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We had initially thought that the Circuit Breaker was going to put a stop to the highly anticipated Sephora Beauty Pass Sale since retail stores have to be closed at least until June. But guess what – Sephora didn’t disappoint and is bringing us the exciting sale online this year!

The upcoming Beauty Pass Sale will entitle customers to 20% site-wide and Gold card members get first dibs in a private sale on 5 May. Black card members can join the sale from 6 May. Don’t worry if you only have White card status, because you can also join the sale from 6 to 7 May, and enjoy 15% off all purchases.

We know that your head is buzzing right now and you’re wondering how you can make the best out of this retail therapy that you absolutely deserve. Here are Daily Vanity‘s top tips and recommendations that you should arm yourself with before you enter the sale arena at Sephora.sg.

Tip 1: Start early

Sephora Beauty Pass Sale Wish List

Popular items will may be out of stock faster than others so it helps to plan your shopping earlier. Instead of browsing only during the sale day, start browsing today so you can take your time to decide the colour you prefer, the size you want, to compare between items, and even search for reviews before deciding.

In other words, once you’re done with this article, head over to Sephora.sg already!

Once you’ve made your decision, add them to cart (or click on the Wishlist button) first, and then once the sale officially starts, you can simply cart out and pay. Easy-breezy!

Tip 2: Search for reviews and images


Because the retail experience is taken fully online this time, you won’t be able to try out the products in person. To make sure that you have a good idea what you’re getting, look for reviews or images of the item that you have your eye on so you can make a better decision.

Sephora.sg also has reviews left by people who have purchased the product before you so they can be a good way of figuring out whether a product is suitable for you. If you’re deciding between a few products, you can sort the products based on their ratings. The more highly rated ones will be sorted to the top so you can quickly find out which are more raved about by customers!

Tip 3: Grab the special boxes

This year, Sephora will be launching specially curated collection of limited-edition value boxes, called the “Beauty Bestie Boxes”, featuring some of our favourite brands.

We don’t know what are in these online-exclusive boxes yet, but we’ve heard that they’re going to be pretty amazing. These online-exclusive Beauty Bestie Boxes are going to be sold only during this Beauty Pass Sale (from 5 to 7 May), while stocks last – so we say you should keep your eyes out for them!

Tip 4: Tag along a Gold card member

If you aren’t already a Gold card member, this is the time to find out who in your inner circle is and ask if he/she can help you make your purchases. Since Gold card members get to access the sale a day earlier than everyone else, they get to have first dibs and be able to snag the best deals available.

You probably can only be able to retrieve your purchases from her/him after the Circuit Breaker, so only do this if you desperately want to make sure you can get a coveted item and don’t mind receiving it later.

Tip 5: Use Pop Station to save on shipping

Shipping is free with a minimum purchase (SGD40 for standard shipping and SGD110 for express shipping). If you’re only intending to get a few items and won’t be hitting the minimum amount, opt for Pop Station collection, which is free regardless of minimum spend.

What’s great about it is that they’re available at most neighbourhoods so you’d be able to collect your item during your grocery runs. The delivery time is also estimated to be faster than standard shipping (2-3 business days vs. 3-5 business days).

What products should you go for?

1. Replenish the items you always use


That holy grail foundation that you can’t live without (and you know exactly which shade you are), that moisturiser that has saved your skin, and that hairstyling product that gives you good hair day, every day – these are the ones that go right in your cart.

You know that you’ll always need them, so you might as well get them at a discounted price.

2. The items that you’ve been lusting after


Those items that you’ve always had your eye on but never purchased because you’re a little conscious of the price tag – they are now made more affordable so it’s time to give in to that temptation.

We’re pretty sure you’re going to put that burning itch to rest and sleep better after you’ve hit that “check out” button.

3. The ones that offer great value for money

If you don’t have specific items to buy and are just browsing around, hoping to enjoy a good bargain, then go for gift sets, palettes, and Sephora Collection items. Here’s why:

Gift sets usually bundle popular full-sized items with travel-sized items at a great value and pretty packages you wouldn’t be able to find anywhere else. Couple the attractive price with an amazing discount, you’ll indeed be getting lots of value from your purchase. You can browse gift sets at Sephora here.


Single lipsticks or eyeshadow pans are great for those who know exactly what they need for the looks they’d like to achieve. But if you don’t have an idea and are still experimenting, then palettes are a good way for you to play around with different products and shades. You can browse palettes at Sephora here.


Sephora’s in-house brand, Sephora Collection, offers tons of great quality products at attractive prices. They provide everything from skincare and makeup to body and hair care.

Sephora Collection has also released a line of clean beauty products to care for your skin in the most mindful way possible. You can browse Sephora Collection products here.

Daily Vanity’s recommendations for the Sephora Beauty Pass Sale

Still not sure which products to get? Here are some products we love (and will be buying at the sale!) and you can consider adding them to your shopping list too.


1. Fresh Vitamin Nectar Glowjuice Face Serum

Sephora Beauty Pass Sale Fresh Serum

Everyone needs an antioxidant face serum in their beauty repertoire and we are in love with this one from Fresh. Fast absorbing, this serum is formulated with vitamin and minerals from fruits and vegetables and contains pulp-like microbubbles for better skin penetration.

Suitable for all skin types and age ranges, this serum gives you a boost of skin nutrition to recharge and energise it, while offering daily 24-hour hydration and antioxidant protection.

Fresh Vitamin Nectar Glow Juice Antioxidant Face Serum retails at SGD45 (before discount) at Sephora (click to open directly to purchase page in a new tab).

2. Allies of Skin 1A Retinal + Peptides Overnight Mask

Sephora Beauty Pass Sale Allies Of Skin

This overnight mask includes actives like Indian Ginseng, Pterostilbene, Organic Argan Oil, and Arctic Cranberry Seed Oil, which are known for their skin-rejuvenating properties.

It boosts your skin’s immunity while you sleep and accelerates skin cell renewal so you’ll wake up to brighter, more youthful-looking skin.

In other words, an all-rounded solution for those who want a more radiant complexion.

Allies of Skin 1A Retinal + Peptides Overnight Mask retails at SGD139 (before discount) at Sephora (click to open directly to purchase page in a new tab).

3. Lancome Clarifique Enzymatic Dual Essence

Sephora Beauty Pass Sale Lancome

We have reviewed the Lancome Clarifique Enzymatic Dual Essence, along with 50 Daily Vanity readers, and really love how it helps to clarify and brighten our skin.

Used as the first step of your skincare routine, this product has a bi-phase formula that’s mixed with a specially designed whisk, generating micro-bubbles as you shake the bottle up.

Lancome promises that if you use it twice daily, and you’ll start seeing results in four weeks: refined skin, visibly tighter pores, fresher skin tone that looks clear, healthy and glowing. Sounds like everything we want for our skin!

Lancome Clarifique Enzymatic Dual Essence retails at SGD140 (before discount) at Sephora (click to open directly to purchase page in a new tab).


4. Charlotte Tilbury Matte Revolution Lipstick

Sephora Beauty Pass Sale Charlotte Tilbury

Everything you’ve heard about this lipstick is true: it is ultra creamy, non-drying, offers an intense colour, and is super long-lasting. In other words, one of the best lipsticks you’ll be adding to your makeup arsenal.

There are 12 shades available but you should definitely go for Pillow Talk, the most iconic shade in the range that has taken the world by storm. This universally flattering shade gives you that MLBB look that works well both for work and play – super versatile!

Charlotte Tilbury Matte Revolution Lipstick retails at SGD50 (before discount) at Sephora (click to open directly to purchase page in a new tab).

5. Anastasia Beverly Hills Amrezy Eyeshadow Palette

Sephora Beauty Pass Sale Abh

This limited edition palette is a Sephora exclusive and comes in 16 gorgeous shades that can help you create everything from an understated everyday look to a va-va-voom look saved for special occasions.

With more than 4.5 stars rating on Sephora out of 47 reviews, this palette is well-loved for their strong pigments, pretty shimmers, and how easy it is to blend out the colours.

Anastasia Beverly Hills Amrezy Eyeshadow Palette retails at SGD75 (before discount) at Sephora (click to open directly to purchase page in a new tab).

5. Fenty Beauty Cheeks Out Freestyle Cream Blush

Sephora Beauty Pass Sale Fenty

This blusher is fresh out of the beauty oven and has only launched a few weeks ago. We love how the creamy texture makes it a dream to blend and how you can build up the shade to customise the look you want – from a natural blush to a goddess-esque glow.

We know that new products hardly go on sale and you usually can only get them at full prices, but hey – the Sephora Beauty Pass Sale means all rules are out, and you can get this new product at a discount!

10 shades are available, but our favourites are Strawberry Drip and Summertime Wine.

Fenty Beauty Cheeks Out Freestyle Cream Blush retails at SGD33 (before discount) at Sephora (click to open directly to purchase page in a new tab)


6. Ouai Hair Oil

Sephora Beauty Pass Sale Ouai

This hair oil is a true multi-tasker that does more than smoothing frizzy hair. Packed with nutrient-rich ingredients like African galanga root extract, ama, borage, and baobab oils, it also prevents colour from fading and protects hair from sun damage.

Either apply it from your hair shaft to its end in the day or work it in before you sleep as an overnight hair mask that you rinse off in the morning.

Ouai Hair Oil retails at SGD45 (before discount) at Sephora (click to open directly to purchase page in a new tab)

7. Coco & Eve Like A Virgin Super Nourishing Coconut & Fig Hair Masque and Tangle Tamer Set

Sephora Beauty Pass Sale Coco Eve

With 179 reviewers on Sephora giving it a 4-star rating on average, this product is certainly a great buy that you shouldn’t miss.

This set comes with a hair masque that tames frizz and adds shine within one treatment and adds on a hair detangler to make sure that your hair looks smooth and shiny at all times.

Coco & Eve Like A Virgin Super Nourishing Coconut & Fig Hair Masque and Tangle Tamer Set retails at SGD65 (before discount) at Sephora (click to open directly to purchase page in a new tab)

8. Living Proof Perfect Hair Day Dry Shampoo

Sephora Beauty Pass Sale Living Proof

To help second-day hair look better or to refresh tresses that look flat and limp at mid-day, this is the product to invest in.

This well-reviewed product leaves your hair feeling clean and has hair-loving ingredients that care for your tresses while refreshing it.

Living Proof Perfect Hair Day Dry Shampoo retails at SGD40 (before discount) at Sephora (click to open directly to purchase page in a new tab)


9. Jo Malone London English Pear & Freesia Cologne

Sephora Beauty Pass Sale Jo Malon Londone

Jo Malone London boutiques are closed during the Circuit Breaker, but thankfully their products are still available online at Sephora.sg.

Its English Pear & Freesia Cologne is a perennial favourite for many fragrance-lovers and has a earth and woody scent that is fresh and suitable for everyday wear.

Here’s the best part: it will come packaged in the iconic Jo Malone London cream gift box with ribbon so you can still enjoy that Jo Malone London retail experience.

Jo Malone London English Pear & Freesia Cologne retails at SGD215 for 100ml (before discount) and SGD110 for 30ml (before discount) at Sephora (click to open directly to purchase page in a new tab).

10. Compagnie de Provence Scented Candle

Sephora Beauty Pass Sale Cdp

Self-care gets a boost when you light a candle that emits an elegant fragrance. Consider this one from Compagnie de Provence, which is available in three gorgeous scents and made with high quality essential oils.

Go for Rose Bay for something relaxing, White Musk if you want something soft and sensual, and Green Verbena for an invigorating option.

Compagnie de Provence Scented Candle retails at SGD60 (before discount) at Sephora (click to open directly to purchase page in a new tab).