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You’ve conscientiously used a cleanser for dry skin, applied hydrating masks, and loaded up on moisturisers, but the dullness and fine lines associated with dry skin still persist.

If this sounds like you, one of the latest skincare trend on TikTok is for you: “skin flooding”.

Skin flooding may sound overwhelming, but give it a chance – it actually involves layering techniques that help you retain moisture in your skin more effectively.

To help you understand it well, Daily Vanity has put together a comprehensive breakdown encompassing all the essential details you need to know about skin flooding.

What is “skin flooding”?


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“Skin flooding” is a technique that involves applying a generous amount of skincare products or using highly concentrated hydrating serums on the skin. This method aims to maximise the delivery of these products and their hydrating properties by layering them on the skin.

By implementing this approach, “skin flooding” can potentially deliver faster and more noticeable improvements in the condition and appearance of the skin.

This technique is particularly beneficial for individuals who have dry or irritated skin caused by retinoids or active ingredients like alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs).

The abundant hydration helps to effectively saturate and nourish the skin, hence the term “flooding”.

What are the benefits of “skin flooding”?

Skin flooding is especially beneficial when your skin feels dry or has undergone excessive exfoliation.

The primary advantage of skin flooding is the abundant hydration it provides to the skin. By layering multiple hydrating products on your skin, you can achieve deep and effective hydration. This technique helps to seal in moisture and prevent its evaporation, resulting in plump and hydrated skin for an extended period.

Is “skin flooding” suitable for all skin types?

Skin flooding is generally considered safe for most skin types as it does not typically involve active ingredients, such as retinoids, AHAs, and BHAs, as this can result in skin irritation, inflammation, and persistent dry patches.

However, it is crucial to exercise caution if you have sensitive skin, as the enhanced absorption of skincare products during skin flooding could potentially trigger sensitivity reactions.

Additionally, individuals with oily or acne-prone skin should also be mindful as layering multiple products can potentially contribute to breakouts or milia (tiny white bumps or small cysts).

If you have any medical skin conditions, it is crucial to prioritise your skin’s well-being by seeking guidance from a board-certified dermatologist before attempting any TikTok trends solely based on their popularity.

Does “skin flooding” affect makeup application?

In the world of makeup, “skin flooding” can have an impact on makeup application by enhancing the skin’s hydration levels. It allows your foundation to adhere to your skin seamlessly for a natural finish.

However, for long-lasting, full coverage, give your skincare products some time to absorb into your skin. For instance, apply a serum and light oil and allow it to dry well before concealer on dry under-eyes.

Don’t go overboard and risk having a sticky or greasy makeup situation!

How should you do “skin flooding”?

“Skin flooding” proves to be a lifesaver amidst sweltering temperatures! It saturates your skin, providing a plump and moisturised sensation. With only a few products needed, here’s how you can do skin flooding:

  1. Start with clean, freshly washed skin.
  2. Apply a generous amount of a hydrating product, such as a hyaluronic acid serum or a glycerin-based toner, to your damp skin.
  3. Gently massage or pat the product into your skin to ensure it is evenly distributed.
  4. Follow up with a moisturiser to lock in the hydration and create a protective barrier.
  5. Repeat this process regularly, especially if you have dry or irritated skin.

Optionally, you can incorporate additional hydrating steps, such as using a hydrating toner or mist before the serum and moisturiser.

Remember, the concept of skin flooding is about saturating the skin with hydration by using ample amounts of hydrating products. Feel free to customise the steps and products to fit your unique skin type and preferences, because skincare is all about personalisation and finding your perfect match!

Products you can use for “skin flooding”

If you’re interested to try out “skin flooding”, here are a few recommended products you can use.

The Inkey List Hyaluronic Acid Cleanser

Credit: Cloud 10 Beauty

This gentle cleanser features a light foaming formula that ensures a thorough cleanse and removes makeup effectively while providing long-lasting hydration for the skin. Its nourishing effects last for up to 48 hours after each use, leaving your skin feeling refreshed and moisturised.

This retails for S$18 on Sephora.

Fresh Rose Deep Hydration Facial Toner

Credit: Fresh

This daily toner is a game-changer, combining the power of real rose petals and hyaluronic acid. With its non-stripping formula, it works wonders by minimising pores and increasing hydration by an impressive 46% for up to six hours.

Featuring toning rose fruit extract, soothing rosewater, nourishing rose oil, and actual floating rose petals, this best-selling alcohol-free toner clears the skin of impurities, leaving it silky soft and perfectly prepped for the next steps in your skincare routine.

This retails for S$72 on Sephora.

Uriage Eau Thermale H.A Booster Serum

Formulated with 1.5% Pure and Natural Hyaluronic Acid, this serum effectively tackles common signs of dehydration, such as fine lines, discomfort, and a dull complexion.

The Uriage Eau Thermale H.A Booster Serum acts as a “sponge”, locking in abundant amounts of hydration and restoring a plump, flawless appearance to your skin. Not only does it deeply hydrate, but it also rejuvenates and restores your skin’s natural glow with its concentrated formula.

This retails for S$69.90 on Shopee, Lazada, and Guardian.

Boscia Plant Stem Cell And Ceramide Barrier-Defense Moisturizer

Credit: Boscia

This moisturiser is enriched with nourishing ceramides, alpha-lipoic acid, and fatty acids to fortify the skin’s lipid barrier, preserving moisture, enhancing elasticity, and protecting against environmental stressors.

The abundant antioxidants within this moisturiser work to restore the skin’s structure, promoting a youthful, ageless appearance by reducing the appearance of fine lines and wrinkles.

This retails for S$67 on Sephora.