a try without investing too much in them.

Kopari Mini Coconut Deodorant – two pack retails for S$34 at Sephora.

7. KVD Vegan Beauty Lock It Blotting Powder Compact

Underrated Sephora Products Kvd

If there’s one product that we certainly need these days, it’ll certainly be a good pressed powder. Using one that feels comfortable while helping your makeup stay put is important when we wear makeup under our masks.

Try this one by KVD Vegan Beauty, which reviewers say offers good coverage and helps minimise the look of pores. Those who have oily skin swear by it and many say that it is always on their re-purchase list.

KVD Vegan Beauty Lock It Blotting Powder Compact retails for S$45 at Sephora.

8. Lixir Vitamin C Paste Mask

Underrated Sephora Products Lixir

This vitamin C mask is designed for use in the morning and you should only leave it on for a few minutes as a quick perk-me-up for your skin.

Besides reviving dull-looking complexion, it also helps stimulate collagen production and offers a natural sunscreen against UVA and UVB rays.

While the brand and product don’t seem to have created much waves in Singapore, there have been many good reviews about it from overseas users.

Lixir Vitamin C Paste Mask retails for S$66 at Sephora.

9. Make Up For Ever Matte Velvet Skin Blurring Powder Foundation Sponge

Underrated Sephora Products Mufe

This underrated sponge from Make Up For Ever is the ultimate go-to applicator for foundation.

The black side is made for high coverage, while the white side can be used for light coverage or touch-ups.

Reviewers say that this sponge helps make powder look smoother on face and that they like that the different sides of the sponge offer a different finish.

Make Up For Ever Matte Velvet Skin Blurring Powder Foundation Sponge retails for S$7 at Sephora.

10. Pixi Natural Brow Duo

Underrated Sephora Products Pixi

This brow product features a brow pencil on one end and a gel on the other. Use the pencil to fill in your brows precisely and then apply the gel to tame and hold everything in place.

Reviewers find that the pencil glides on smoothly and is highly pigmented and rave about how the brow gel makes the brow grooming process a lot easier.

Pixi Natural Brow Duo is available in three shades. It retails for S$28 at Sephora.

11. Sephora Collection Organic Cotton Pads

Underrated Sephora Products Sephora Cotton

All cotton pads are the same, right? Well, you may not think so after you’ve tried this one from Sephora Collection.

According to reviewers, these 100% organic cotton pads are large, which makes them convenient for makeup removal. Those who have tried them also say that they are ultra soft, fluffy, and absorbent. They also don’t break as easily as other cotton pads.

These are definitely beauty accessories you should add to your collection if you resolve to be gentler with your skin.

Sephora Collection Organic Cotton Pads retail for S$5 at Sephora.

12. Sephora Collection Retractable Lip Brush

Underrated Sephora Products Sephora Lip

Looking for a retractable lip brush that comes with a cap and doesn’t clip the bristles as it retracts? Here’s your new holy grail.

Reviewers love that for its affordable price, it’s high quality and is so small, it’s easy to carry around.

Sephora Retractable Lip Brush retails for S$15 at Sephora.

13. Tarte Sea Quench Lip Rescue

Underrated Sephora Products Tarte

Tarte has many great eyeshadow palettes and while being dazzled by them, it’s easy to miss this underrated product – their tinted lip balm.

This product delivers intense hydration while being infused with antioxidants and vitamins to nourish your lips. Your lips will feel soft, smooth, and its tint further smooths the look of lip lines so they look dewy and radiant.

Reviewers love its non-sticky and non-greasy formula and the beautiful shades it is available in.

Tarte Sea Quench Lip Rescue is available in eight shades. It retails for S$30 at Sephora.

14. Too Faced Shadow Insurance Primer

Underrated Sephora Products Too Faced

Too Faced has many well-loved products. Besides its Peach collection of products, it is also loved for its Better Than Sex mascara and Born This Way foundations.

Some of us may have forgotten that the Shadow Insurance Primer is one of its call-to-fame products and was in fact constantly out of stock when it was first stocked in Singapore when Sephora opened in 2008.

This eyeshadow primer is loved because of how its gel formula helps hold colour particles in place and help enhance them so you get a saturated finish.

Too Faced Shadow Insurance Primer retails for S$37 at Sephora

15. Verb Sea Texture Spray

Underrated Sephora Products Verb

This is the go-to product when it comes to styling waves that look naturally tousled. Formulated to enhance waves and volume, this lets you  treat your tresses to a beach holiday without stepping out of your house.

Reviewers love how it’s affordable and doesn’t leave your hair feeling crunchy; you’re still able to run your fingers through your hair easily. It is also loved for being lightweight and offering a nice scent.

Verb Sea Texture Spray retails for S$24 at Sephora.

Extra tips to make your shopping experience breezier

Sephora has launched the Store Chat function via WhatsApp, where you can check the availability of the product you want at the store you go to. Simply select your preferred Sephora store and you’ll be put in touch with Sephora’s Beauty Advisor.

Using the Store Chat function, you’ll also be able to reserve an item for 48 hours to get express checkout. Simply present the WhatsApp message at the store to collect your reserved item(s).

To start the chat, drop a message on WhatsApp to 8126 1794.

Featured image from Jessica Beautician.