Following the success of their New York City Subway campaign last year, the American skincare brand, Kiehl’s, is back again with a new run of “Kiehl’s NYC Subway: Trash to Art” at ION Orchard from 3 to 13 September!
The event spotlights the brand’s ongoing efforts to sustainability and its tailored skincare solutions.
@dailyvanity 🗽Kiehl’s NYC Subway: Trash To Art pop-up 🗓️Now till 13 September 📍 ION Orchard B4 Atrium
- Enjoy sustainable art at the gallery showcase
- Experience the power of the High-speed C + A routine
- Check out the new "Skin Peacekeeper" product
- Get rewarded by bringing in your empties
- Get a personalised skin consultation
- Complete the trip to win a complimentary gift set and stand a chance to win a trip to NYC!
Enjoy sustainable art at the gallery showcase
Kiehl’s ‘Mission Renewal’ is all about paving the way for a greener future for generations to come.
To bring this vision to life, Kiehl’s has collaborated with talented artists from Singapore, who have transformed the space with recycled Kiehl’s art installations and sculptures, vividly demonstrating the powerful concept of turning ‘Trash into Art’ and the potential to reduce waste.
Marvel at the ‘Empire State Building,’ a creation by local artist Maisarah Kamal, cleverly crafted using Kiehl’s empties and upcycled materials.
Admire the ‘Big Apple’ artwork, a playful homage to New York City, ingeniously fashioned from Kiehl’s containers by artist Stephanie Jane Burt. And don’t miss ‘My Forever Blooms,’ a floral masterpiece by Joyce Lim, thoughtfully constructed from eco-sustainable materials.
Take futuristic and IG-worthy pictures at the exhibition’s Time Travel Tunnel, which features LED walls adorned from floor to ceiling, and a celebration of Kiehl’s greatest milestones from 1851 to 2023.
Experience the power of the High-speed C + A routine
Discover the path to radiant skin in the day with their Clearly Corrective™ Dark Spot Solution, packed with antioxidants for an even skin tone. At night, embrace skin renewal with the Retinol Daily Micro-Dose Serum, which reduces wrinkles, firms skin minimises pores, and refines texture.
Plus, you’ll also be supporting their eco-friendly mission, as these serums are packaged in FSC-certified paper packaging.
Check out the new “Skin Peacekeeper” product
Discover the potential of the Calendula Toner, which is enriched with renewable calendula petals known for their five soothing compounds that alleviate signs of stressed skin. These calendula plants are also hydroponically cultivated to minimise land usage and conserve water resources!
Get rewarded by bringing in your empties
With a mission to recycle 17,000 pieces of empties this month, Kiehl’s will be kicking off their efforts by encouraging customers to bring in their empties from all beauty brands to the pop-up in exchange for exclusive rewards!
They’ll also be shifting to refillable solutions in their skin, hair, and body care products to support consumption in a more sustainable format.
Get a personalised skin consultation
Visitors will have the opportunity to receive a complimentary in-depth skin analysis, providing valuable insights into their specific skincare requirements. The dedicated Kiehl’s Skin Pros at the Skincare Academy booth will then create personalised skincare solutions tailored to your individual needs!
Complete the trip to win a complimentary gift set and stand a chance to win a trip to NYC!
After completing the entire subway experience, you’ll receive a complimentary six-piece sample kit and an exclusive Kiehl’s drawstring bag. One lucky winner will also be sent to New York City to experience the vibrant culture and iconic landmarks!
Kiehl’s NYC Subway: Trash To Art
Date: 3 to 13 September 2023
Location: 2 Orchard Turn, ION Orchard, B4, Singapore 238801
Time: 10am to 10pm daily
