We’re familiar with campaigns by beauty brands asking you to buy their products so that a portion of the proceeds go towards a charitable cause. This is indeed an easy way for you to show support for a cause you’re passionate about, and you get to keep a product as a reminder of the contribution. However, there are some who would rather their charitable contribution not be tied to a purchase, perhaps because the product on sale may not be suitable for them.
No matter which group you fall into, you’ll be happy to know that Kiehl’s is working with Autism Speak, a global organisation in autism advocacy.
A video has been created, featuring American actor Matthew McConaughey, has been uploaded on the Kiehl’s USA Facebook page. All fans needed to do is to share the video, and Kiehl’s will donate USD1 per share, up to USD200,000.
With this video, Kiehl’s seeks to raise awareness to increase understanding and acceptance of children and adults with autism, and to raise funds for vital research and resources.
The video has since garnered over 695,000 shares, exceeding their goal.
While the campaign target has been met, you can always help to generate more awareness towards this cause. The video has also been uploaded on the Kiehl’s Singapore Facebook page yesterday. We’ve embedded it in this article so you watch it right away:
And if you’d like to have a momento of the campaign, Kiehl’s has also launched a Kiehl’s x Matthew McConaughey Limited Edition Ultra Facial Cream (SGD90).
One of the brand’s bestsellers, this product received a new look designed by McConaughey. The design features vibrant colours and geometric shapes, including interlocking puzzle pieces, which pays tribute to Autism Speaks’ iconic blue puzzle-piece logo.
Go ahead and share this video now!