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Ever felt overwhelmed browsing the endless rows of serums (both in stores and virtually), each claiming to address a specific skin concern? You’re not alone.

Serums, with their potent concentration of active ingredients, have become a mainstay in our skincare routines. But the quest for the perfect complexion can sometimes lead us down the path of overdoing it as we experiment with blends in bathrooms like modern alchemists.

Pssst! Read till the end for an exclusive offer on a new range of serums!

So, Can You Use Too Many Serums?

use too many serums

Absolutely. While serums offer targeted solutions, overloading your skin with an excessive mix of ingredients can backfire. Here’s why:

  • Skin irritation: Your skin is a well-functioning ecosystem. Introducing a barrage of unfamiliar ingredients disrupts its natural balance, potentially leading to redness, dryness, and inflammation.
  • Reduced effectiveness: Serums often contain a hero ingredient that tackles a specific concern. However, cramming too many with overlapping functions can lead to ingredient conflict.

The Art of Not Overtreating Your Skin

etat pur pure active serums

This is where the philosophy of Etat Pur’s Pure Active line shines. The fresh French skincare brand believes in a targeted approach, offering a range of serums designed to address specific concerns. Their core principle? Don’t overtreat your skin.

Think of your skincare routine like a wardrobe. Your daily cleanser, moisturiser, and sunscreen are the essential basics you wear every day. This is why Etat Pur also has its Pure Skincare line.

Free of active ingredients, the Pure Skincare line contains over 98% of gentle, biomimetic ingredients. These ingredients mimic what’s naturally found in your skin, creating optimal tolerance and efficacy, so your skin can reap the long-term benefits of a healthy foundation.

Targeted serums, like those in the Pure Active line, are like statement pieces – brought out to address specific concerns.

What’s more, Etat Pur’s range of targeted treatment serums uses innovative IN-SKIN™ technology. This acts like a tiny delivery system, placing the active ingredient directly where it needs to work its magic – deep within your skin.

The best part? It does this at three times the usual penetration rate, all without harming your skin’s natural barrier. This efficient yet minimalistic approach ensures you deliver the right ingredients to your skin without overwhelming it.

Keep reading! An exclusive offer on Etat Pur’s products awaits!

Choosing and Pairing the Right Serums for Your Skin Concerns

Strategic layering of compatible serums, often referred to as “skincare cocktails,” can be highly effective. Choosing the right ingredients at the right dosage, however, is crucial.

You can rest assured knowing that all of Etat Pur’s Pure Active serums are formulated with clinically proven dosages for optimal efficacy.

Whether you’re looking to treat pesky pimples or pigmentation, there’s a targeted serum for it. Before we dive into each active ingredient, however, we want you to meet Etat Pur’s Niacinamide 5%, a true skincare MVP.

etat pur niacinamide 5%

Niacinamide 5%: Its versatility makes it a perfect base for your “skincare cocktails”. This gentle formula targets uneven skin tones at three levels:

  1. Pigmentation: Niacinamide helps regulate melanin production, which can lead to the appearance of dark spots and hyperpigmentation. By targeting this process, it promotes a more even skin tone.
  2. Sallow complexion: It can improve skin microcirculation, reducing the appearance of a dull, yellowish complexion.
  3. Redness: Its anti-inflammatory properties can soothe redness and irritation, resulting in a calmer and more even-toned appearance.

Pimples or Blemishes

etat pur salicylic acid 2%

Salicylic Acid 2%: This beta hydroxy acid (BHA) gently exfoliates, clearing clogged skin, zits, and blackheads while preventing breakouts.

It also normalises the skin’s pH, eliminates pimple-causing bacteria, and improves hydration for a healthier complexion. What’s more, it reduces pimples by 60% in 28 days*.

*Clinical test under dermatological control, 28 days, 30 volunteers, 25 to 40 years old, 100% sensitive skin, with oily or combination skin and pimples on the face.

etat pur zinc gluconate 3%

Zinc Gluconate 10%: This serum contains a readily absorbed zinc derivative that acts as a triple threat against blemishes:

  • Regulates sebum production, keeping oily skin shine-free.
  • Combats bacteria with its antibacterial properties.
  • Tightens pores with its astringent qualities.

Signs of Ageing (Fine Lines, Wrinkles, and Age Spots)

etat pur retinol 3%

Retinol 0.3%: This powerful serum has a special dry-oil texture that protects the retinol’s effectiveness while prepping your skin for optimal absorption. It combats visible signs of ageing by:

  • Smoothing wrinkles and refining skin texture for a youthful look.
  • Stimulating collagen and elastin production, promoting firmer and more elastic skin.

etat pur hyaluronic acid 15%

Hyaluronic Acid 1.5%: This multi-targeted serum harnesses the power of hyaluronic acid with two molecular weights:

  • Low molecular weight hyaluronic acid plumps up wrinkles and smoothens the skin’s surface, tackling fine lines and crow’s feet.
  • High molecular weight hyaluronic acid provides deep hydration, effectively combating dryness-induced fine lines.

etat pur vitamin c 10%

Vitamin C 10%: This potent formula features a unique water-free and preservative-free base, ensuring optimal vitamin C stability. It effectively reduces the appearance of age spots and hyperpigmentation, and evens out skin tone for a visibly brighter complexion.

Sensitivity and Redness

etat pur enoxolone 2%

Enoxolone: The ultimate yet underrated SOS solution for irritated skin, whether it’s a reaction to harsh weather, a new product, or just everyday stress.

This gentle yet powerful serum soothes irritation and redness without the harsh tingling or stinging often associated with calming remedies. Redness is visibly dialed down after mere minutes of application too, leaving your skin looking balanced and even-toned.

Loss of Radiance and Pigmentation

etat pur glycolic acid 10%

Glycolic Acid 10%: Glycolic acid removes dead skin cells, revealing a smoother and brighter surface. It also stimulates collagen production to diminish the look of fine lines and wrinkles, leaving you with a youthful radiance.


etat pur aloe vera

Aloe Vera: This ultra-concentrated extract delivers a surge of hydration. It soothes and comforts dry skin, making it ideal for those experiencing irritation from harsh weather or external factors.

Enjoy a Special Deal on Etat Pur’s Products

Serums can be powerful allies in your quest for healthy, glowing skin. But remember, less is often more, and knowing your skin type and concerns are of utmost importance.

Etat Pur offers your skin exactly what it needs without overtreating it. Nothing more. Nothing less. Try their targeted serums to put your best face forward.

Enjoy 10% off Etat Pur products with no minimum spend! Use the voucher code 'ETATDV103'*

Click here to enjoy this deal

*This voucher code is capped at S$3 and is valid till 31 May 2024.

This article is brought to you by Etat Pur.