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The glitz and glamour of pop stars and their makeup looks have always fascinated us. And we know that behind the wonderful looks that we enjoy is a team of dedicated artists who create them.


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Me and my muse @ladygaga Love you so much xoxo

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To learn more about this seemingly exciting job (as a celebrity makeup artist) and to get insider’s tips, we spoke to Sarah Tanno, who has worked with global pop star and fashion trend-setter Lady Gaga for more than nine years. Sarah is also the Global Artistry Ambassador of Marc Jacobs Beauty, and counts Gigi Hadid, Dakota Johnson, and Michelle Monghan amongst her star-studded clientele.

The makeup artist is also the winner of the 2016 Creative Arts Emmy, and Makeup Artists & Hair Stylists Guide Award.

Daily Vanity: What’s a day in the life of a Global Artistry Ambassador like?


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Just me and my powder puff ? thanks for the snap @montanaefaw #sarahtannomakeup #bts #onset #comingsoon #makeup

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Sarah Tanno: It depends on my role that day. I could be doing a makeup demo with the newest products, talking to all my favorite outlets about trends, getting someone ready for a big red-carpet moment with my Marc Jacobs Beauty products, or even creating images for photo-shoots for upcoming campaigns and more. It really is my dream job.

What’s your best memory since working with Marc Jacobs Beauty?


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Painting @valentts @marcbeauty #BTS #sarahtannomakeup #marcjacobsbeauty

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There have been countless incredible moments. My first photo-shoot with Marc Jacobs Beauty was a real eye-opener for me.

We were shooting for the Highliner campaign – they put me in a room with the product and the model, and told me I could do whatever I wanted to. They didn’t even have references of what they were looking for – they just gave me full creative control. I knew from that moment on that they not only put artistry first, but support it in every way possible. That feeling has never changed during my time with them.

Other major moments include the Super bowl with Lady Gaga, the countless red carpet appearances, and the day I got to meet one of my idols, Marc, himself.

What are some of the most iconic looks you’ve done for Lady Gaga?

I really loved creating Gaga’s Countess look for American Horror Story, her look for her SuperBowl half-time show, as well as her iconic looks for her Bowie tribute at the 2016 Grammy Awards.

In reference to one of the most iconic looks you’ve mentioned, what’s the key challenge you faced in creating it?

The key challenge is probably making sure her look lasts throughout her performances, because with the strong lighting and physically strenuous dance routines, you’d have to make sure the makeup can endure all that change!

How do you make sure that Lady Gaga’s makeup is able to last through her shows and events?

Lady Gaga Makeup Artist Marc Jacobs Shameless Foundation

Marc Jacobs Shameless 24-H Longwear Foundation

I don’t like to prep with lotions that are too emollient. For example, I love the Shameless Youthful-Look 24-H Longwear Foundation because it feels really light, is self-setting (so there’s no need to powder) and it’s a long wearing formula. For eyes, there’s never been a problem with any of Marc Jacobs Beauty’s Highliner products – they will never melt on you.

When it comes to prepping her for these looks, what are your go-to steps and products?

Lady Gaga Makeup Artist Marc Jacobs Mascara

Marc Jacobs Velvet Noir Major Volume Mascara

I honestly always have a different process. I’m an artist and so is she, so we don’t follow a set routine. I just go with my instincts and try to always add to a moment, but not take away from it. As far as products we really trust, I would say the Velvet Noir Major Volume Mascara is one of our favourites. We also love the Shameless foundation and all the Highliner Gel Crayons, especially the new Glam Glitter collection.

Lady Gaga is often known for her flamboyant makeup styles. How do you think our readers can replicate some of the looks you’ve created for her without looking too overdone?


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Throwing back to the #MetGala with gorgeous @ladygaga

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I would say to just go into it being fearless. Know that colour and shapes are fun and don’t be afraid to try something new for yourself. If it doesn’t work, just wipe it off – that’s the way I treat makeup!

It’s not always a home run, but if you have confidence, that’s always the thing that will shine through. You have to remember to stay true to who you are and what works for you.

Share with us more about the Marc Jacobs Beauty Fall 2018 collection. Are there any product that you think will be great for a Lady Gaga-esque look?

Lady Gaga Makeup Artist Marc Jacobs Fall 2018 Collection

From left: O!Mega Shadow Gel Powder Eyeshadow, Highliner Glam Glitter Gel Eye Crayon, Fineliner Ultra Skinny Gel Eye Crayon

If you haven’t had the opportunity to swatch the new O!Mega eye shadows you better get going! The new gel powder formula in the O!Mega Shadow Gel Powder Eyeshadow is a dream. Full coverage in a swipe, easily blendable and so smooth you can apply with your finger.

Also, the new Glam Glitters are something I have been waiting for for a long time. Both the Highliner Glam Glitter Gel Eye Crayon and Fineliner Ultra-Skinny Gel Eye Crayon are super easy to work with and they add a shine and sparkle to your look. In fact, they’ve already become a staple in my kit!

Marc Jacobs Beauty Fall 2018 Collection has already launched and includes the folllowing products:

  • O!Mega Shadow Gel Powder Eyeshadow (SGD45) – Marc’s first single eyeshadows
  • Highliner Glam Glitter Gel Eye Crayon (SGD38) – Marc’s creamy liner formula with a glitter edge; and
  • (3 new shades of) Fineliner Ultra-Skinny Gel Eye Crayon (SGD32) – Marc’s thinnest pencil for precise definition, with the new shades allowing for even more colourful, expressive eyes