We all hold great power in making a huge impact on the world around us. But many commonly think that activism and the fight for rights and equality is a daunting feat that involves marches, protests, and drafting petitions.
But what if we told you that everyone could contribute simply with the purchase of one lipstick? Yes, you heard that right.
Mark your calendars, for MAC Cosmetics’ annual Viva Glam Day of Giving is here! The 29th iteration of the campaign will be held on 9 June 2023.
Let’s find out more about this campaign!
MAC Cosmetics Viva Glam Day of Giving
All purchases for any of their 200+ shades of full-sized bullet lipsticks at select stores will proceed to support equal rights for all in honour of Pride month.
To date, the campaign has raised over US$500M globally, from the sale of their Viva Glam lipsticks alone.
Dominic Skinner, MAC Global Senior Artist of UK and Ireland shares that while lipsticks are able to offer one confidence, an amour, and symbolise an act of defiance, they are “actual life-changers” at MAC.
Give back 100% to the Viva Glam mission
With the exception of their lip balms, primers, glosses, and liquid lipsticks, all full-sized bullet lipsticks—including the classic Viva Glam I, II, III, and Viva Glam x Keith Haring (Red Haring), which all retail at S$37 each—will be donated to organisations empowering individuals.
This campaign runs only on 9 June 2023 and is available at MAC Takashimaya SC, Bugis Junction, and NEX.
Location: MAC Takashimaya SC, Bugis Junction, NEX
Date: 9 June 2023
