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Our countdown for October’s double-digit sale has already begun.

The upcoming 10.10 sales star significant discounts on our favourite beauty brands, including Benefit Cosmetics, The Ordinary, and Aprilskin. We’ve already rounded up the best beauty deals for you!


10.10 sale shopee

If there’s a double-digit date, then you can bank on Shopee to be offering massive sales, and there’s no exception this 10.10. Shopee’s biggest beauty sale, the Beauty Bonanza, is back from 10 to 13 October. Here are what you can expect!

  • Shopee Beautyholics members-only exclusive prices: Beautyholics members can look forward to more exclusive savings on over 10,000 beauty products on Shopee. Don’t worry if you’re not yet a member, simply sign up here (for free) to enjoy the best beauty deals this 10.10!
  • Buy One Get One deals: There’ll be plenty of Buy One Get One deals from big beauty brands like Foreo, Laneige, Coco & Eve, and more!
  • Flash vouchers: Set your alarms for midnight and noon every day if you’re hoping to snag Shopee’s S$3 off flash vouchers. Since there are limited vouchers available, it’s the fastest fingers first!
  • Brands Relay: There’s another reason to be checking the clock during this Shopee 10.10 sale: enjoy limited-time deals from beauty brands like Sulwhasoo, Braun, Estee Lauder, Medicube, and more!
    • The deals refresh at 12am, 2am, 10am, 12pm, 2pm, 6pm and 10pm daily, so be sure to set your reminders for these special timings.
  • Stack vouchers: Shopee is letting you stack your Free Shipping, Shopee, and Brand vouchers when you cart out your favourite beauty essentials, only on 10 October 2022.
    • Participating brands include COSRX, SOME BY MI, and Skin Inc, to name just a few. Simply check your favourite beauty brands’ official stores to claim the Brand Vouchers, as well as check out the special deals that they’re offering this 10.10!

COSRX on Shopee

From now till 10 October, get 10% with a minimum spend of S$30 on COSRX’s official store on Shopee (capped at 100, 000 points). You can also find other vouchers available on the store’s page, such as 25% off with a minimum spend of S$10 (capped at S$3), valid from now till 13 October 2022.

Remember, you can only stack COSRX’s brand vouchers with free shipping and Shopee vouchers on 10 October 2022 this Shopee 10.10 sale.

There’s also a COSRX x Shopee Beauty Bonanza Sale happening from 10 to 13 October 2022, with items like the Snail Duo Set, Hydrocolloid Acne Pimple Master Patch, and Retinol Spot Cream going at 50% off.

Shop COSRX on Shopee

COSRX Snail Duo Set

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If there’s one thing we love about Korean skincare products, it’s the weird but wonderful ingredients that they use to pave the way for glowier, glass skin.

COSRX Snail Duo Set includes the fan-favourite Advanced Snail 96 Mucin Power Essence and Advanced Snail 96 Mucin Cream, both of which are spiked with snail secretion filtrate.

The snail secretion filtrate richly nourishes the skin, boosts collagen production, and aids regeneration.

With not one, but two products that spotlight this Korean hero ingredient, you’ll be well on your way to having a bouncier complexion.

COSRX Snail Duo Set retails for S$38.32 instead of S$61.80 on Shopee during the Beauty Bonanza Sale.

Other top deals on Shopee

Shopee x Nudestix Nudies Matte and Glow Brand Box

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Get a golden hour glow with the Nudestix Nudies Matte and Glow Brand Box, which features the Matte Blush in Naughty N’ Spice, Matte Bronze in Sunkissed, and Glow All Over Face Color Bronze & Glow in Hey, Honey.

Wear all three at once for a truly sunkissed glow, or one at a time to flaunt a variety of looks on different occasions.

Shopee x Nudestix Nudies Matte and Glow Brand Box retails for S$150 on Shopee. From 10 to 13 October, enjoy up to 32% off + S$8 off S$80 spent.

Olay x FRIENDS Regenerist Microsculpting Cream + Luminous Light Perfecting Serum (limited-edition)

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Skincare junkies who are fans of the hit comedy television series, FRIENDS, will love this limited-edition set that includes Olay’s Regenerist Microsculpting Cream + Luminous Light Perfecting Seru, both bottles decorated with recognisable motifs from the show.

The Regenerist Microsculpting Cream is packed with vitamin B3, amino peptides, hyaluronic acid, and antioxidants, which work together to diminish fine lines in as quickly as one night.

For those looking to flaunt brighter skin, the Luminous Light Perfecting Serum is the perfect (lightweight) solution – pun intended. It uses the patented Pearl-Optics™ technology to increase the translucence and reflectiveness of your skin. You’ll enjoy radiance all around!

Olay x FRIENDS Regenerist Microsculpting Cream + Luminous Light Perfecting Serum retails for S$57 on Shopee. From 10 to 13 October, enjoy up to 50% off + S$18 off S$100 spent.


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Great discounts abound when you shop on Zalora during this 10.10 sale – and not just on 10 October 2022 too.

From 8 October to 11 October, enter the promo code “20BEAUOCT” when you cart out to receive 20% discounts on Zalora’s participating beauty brands – no minimum spend required.

Participating brands include Shiseido, Aveda, Paula’s Choice, NARS, MAC, La Roche Posay, Lancome, Jo Malone, FOREO, Clinique, and Clarins, to name a few. See all participating brands here!

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First-time shoppers can also snag exclusive deals on their first purchase during the entire month of October: enjoy free shipping + S$10 instant cashback when you check out for the first time.

Besides these discounts, beauty brands like The Ordinary, Benefit Cosmetics, and Make Up For Ever are also offering exclusive discounts on their official stores. You’ll find one-for-one promos, gifts with purchases, and much more.

The Ordinary on Zalora

Buy one get one free The Ordinary product, from 8 to 11 October 2022 when you shop on Zalora.

Besides good-for-skin bottles of fan-favourite formulations, you can also look forward to exclusive skincare sets that are featured at a discount during this sale.

Shop The Ordinary on Zalora

The Ordinary Niacinamide 10% + Zinc 1% Serum & Hyaluronic Acid 2% + B5 Set

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This best-seller duo features The Ordinary’s sought-after Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5 serums.

The Niacinamide 10% + Zinc 1% is a potent combination of skin-clarifying ingredients for brighter, smoother skin. Niacinamide and zinc work together to regulate sebum production, clear clogged pores, and fade scars, so your blemish-prone skin will be healthier than before.

Since all skin types can do with an intense boost of hydration, the Hyaluronic Acid 2% + B5 serum comes in handy to do just that.

The Ordinary Niacinamide 10% + Zinc 1% Serum & Hyaluronic Acid 2% + B5 Set retails for S$17.50 instead of S$26.50 on Zalora.

The Ordinary Buffet Serum [Buy 1 Gift 1]

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If you can’t decide what ingredients to incorporate into your skincare routine, go for The Ordinary’s Buffet Serum, which does a little bit of everything to give you a younger-looking complexion.

The serum offers a, well, a buffet of anti-ageing ingredients, including five skin-firming peptide technologies, antioxidising amino acids, and hydrating hyaluronic complexes.

Let your skin feast on these skin-loving ingredients, and you’ll enjoy skin that’s firmer and plumper, as well as with fewer fine lines and wrinkles soon enough.

Buy one, get one free – The Ordinary Buffet Serum retails for S$32 on Zalora.

Benefit Cosmetics on Zalora

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There are many deals to enjoy on Benefit Cosmetics’ official store on Zalora this October.

From 2 to 12 October, buy the brand’s newest Always Ready Brow Pencil and get a free full-sized Playtint worth S$31.

You’ll also get to shop National Brow Day exclusive sets at up to 50% off and with a free gift while stocks last.

Get a The POREfessional Face Primer with any purchase, as well as an additional three-piece gift set that comes with a cute lip-patterned makeup bag when you spend at least S$60.

From 7 to 10 October only, you’ll enjoy 25% off storewide and exclusive gifts with purchase, while stocks last.

Shop Benefit Cosmetics on Zalora

Benefit Cosmetics Always Ready Brow Pencil

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Just twist, shape, and shade for brows that are on fleek with Benefit Cosmetics Always Ready Brow Pencil!

This twist-up feature and hard-wax slanted tip make this brow pencil easy to use and ultra beginner-friendly – no need to worry about a blunt tip the more fill in your eyebrows.

Since the Always Ready Brow Pencil gives a soft, blurred finish, you’ll be one step close to achieving the misty, powdered Korean brow style of your dreams.

Benefit Cosmetics Always Ready Brow Pencil retails for S$46 on Zalora. Get a free full-sized Playtint with purchase from 2 to 12 October too!

Benefit Cosmetics Benefit Big Time Brow Haul

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Lock in flawless brows all day with Benefit Cosmetics’ Benefit Big Time Brow Haul!

The Benefit Big Time Brow Haul features two best-sellers, the 24-HR Brow Setter Clear Eyebrow Gel and Precisely, My Brow Pencil Waterproof Eyebrow Definer, as well as a creamy two-end brow highlighter pencil, the High Brow Duo Pencil.

After using the Precisely, My Brow Pencil Waterproof Eyebrow Definer to create slim, hair-like strokes for a totally naturally brow look, go in with the 24-HR Brow Setter Clear Eyebrow Gel to fix your brows in place.

The High Brow Duo Pencil features two creamy, long-staying shades: Linen Pink for a rosy matte glow, and Soft Gold for a shimmery champagne finish. Simply shade right under your brows to further sculpt your brows and make your high points pop.

Benefit Cosmetics Benefit Big Time Brow Haul retails for S$68. Get this set at 25% off from 7 to 10 October on Zalora.

Make Up For Ever on Zalora

From 3 to 7 October, Make Up For Ever is offering 15% off all its brow products when you shop on its official store on Zalora.

Mark your calendars for 8 to 12 October too, because you’ll get to snag huge 20% discounts off items storewide. Buy two products and you’ll get an additional 5% off too!

As if that’s not enough, Make Up For Ever is also giving out free gifts with purchases.

With a minimum spend of S$80, you receive a complimentary makeup bag, and with a minimum purchase of S$130, you’ll get a Make Up For Ever Ultra HD Pressed Powder or Hydra Booster Step 1 Face Primer.

Shop Make Up For Ever on Zalora

Make Up For Ever HD Skin Twist & Light Exclusive Launch Set

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The HD Skin Twist & Light comes in the cutest (and also a super practical) container that houses three shades of loose powder, which work in tandem to colour-correct and give your skin a luminous, blurred finish.

All you have to do is twist the container to release the powders into the centre, then use a brush to pick up the finely-milled powders onto your face in an outward motion.

There’s no better time to try Make Up For Ever’s newest launched HD Skin Twist & Light Exclusive Launch Set than now.

The brand’s giving out freebies – a free Hydra Booster Step 1 Face Primer (15ml) and Rouge Artist Lipstick (1.3g) – when you cart out its wonder-working complexion-correcting powder on Zalora from now till 12 Oct 2022.

Make Up For Ever HD Skin Twist & Light Exclusive Launch Set retails for S$63 on Zalora.

Make Up For Ever Matte Velvet Skin Compact Full Coverage Foundation

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You can’t go wrong with Make Up For Ever’s classics, one of which is the Matte Velvet Skin Compact Full Coverage Foundation.

This pressed powder foundation uses a Flexi-Fit Complex so that the foundation bends with your skin for a breathable, comfy, never-cakey finish. Sweep this mattifying foundation onto your skin, and you’ll enjoy a soft-filtered glow that lasts.

Make Up For Ever Matte Velvet Skin Compact Full Coverage Foundation retails for S$72 on Zalora.


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Shop on Lazada from 10 to 12 October 2022 to enjoy free shipping and S$4 off every S$50 Lazada Bonus. Plus, enjoy top deals on Aesop and Kinohimitsu then!

Kinohimitsu Collagen Diamond 5300, Bundle of Two

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Turn back the clock on your ageing skin with Kinohimitsu Collagen Diamond 5300.

The Collagen Diamond beauty drink is made with 5300mg of marine collagen peptides, which have a shorter molecular structure than the body’s natural collagen. Absorbed more easily by the body, the collagen peptides stimulate the production of collagen for firmer, more elastic skin.

Kinohimitsu Collagen Diamond 5300, Bundle of Two (32 bottles in one box) retails for S$160 instead of S$279.60 on Lazada during this 10.10 sale.

Kinohimitsu EyeBright 30’S, Bundle of Two

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Flaunt a teasing twinkle in your eyes when you drink Kinohimitsu EyeBright 30’S, an antioxidant-rich drink that helps to protect, strengthen, and nourish.

The beauty drink is infused with a maqui berry extract, which shields the retina against light-induced damage, fatigue-fighting purple rice extract, and tomato extract to boost the eyes’ moisture levels.

Kinohimitsu Eyebright 30’S (two packs) retails for S$59.90 instead of S$119.80 on Lazada during this 10.10 sale.

Aesop Equalising Shampoo

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Aesop’s Equalising Shampoo is a favourite for rebalancing the scalp so that it feels fresh and healthy all the time.

The shampoo is made with a blend of astringent botanicals that remove excess oil without stripping the scalp of its moisture, whilst giving your hair more fluffy volume and shine. Since it smells pleasantly herbaceous, you’ll enjoy a truly sensuous pampering whilst in the shower before bedtime.

Aesop Equalising Shampoo retails for S$67 on Lazada.

Aesop Departure Travel Kit

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Every jet-setting beauty junkie needs the Aesop Departure Travel Kit to keep their skin’s dewy glow whilst on holiday.

The Departure Travel Kit features seven Aesop classics in mini-size, including a Blue Chamomile Facial Hydrating Masque for maximum skin hydration, Immediate Moisture Facial Hydrosol (a rose petal-infused mist), and Cedar & Citrus Lip Salve for plump, comfy lips.

Aesop Departure Travel Kit retails for S$83 on Lazada.


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From now to 16 October 2022, you can get a free Kinohimitsu Bird’s Nest with Jasmine 6’s when you spend at least S$100 on the brand’s online store.

You can also apply these promo codes to get discounts on your purchase.

  • PERFECT10” – Spend S$100 and get S$10 off
  • PERFECT20” – Spend S$170 and get S$20 off
  • PERFECT30” – Spend S$230 and get S$30 off

Do note that you can only enjoy one deal per checkout.

Get 10.10 discounts when you shop on Kinohimitsu from 3 to 16 October 2022, here.

IDS Skincare, EOAS, and KYLAZ on JXY.shop

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JXY.shop carries premium skincare brands like IDS Skincare, EOAS, and KYLAZ, and you’ll be able to purchase the products at a discount from 7 to 10 October 2022.

Use the promo code “SALE10” to get 10% off with a minimum spend of S$100, or “SALE100” to get S$100 with a minimum spend of S$499.

Also, 10.10 sale or not, Daily Vanity readers get to enjoy 15% off when they enter the promo code “DVJYX15” at check out. You won’t have to hit a minimum spend to snag this discount.

Do note that the promo codes aren’t stackable, and you’ll have to register an account with JYX.shop before you can use them!

IDS Skincare C-Plus Vitamin C Serum

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See smoother and brighter skin when you use IDS Skincare’s C-Plus, which is formulated with a potent form of vitamin C.

This radiance-inducing vitamin C serum is also infused with fullerenes (carbon molecules) and tocopheryl (a form of vitamin E), which stimulate collagen production and fight free radicals in the skin.

The result? Your skin is plumper, smoother, and brighter!

IDS Skincare C-Plus Vitamin C Serum retails for S$160.50 on JXY.shop. Enter the promo codes at checkout to enjoy relevant discounts.

EOAS Lifting Essence

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Anticipate youthful-looking, Korean glass skin comin’ your way, because the EOAS Lifting Essence was voted the Best Anti-Ageing Essence by influencers at the Daily Vanity Beauty Awards 2022. It bumps up the skin’s hydration levels, firms and lifts, and gives the skin a translucent glow!

The EOAS Lifting Essence features a blend of marine and botanical active ingredients in a super-fine mist – just spray morning and night, and follow with serum and moisturiser for the best effects.

EOAS Lifting Essence retails for S$90.95 on JYX.shop. Enter the promo codes at checkout to enjoy relevant discounts.


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From now till 10 October 2022, Guardian is having a 10.10 Mega Sale, featuring up to 80% discounts, Buy 1 Free 1 promotions, and more savings when you use these promo codes:

  • Use “OCT10OFF” to get S$10 off S$120
  • Use “OCT25OFF” to get S$25 off S$200
  • Use “OCT35OFF’ to get S$35 off S$250

Shop online at Guardian here

Medicube Red Serum

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The Medicube Red Serum is a wonder worker for acne-prone skin!

Infused with tea tree oil and over 29 natural plant extracts, the Red Serum soothes, moisturises, and treats troubled complexions. It also features Ovalicin, a patented ingredient that helps to regulate sebum production, so your skin is more balanced and stays fresh during the day.

Medicube Red Serum retails for S$39 instead of S$52 on Guardian.

Aprilskin Real Carrotene Blemish Clear Vita Pad

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This one’s another skincare essential for blemish-prone skin!

Korean brand Aprilskin’s Real Carrotene Blemish Clear Vita Pad spotlights salicylic acid alongside 12 skin-rejuvenating vitamins; the salicylic acid loosens dead skin cells and degunks pores to reveal a fresher, clearer complexion.

Simply use the embossed side of the cotton pads to gently wipe your skin. As you do so, you’ll dissolve dirt, oil build-up, and other impurities – reviewers praise this product for fading their blemishes and giving them smoother skin!

Aprilskin Real Carrotene Blemish Clear Vita Pad retails for S$32.15 instead of S$42.90 on Guardian.