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One day, as you gaze into the mirror, you suddenly realise that your skin has undergone the inevitable process of ageing. Gone are the days when you could rely solely on your skin’s regeneration abilities and still have a glowing, pore-free complexion.

While many of us want to believe that the youthful appearance of our skin will endure for quite some time, dismissing concerns about skin ageing as a worry for the distant future, the truth is that our skin actually begins to experience a significant decline in collagen production starting from the age of 25.

But fear not, because skin ageing is a completely natural process as we grow older (and wiser!), and the good news is that you can maintain a healthy and vibrant complexion with the right skincare products.

And here’s a little secret for you – keep reading until the end for the perfect anti-ageing solution!

What is skin ageing?

Eau Thermale Avène Hyaluron Activ B3 Serum 1

Credits: @jcomp/FreePik

As skin ageing takes its toll, the most noticeable signs that catch your attention first are the loss of radiance and the emergence of an uneven skin tone.

Even with an ample amount of restful sleep, your complexion appears lacklustre, leaving you with stubborn under-eye bags and persistent dark circles that simply refuse to fade away.

Another telltale sign of ageing is the gradual appearance of fine lines and wrinkles, typically making their debut on the nasolabial folds, commonly referred to as smile lines. Although these lines may be associated with a happy life, the presence of smile lines, even when you’re not smiling, can add years to your appearance!

And let’s not overlook the noticeable loss of skin firmness, which becomes apparent when you gently pinch your skin only to find that it no longer bounces back with the same elasticity it once had.

How can you combat skin ageing?

Eau Thermale Avène Hyaluron Activ B3 Serum 1

Credits: @Lifestylememory/FreePik, @freepik/FreePik

Fortunately, we live in an age where scientific advancements and technological innovations have led to the creation of powerful active ingredients like retinol, niacinamide, and hyaluronic acid, all of which can specifically target and address common concerns associated with ageing skin.

You may have come across retinol, which has gained significant popularity as an anti-ageing ingredient. However, it’s important to note that retinol is not suitable for everyone, particularly those with sensitive skin.

Retinol can be harsh, even for individuals with normal skin types, and it has the potential to increase skin sensitivity to UV light. This heightened sensitivity can lead to unwanted effects such as redness, irritation, and even sunburns.

For those with normal to sensitive skin, navigating the world of anti-ageing skincare can serve as a challenge, but this is where the combination of niacinamide and hyaluronic acid comes in as a gentler yet equally superior alternative.

Why are niacinamide and hyaluronic acid a better choice for you?

When combined, niacinamide and hyaluronic acid work in harmony to address multiple aspects of skin ageing, including fine lines, wrinkles, uneven skin tone, and loss of firmness.

Their complementary properties make them the most potent duo in ensuring a more youthful and radiant complexion for even the most sensitive skin.

Eau Thermale Avène Hyaluron Activ B3 Serum 1

Credits: @thisoneiscute/TikTok, @kezhaldashtitv/TikTok

Niacinamide, also known as vitamin B3, is a highly beneficial ingredient for the skin, particularly when it comes to addressing skin ageing concerns.

Firstly, it reduces the appearance of fine lines and wrinkles by promoting collagen synthesis. Collagen is a vital protein that maintains the skin’s elasticity, and niacinamide helps stimulate its production, resulting in smoother and more youthful-looking skin.

Moreover, niacinamide strengthens the skin’s barrier function, which tends to weaken with age. This improvement enhances the skin’s ability to retain moisture and provides better protection against external factors such as pollution and UV radiation, which can contribute to premature ageing.

Niacinamide also regulates the production of melanin, the pigment responsible for skin colour. By inhibiting the transfer of melanin to the skin’s surface, it effectively reduces the appearance of dark spots, hyperpigmentation, and uneven skin tone, promoting a more even and balanced complexion.

And unlike retinol, which can increase skin sensitivity, niacinamide contains anti-inflammatory properties to calm redness and irritation, making it the perfect anti-ageing ingredient for sensitive skin, as confirmed by @isomerskincare on TikTok!


What do you need the most help with? #skincare101 #niacinamide #acneskin #wrinkles #sebum #oilyskin #oilypores

♬ Bubble – Official Sound Studio

On the other hand, hyaluronic acid is a naturally occurring molecule in the skin renowned for its exceptional moisture-retaining abilities.

With its remarkable ability to hold up to 1,000 times its weight in water, hyaluronic acid provides deep hydration to the skin, which has a tendency to become drier and lose moisture retention abilities as we age, resulting in the formation of fine lines and a lacklustre complexion.

Esthetician @shanidarden on TikTok swears by the benefits of hyaluronic acid and confirms that it improves the overall firmness and suppleness of the skin, reducing the appearance of sagging skin and wrinkles for a more lifted appearance.


It’s important to know what ingredients are in the products you use and how they can affect your skin. This week I am breaking down #hyaluronicacid and all of it’s amazing benefits. #skincare #skincareingredients #skincaretips #esthetician #shanidarden

♬ original sound – Shani Darden

Similar to niacinamide, hyaluronic acid acts as a protective barrier on the skin’s surface, shielding it against environmental stressors such as pollution and free radicals, which can accelerate the ageing process by causing oxidative damage and the breakdown of collagen.

A product that targets all your skin ageing concerns

Eau Thermale Avène Hyaluron Activ B3 Serum 1

As the leading dermo-cosmetic brand in Europe, highly recommended by dermatologists worldwide, Eau Thermale Avène continues to demonstrate their unwavering commitment to helping individuals with sensitive skin with their latest fragrance-free star product, the Eau Thermale Avène Hyaluron Activ B3 Serum.

This serum harnesses the power of the ultimate anti-ageing combination with its ultra-concentration of active ingredients of 6% niacinamide and 1.5% hyaluronic acid.

It is carefully curated with only eight ingredients with 94% naturality to deliver long-lasting stimulation of cell renewal, and naturally replenish as well as re-plump your skin without the unnecessary additives.

Beyond its non-greasy and non-sticky texture, what truly sets the Hyaluron Activ B3 Serum apart is its superior efficacy in targeting skin ageing concerns.

Clinical results have shown a remarkable 76% reduction in visible wrinkles and fine lines after just 28 days*, and if you appreciate immediate results, this serum has also been proven to plump the skin within just 4 hours and reduce wrinkles in 15 days*.

Don’t just take our word for it, though; hear it from dermatologist @precisionskininstitute on TikTok, who reviewed that the Eau Thermale Avène Hyaluron Activ B3 Serum works wonders in plumping and smoothing her skin within minutes.


#glassskin #skincaretip #dewyskin #hyaluronicacidserum #mindfulskincareroutine #dermwithstamina #dermatologist #hyaluronactivb3 @aveneusa

♬ Flowers – Miley Cyrus

Just one glance at her radiant and dewy complexion is enough evidence of the transformative power of this serum!

But the benefits don’t stop there. Eau Thermale Avène has gone above and beyond by considering the environmental impact of their product.

The Hyaluron Activ B3 Serum comes in a recyclable glass bottle, ensuring infinite recyclability and its packaging is made from recyclable cardboard sourced from sustainably managed forests, using vegetable inks so that you can buy it without any worries.

Where can you find Eau Thermale Avène Hyaluron Activ B3 Serum?

For those interested in trying out the Hyaluron Activ B3 Serum, you can find it at Watsons, Guardian, Shopee and Lazada, retailing at S$108.90.

*Consumer Use Test on 128 consumers, applied daily for 28 days.

This article is brought to you by Eau Thermale Avène.