Foundation cushion, blush cushion, concealer cushion… you already have all these cushion products and you love them.
Indeed, the cushion technology has taken the beauty world by storm, and when we thought that there can’t be any other product we could enjoy from this innovation, ETUDE HOUSE proved us wrong and surprised us (pleasantly!) with their latest – Real Powder Cushion!
How is this different from your usual cushion compact?
We love our foundation cushion for its ability to deliver a refreshing texture and dewy finish. The new ETUDE HOUSE Real Powder Cushion transforms liquid foundation to powder, offering a matte finish that is great for reducing the look of shine – a common problem with Singapore’s hot and humid climate.
Psst, this is the only cushion in the market that is able to transform from liquid to powder and we are expecting it to be the newest trend to be picked up by beauty enthusiasts in Singapore.
How should you use your ETUDE HOUSE Real Powder Cushion?
1. Use it on its own
Recommended for: Those who have oily skin, want to reduce the appearance of shine, or prefer the matte look
After applying your primer, dab the Real Powder Cushion onto your face using the sponge that it comes with, which is designed specially for the product. We like that it feels moisturising yet leaves a feathery-light matte finish. Its superior formula also helps control oil, conceal blemishes and enlarged pores. It comes in two flattering shades: Light Beige and Natural Beige.
2. Apply it on top of your foundation
Recommended for: Those who have combination skin type, or want makeup to last longer
Continue using your regular foundation if it is your favourite, but you can set it with the Real Powder Cushion. Consider applying it onto areas that oil up more easily (like the T-zone) or all over the face to help makeup last longer. Because the formula is so light weight, you can enjoy the setting benefit of the powder finish it converts to, without compromising on the refreshing sensation it offers.
3. It is a great touch-up tool
Recommended for: Those who want to get rid of mid-day shine, want to extend the longevity of makeup, or want to avoid the cakey look after touching up
One huge problem with touching up our makeup in this hot and humid climate is how it may appear cakey as we pile on more product. Because of the unique liquid-to-powder formula, the Real Powder Cushion helps makeup look natural and fresh after touching up. Its great concealing ability also helps conceal the appearance of pores and fine lines under the eyes that sometimes creep up after a long day. And as a bonus, its gorgeous case makes it a joy to whip out of your bag to use any time of the day.
The ETUDE HOUSE Real Powder Cushion retails at SGD32 and it comes in three flattering shades, Light Beige, Natural Beige and Honey Beige. Light Beige and Natural Beige are available at all ETUDE HOUSE stores, while Honey Beige will be launching in July!