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Did you know that Singles’ Day was an anti-Valentine’s Day movement started by a group of University students who tried to subvert the societal pressures of being in a relationship? Somewhere along the way, it turned into an annual shopping festival full of incredible deals and discounts.

We’re not complaining, though. Regardless of relationship status, we can all come to appreciate the beauty of Singles’ Day. And since 2020 marks the 11th anniversary of the shopping event, we’re gearing up for one of the largest shopping events of the year. Whether you want to stock up on your holy grail items or get a head start on holiday gifting, there’s no better time to do so.

Ahead, we’ve gathered the best beauty deals to get a hold of during this year’s 11.11 sales.


11.11 Sales Beauty Sephora

From 8 to 11 November 2020, Sephora will be giving away up to 11 gifts with purchase. You can also receive five samples when you checkout online or on the Sephora app. On top of that, you can get your hands on six deluxe samples and take S$11 off with a minimum spend of S$120.

Start shopping for your favourite beauty treats or new goodies on Sephora!


11.11 Sales Beauty Shopee Banner

This 11.11, Shopee is holding one of the biggest sales in history. Enjoy more than 500 million dollar discounts and super-sized deals on their website. You’ll want to keep an eye out for flash vouchers released during these times: 12am,1am, 7am, 8am, 10am, 11am, 12pm, 1pm, 2pm, 4pm, 6pm, 7pm, 8pm, 9pm, 10pm, and 11pm!

In case you missed it, we’ve also partnered up with Shopee for its Shopee Beauty Awards! We picked out our top beauty and wellness products as Singapore’s #1 Beauty Media. Click here for our skincare recommendations and here for our makeup selections.

11.11 Sales Beauty Dyson

If you’ve always wanted to invest in a Dyson hairdryer, now’s the best time to do so. The Dyson Supersonic HD03 Hair Dryer dries your hair efficiently with its improved diffusion and four magnetic styling attachments. Say bye to frizz and hello to defined curls and waves.

Get the Dyson Supersonic HD03 Hair Dryer for S$479 instead of S$599 here.

11.11 Sales Dyson Corrale

For silky straight tresses, try the Dyson Corrale Hair Straightener. It comes with flexing plates that shape and gather your hair, applying even heat and tension to all the hair strands in every pass and keeping them perfectly aligned. This way, you can straighten your hair with reduced reliance on heat. Have a look at our in-depth review of the Dyson Corrale here.

Get the Dyson Corrale Hair Straightener for S$599 instead of S$688 here

11.11 Sales Beauty Shopee

If you’ve been struggling with maskne, a cleanser or treatment infused with salicylic acid can help to slough off dead skin cells and regulate sebum production.

Pick up the Paula’s Choice Clear Acne Pore Normalizing Cleanser (right) for S$21.75 instead of S$29, or try the Yours Clean Slate Exfoliating Pads (left) for S$36 instead of S$45. From now till 15 November, Yours will also be having a 20% storewide discount on Shopee!


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What’s more, VIRVICI will be launching an exclusive pre-order sale for the limited-edition Rom&nd Hanbok series on Shopee this 11 November, 12am. You can enjoy 30% off the new Hanbok series and discounts up to 50% off storewide during 11.11.


11.11 Sales Beauty Zalora

Don’t miss the best beauty deals at Zalora’s 11.11 Mega Sale!

Benefit Cosmetics: Enjoy discounts up to 42% off from 9 to 12 November. On 11.11, you can take 25% off on products storewide! Pick up your must-haves like the Goof Proof Brow Pencil and POREfessional Face Primer.

LUSH: From 9 to 12 November, you can receive a free Lucky Cat Bath Bomb worth S$12 with every LUSH purchase. For orders of S$60 and above, you can get a free Honey I Washed The Kids Soap (200g) worth S$35.80 too!

PHS Hairscience: From 9 to 12 November, you can enjoy 25% off on PHS Hairscience products storewide when you use the code ‘PHS25″. (LFEM fortify shampoo)

HERA: When you use the code ‘HERA20’ from 9 to 11 November, you can enjoy 20% off on HERA products storewide. On 12 November, you can enjoy 10% off storewide, excluding sets. Pick up the HERA Makeup Stay Kit, which consists of the Black Foundation in 21N1, Black Cushion, and Makeup Fixer.

Make Up For Ever: On 11.11, you can look forward to a 20% storewide discount on Zalora! From 9 to 12 November, enjoy a 50% direct markdown on all Aqua XL and Artist Rouge products and primers. Take S$10 off with a minimum spend of S$70, and S$25 off with a minimum spend of S$110 on selected products.

Calvin Klein: If you’re a fan of CK fragrances, you can use the code ’30FRAG’ to get a 30% discount on Calvin Klein scents on Zalora. (CK women EDP)


11.11 Sales Lookfantastic

On 11.11, you can enjoy up to 50% off on beauty products on Lookfantastic and an extra 11% off on top of that. For savings of up to 50% off, no code required, click here.

Splurge on gorgeous and environmentally conscious products from Chantecaille. You can find bestsellers such as the Chantecaille Just Skin Tinted Moisturiser, Cheek Blush, and Future Skin Foundation on Lookfantastic. Take 25% off Chantecaille products with the code SDX11.

IDS Skincare

11.11 Sales Beauty Ids Skincare

Also a part of the 11.11 sales is IDS Skincare. If you’re new to the brand, pick up the IDS Welcome Set 1. This popular combination of IDS bestsellers helps to purify, hydrate, and restore your skin’s natural glow. It features an S2 Non-Tinted Sunscreen, C-Plus vitamin C serum, Ultra Moisturizer, and DermaShield Mask Sheet.

You can also try the IDS Welcome Set 2, which swaps out the S2 Non-Tinted Sunscreen for the S3 Tinted Sunscreen, so it really boils down to the type of sunscreen you want.

To sweeten the deal, you can also use our exclusive promo code ‘DVJYX15‘ to enjoy 15% off on top of existing deals for products that are stackable with discount codes. Pssst! You can use our code on the two aforementioned Welcome Sets! Before you use the promo code, make sure you register an account with JYX.shop.

Have a look at more beauty goodies on IDS Skincare!


11.11 Sales Beauty Innisfree

Innisfree is back with a huge beauty sale on Lazada this 11.11, where you can enjoy up to 71% off your purchases. From 12am to 2am on 11 November, there will be a 30% discount available storewide at Innisfree’s store on Lazada, as well as a 25% discount from 2am to 23:59pm. Do note that these discounts are not applicable to the Blueberry Rebalancing Line and 2020 Green Holidays Gift Edition!

There will also be collectable vouchers up for grabs at Innisfree’s official store on Lazada. These will grant you an additional 10%, 15%, or 20% discount with minimum purchases of S$80, S$100, and S$120 respectively.

Shop Innisfree products on Lazada here!


11.11 Sales Beauty Foreo

From beauty influencers to editors, Foreo’s aesthetic silicone cleansing brushes have garnered glowing reviews from everyone. For one day only on Lazada and Shopee, Foreo will be giving an all-day discount on 11 November.

Lazada: Receive 15% off on all Foreo products storewide (excluding the Bear, Bear Mini, and exclusive sets), as well as 20% off for the Luna Two, Issa Two, and Issa mini two devices. Plus, you can collect up to $35 off discount vouchers for storewide purchases.

If you’ve been eyeing their devices, now’s the time to take the plunge. One of their exclusive sets includes the UFO device along with seven UFO activated masks. Worth $589, it will be available for $408 on November 11th.

Shopee: Over at Shopee on 11 November, you can enjoy 10% off on all Foreo products except the LUNA Play Plus. You can also take 15% off the LUNA 2. From 12am to 2am on the same day, there will be a two-hour special flash discount!

BH Cosmetics

11.11 Sales Beauty Bh Cosmetics

This Singles’ Day, BH Cosmetics is having a sale with up to 50% off on bundles from 11 to 15 November. You won’t have to apply any codes to enjoy the discounts!

Add one of their gorgeous eyeshadow palettes to your collection. Galaxy Chic has 18 versatile shades that work for everyone, from everyday neutrals to vibrant, opalescent hues. If you need a brush set, pick up the Rose Romance 12-Piece Brush Set, a versatile mix of top-quality synthetic face and eye brushes for use with liquids, creams and powders, housed in a white vegan pouch.

Shop products from BH Cosmetics here.


11.11 Sales Beauty Clarins

Clarins presents a magical fairyland this 11.11, so expect to spoilt for choice by an array of amazing plant-powered skincare gift sets, like the Double Serum & Extra-Firming Collection. It’s the perfect time to stock-up on Clarins products, from the iconic V Shaping Facial Lift serum to the new Total Eye Lift.

From 6 to 11 November, the first orders on Clarins’ website will get 10% off with a minimum spend of S$100 and receive a surprise gift from Clarins. Enjoy 11 magical beauty treats of Clarins iconic products worth up to S$234 with a minimum spend of S$180. The first 300 purchases will also receive a curated Clarins gift set with a minimum spend of S$150 using the promotional code ‘SHANEXKIMD11’.

Select from four exclusive collections featuring Clarins signatures like the Double Serum Duo, Double Serum & Extra-Firming Collection, V Shaping Facial Lift Holiday Collection, which includes the coveted V Shaping Facial Lift Massage Tool, and the highly-anticipated 24-Day Christmas Advent Calendar.

Shop Clarins’ products on their website.


11.11 Sales Beauty Chloe Leau

For the perfume collectors out there, we’ve got you. When you purchase a Chloé L’eau Eau de Toilette (100ml, S$191) on 11 November, you can receive a 30ml fragrance (worth S$133) and enjoy 20% off at Tangs and Takashimaya.


11.11 Sales Beauty Origins

Fancy a box full of beauty treats from Origins? Treat yourself or a loved one to an Origins Surprise Box for only S$49 on Lazada, worth S$150. It features Origins’ nature-infused bestsellers in one kit, making it the perfect Christmas gift for yourself or your beauty BFF.

This promotion is only available at two timings on 11 November: 10am to 12pm (noon), and 8pm to 10pm. Simply add it to cart now and hit the checkout button on 11 November!

Shop Origins’ products on its flagship store at Lazada.


11.11 Sales Beauty Dermalogica

From 12am to 2am on 11 November, Dermalogica will be having a two-hour flash sale, offering 25% off storewide on its store at Lazada.

Shop exclusive skincare bundles like the Dermalogica Biolumin-C Eye Serum + Brighten And Defend holiday set. The set contains a vitamin C eye serum that reduces visible premature skin ageing caused by daily eye movements and environmental stress. It’s paired with the Biolumin-C Serum and Dynamic Skin Recovery SPF50 to prevent pigmentation and protect your skin from harmful UV rays.

Check out Dermalogica products on its store at Lazada.

Estetica Beauty

11.11 Sales Beauty Estetica

Facials aside, Estetica Beauty also offers a range of skincare products from Ericson Laboratoire. Celebrate the year-end with a 30% site-wide discount of Ericson Laboratoire products with no minimum spend. You can also enjoy free doorstep shipping for orders above S$50.

Check out these irresistible 1-for-1 deals from the selected Ericson Laboratoire ranges too:

The Fresh Caviar range offers luxurious products for mature skin. These formulas fight against premature ageing with the regenerative powers of caviar. Try the Fresh Caviar Nutritive Cream, which delivers a cocktail of amino acids for healthy, youthful-looking skin.

Specially made to balance and restore women’s skin, the Feminity range protects parent stem cells and preserves the skin’s youthfulness. The Feminity Survivine Serum maintains skin firmness and bumps up your skin’s moisture levels.

Skinjexion is a high-performance age reversal range that not only smooths expression lines and wrinkles, but also slows down the formation of new lines. The No Age Vaxin Lifting Cream plumps up dry skin and soothes sensitivities to keep your skin looking firm and fresh.