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For a long, long time, we have been generally excluded from the hectic shopping frenzy of Black Friday and Cyber Monday in America.

Now, Asia is hitting back with a vengeance with our new shopping holiday on 11/11 (also known as Singles’ Day). It’s only become a thing in recent years, but does anyone really care about its short history? Here in Singapore, we barely need any justification for more sales and discounts – the more, the merrier, we say!

It’s probably not surprising to anyone that Daily Vanity is made up of diehard shopaholics who quiver apiece at the slightest mention of sales and discounts. Allow us to guide you through all the amazing deals and discounts coming your way from your favourite online retailers on 11/11.

1. Etude House’s 11.11 exclusive launch

Etude House’s cosmic Christmas collection, Be My Universe, is going to be exclusively launched on Lazada from Nov 11, even before it is released in physical Etude House outlets on Nov 13 onwards.

Up for a surprise? You can also purchase a mystery box from Etude House at SGD29, which will contain surprise products with a total worth of SGD100!

Just when you thought it couldn’t get any better, it does.. From Nov 11 to Nov 16, you can enjoy a 20% discount on all Etude House products, and a whopping 50% off if you buy Lazada-exclusive sets.

Etude House is available on Lazada.

2. Benefit Cosmetics’ 11.11 attractive discounts

Our favourite brow brand has recently jumped on to the Lazada bandwagon and that means more savings for all of us.

Benefit is getting a slice of this 11/11 action with a 20% sale exclusively on Lazada from 10am to 12pm on Nov 11. Yes, that’s a two-hour flash sale, so set your phone alarms, ladies!

To sweeten the deal, Benefit is going to give you a fun-sized Browvo Conditioning Primer (worth SGD18) when you spend a minimum of SGD60. And you’ll receive a Kissy Missy set if you are among the first 20 spenders of at least SGD250 on Benefit products on Lazada between Nov 9 and Nov 12. Free products? Yes, please.

Benefit is available on Lazada.

3. Mamonde’s trial set at special price

latest events june 2017 mamonde

Korean brand Mamonde has been a huge thing even before it made its local debut here this year. Fronted by Korean sweetheart Park Shin Hye, the brand looks to the essences of flowers for its beauty secrets.

If you haven’t already tried out their products, there is no better time than now. Get a 20% storewide discount on Nov 11, applicable to any product of your choice.

There will also be an irresistible trial set, priced at SGD11, exclusively sold on Nov 11 and containing trial sizes of three bestselling Mamonde products: AC Balance Spot Patch (12 patches), Magnolia Brightening Flower Essence Mask, Rose Moisturizing Skin Fit Mask.

Fancy more surprises in your life? A Mamonde mystery box will also be available on Nov 11, retailing at SGD29 but containing products worth more than SGD100.

For all you latecomers who would have missed the Nov 11 madness, Mamonde still has something for you. They will be offering a 10% storewide discount from Nov 1 to Dec 31 (excepting Nov 11, of course).

Mamonde is available on Lazada.

4. Laneige’s 11.11 attractive discounts

july new beauty laneige mini pore line

Laneige is keeping things simple with their Nov 11 offers: you can enjoy up to 80% off your favourite bestselling products on the day itself.

Considering the brand has produced so many cult classic products and holy grails over the years, we don’t know anyone who wouldn’t be at least slightly excited at this news.

Laneige is available on Lazada.

5. Zalora Singles Day Sales

1111 sales zalora singles day

From Nov 9, Zalora has been having hour-long flash sales at 12pm and 7pm every day. Naturally, Nov 11 will mark their largest one yet, with discounts on “on-trend styles” going up to 60% and with an additional 20% off too!

The flash sales will also include many top brands, such as Aldo, Fossil, Levis, Toki Choi, Esprit, and so on.

Zalora Singles Day Sales can be found here.

6. Watsons Double 11.11 Shopping Carnival

1111 sales watsons double 1111 shopping carnival

We just can’t stop our eyes wandering around endlessly every time we step in to Watsons, so we were really excited to learn about their fantastic 11/11 offerings, exclusive to their online site and app!

From buy 1 get 1 free deals, to mix-and-match discounts of 33% off three selected products, Watsons has a whole plethora of discounts just for you to enjoy. You can also get SGD11 off with a min spend of SGD50!

Watsons Double 11.11 Shopping Carnival will be on from Nov 9 to Nov 15, and details can be found here.

7. Shopee Super Sale

1111 sales shopee super sale

Shopee has some unbeatable prices out there on the regular nowadays, but with the advent of 11/11, we’re going to be treated to even sweeter deals from the platform.

Starting from Nov 1, there will be bursts of discounts from various popular categories on Shopee, such as Health & Beauty, Home & Living, Mobile & Accessories, and more.

Shopee will also be offering a Buy 1 Get 1 sale, and products that will be discounted to a price below SGD11.11. If you don’t know where to begin with all these discounts, you’re not alone!

Shopee Super Sale details can be found here.

8. Foreo Singles’ Day Sales

1111 sales foreo

OK, ‘fess up, how many of us have stood there in Sephora aimlessly rubbing the weird-looking but really comfortable Foreo silicone bristles on the back of our hands?

They are the hottest facial cleansing devices in town right now, and yes, they are joining in the 11/11 fray. Get 25% off selected products from Nov 11 at 1am onwards, with this discount code: SD17.

Shop Foreo here.

9. Charles & Keith’s attractive discounts

1111 sales charles and keith

Is it time for you to start changing up your wardrobe? Or perhaps your accessories are starting to fall apart and it’s time to get a new one?

Get up to 50% off for your favourite Charles & Keith designs in shoes, handbags, and accessories!

Shop Charles & Keith here from Nov 10 at 12am onwards to Nov 12, 11.59pm.

10. The Body Shop’s Singles Day deals

1111 sales the body shop

Aside from buying items from The Body Shop for yourself, may we also remind you that Christmas is almost upon us now, and this might be as good a time as any to start stocking up on presents for your loved ones and all those gift exchanges?

Get up to 25% off The Body Shop products here.

11. IDS Skincare

1111 sales ids skincare

This skincare brand was previously only available under the monitoring of doctors. They’ve since created a new delivery system named enHAnce for their active ingredients, which makes the product much safer to use even without a doctor’s supervision.

With such potent ingredients, it’s no surprise that the products in this line veer on the pricey side. This is also why you need to take advantage of the 11/11 madness: enjoy SGD22 off when you make an order above SGD88 (which is not difficult). This offer is only available online!

Shop IDS Skincare here.


Lazada Surprise Boxes

1111 sales lazada surprise boxes

While it may seem like you’re taking a stab at chance, surprise boxes are really quite a fool-proof way of enjoying huge discounts.

Curated by the brands themselves, these are boxes priced at a low, low price of SGD29 when they contain many products with a total worth of SGD100 and more.

Of course, like any good deal, these boxes are limited, so it’s really fastest fingers first in this 11/11 arena. Here are the time slots for when the boxes from various brands go up for sale:

  • 12am: L’oreal Paris
  • 8am: Etude House, Maybelline
  • 10am: Yves Rocher
  • 12pm: Skinfood
  • 2pm: Vichy
  • 4pm: Mamonde
  • 6pm: Sasa
  • 10pm: Laneige

Set a reminder on your phone, an alarm, or ask someone to remind you at the appropriate time. You don’t want to miss out on these.

Lazada Online Revolution Surprise Boxes available here.