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Every beauty enthusiast loves Sephora – there is always something new to check out so you’re always spending way too much time, lost in the world of beauty.

To help you cut through the clutter, we’ve shortlisted some of the best beauty buys in Sephora you should check out this year. These new products will be launched between now and April. Arm yourself with your credit card and this shopping guide, and be the most informed beauty junkie in town!

In This Article
  1. Makeup
  2. Skincare
  3. Hair


1. Marc Jacobs Beauty Highliner Matte Gel Eye Crayon

We are huge fans of bold and bright eyeliners. The only problem? Many of them aren’t very long-lasting and smudge easily, leaving us with weird patches of blue, green or purple on our eyelids or under our eyes.

Finally, here’s an eyeliner we can trust our quirky eye looks with. The new Beauty Highliner Matte Gel Eye Crayon from Marc Jacobs Beauty isn’t just waterproof but stays on forever when it dries. When we tried the product at the media preview, the makeup stays on no matter how hard we rub, and cannot even be removed when we use a regular makeup wipe. The only way to get it off was with an oil-based makeup cleanser.

More reasons to love it: Before it dries, you can smudge it easily to create desired look. We also love that they have 12 intensely beautiful shades that you can choose from.

These eyeliners will retail at SGD38, and will be available from 3 March at Sephora. Head over here to check if it’s available in the online store.

2. Tarte Tarteist PRO to Go Amazonian Clay Palette

We were tempted to recommend you the Tarteist PRO Amazonian Clay Palette (SGD82), which is a 20-piece eyeshadow palette made with the Tarte iconic all-natural Amazonian clay formula. Just look at it!

But when we calmed down and be honest with ourselves, we figured that most women are going to find the PRO to Go Amazonian Clay Palette give a lot more utility instead – and only retails at SGD35!

This travel-friendly palette features six wearable shades you’ll definitely use: nude, brown, bronze, gold, chestnut, and shimmering raspberry. It is already available in Sephora, and you can buy it from its online store for absolute convenience.

3. Sephora Collection Eyebrow Editor

Another travel-friendly product, this eyebrow palette is all you need to achieve #browsonfleek. It comes with two shadow colours that you can either use alone or blend to get a shade you like, a wax to set your brows in place, a double-ended brush, and even a pair of tweezers so you can easily groom your brows, wherever you are.

This will retail at SGD24, from 16 February. You can also check out Sephora online for this amazing product.

4. Becca First Light Priming Filter Instant Complexion Refresh

Becca is a makeup brand that’s well-known for products that help create natural-looking, flawless complexion. Its new primer that’s about to launch is yet another product that help you achieve that goal.

This primer may look violet, but it actually goes on sheer and works with all skin tones. Use it under your makeup to hydrate skin and blur out the appearance of imperfections such as fatigue, dullness, dehydration, puffiness, and fine lines, so your complexion exudes a healthy-looking glow.

The Becca First Light Priming Filter Instant Complexion Refresh will retail at SGD58 and available in stores from 16 March. You can also find Becca products online here.

5. Hourglass Girl Lip Stylo

If you’ve been looking for a lip colour product that is comfortable to wear and helps you achieve precision, then look no further than the new Girl Lip Stylo by Hourglass.

Hourglass Girl Lip Stylo in Leader

Shaped like a crayon, this product has a silky, feather-light texture that reminds you of a hydrating lip balm. Its tip traces the outline of your lips precisely, and you’ll love the range of 20 beautiful shades with great colour payoff.

They will retail in Sephora stores at SGD48 each from 8 March. You can also check out the brand on Sephora online.

Lip Balm Coconut lip balm, to nourish and soothe, Rose lip balm, to nourish and ensure maximum shine,Goji lip balm, to nourish and protect, Mandarin lip balm, to nourish and invigorate, Almond lip balm, to nourish and repair, The Made in Sephora Colorful lip balms, in a delicious range of flavors, will soften and coat your lips in all the goodness of active ingredients that leave them smiling.

6. Kat Von D Lock-It Foundation

Fans of Kat Von D’s Lock-It Foundation will be pleased to know that besides getting a facelift, the brand has also added 13 new shades to the well-loved product range. The fragrance- and oil-free foundation offers great coverage – just a small pump of it is able to help even out your complexion, control shine, and hide the appearance of blemishes. Frequent phone users will also love that it has a transfer-free finish. This is already in stores and is available at SGD56. You can also find it here.

7. Moonshot Lip Feat.

Are you a fan of new and upcoming K-pop girl group BLACKPINK? If you are, the new lipstick range by Moonshot will certainly excite you.

Endorsed by BLACKPINK, the Lip Feat. lipstick range is conceptualised based on each BLACKPINK member’s personality and features 15 shades, including nine semi-matte ones and six matte ones.

The new lipsticks are already in stores, and retails at SGD29 each. They’re giving away a free Moonshot hand mirror with purchase of the Lip Feat. lipsticks and any other Moonshot product. Buy online here.

8. Nudestix Magnetic Eye Color Matte Pencils

Nudestix expands its popular Magnetic Eye Color range to include eight new matte shades. Fans have loved these eyeshadow sticks because of their intense colour, as well as how the design allows them to do precise lining easily.

These eye pencils serve three purposes in one: it’s a liner, base, and colour. The long-wearing, transfer-proof formula is also made with vegan and gluten-free ingredients.

They retail at SGD37 and are pakaged in a black matte tin with mirror and include a pencil sharpener. While the product is available in stores, two very wearable shades – Army and Cocoa – are exclusively available online, and you can find them here.

9. Too Faced Better Together Collection

There are many exciting launches by Too Faced this year. After bringing back the highly sought-after Sweet Peach collection, it has just launched a collaboration with Kat Von D! (By the way, the Sweet Peach products were snatched up quickly, and now there are still a few pieces of the Creamy Oil Lip Glosses left in the online store.)

The star of the collaboration has to be the the Ultimate Eye Collection (SGD95), which features six Too Faced eyeshadows,​ ​six Kat Von D eyeshadows, a full-size Too Faced Better Than Sex​ ​Mascara and a full-size Kat Von D Tattoo Liner.

You should also check out the Cheek &​ ​Lip​ ​Makeup​ ​Bag​ ​Set (SGD56), which features ​both​ ​brands’ favourite minis in a two-sided collectible bag starring the founders’ fur-babies, Piaf and Clover. Check them out here.

10. Urban Decay Vice Liquid Lipstick

Urban Decay is impressing us with another exciting launch – its first collection of liquid lipsticks. The collection consists of 30 shades in two finishes – comfort matte and metallized.

The colours that you can look forward to are all intense, and ranges from neutrals to bold. Take note that only 20 shades will be available in Sephora; 10 will be exclusive to Urban Decay free-standing stores, located at Takashimaya S.C., Bugis Junction and Vivocity.

The Urban Decay Vice Liquid Lipstick will be available at SGD30 from April 2017. It is also available on Sephora.sg.


11. Algenist POWER Recharging Night Pressed Serum

We know that when it comes to anti-ageing, serums are the most potent. However, many of us also love the hydrating and nourishing texture of moisturiser. The new Algenist POWER Recharging Night Pressed Serum combines these two traits to give you the best of both worlds.

Containing Alguronic acid, an anti-ageing ingredient, Algaprotein, and coconut water, the serum is designed to combat the first visible signs of ageing. It promises to help you see more firmness and elasticity, and less obvious fine lines and wrinkles after consistent usage.

This will retail at SGD132 from 30 March. You can check out Algenist products online too.

12. Dr.Jart+ Rubber Mask

Forget about bio-cellulose or hydrogel. According to Dr Jart+, the new generation of masks are foil masks and rubber masks, and it’s time to hop onto the bandwagon.

The picture on the packaging may look somewhat creepy or quirky (depending on how you see it) but the concept is fascinating. Each mask is made up of one ampoule and a rubber sheet to lay over applied area. The rubber masks are said to be more soothing on sensitive skin, and can keep the active ingredients from evaporating.

There are four variants to choose from: Moist Lover (hydration), Clear Lover (pore-clearing), Bright Lover (brightening), and Firm Lover (firming).

The Dr. Jart+ Rubber Masks are already available in Sephora stores, at SGD18 per box.

13. Blithe Patting Water Pack

Blithe’s products are designed for urban women who are more susceptible to the effects of pollution on skin, and prefer a simpler skincare routine because they’re time-starved.

Blithe recommends the Patting Water Pack as the very first step of every skincare routine. The innovative product is inspired by the Korean traditional cleansing method of cleansing with rice water. This step helps make skin smoother, and also improve absorption of the next skincare product.

There are three variants: Energy Yellow Citrus & Honey for brightening effects, Soothing & Healing Green Tea for clarifying pores and oil control, and Rejuvenating Purple Berry for antioxidant benefits. They retail at SGD54 each and are already available online.

14. Caolion Premium Blackhead O2 Bubble Pore Pack

Korean brand Caolion believes that edible skincare will not irritate skin. This is why all its products are made from natural ingredients that you would feel safe to put in your mouth.

One of its newest products that has already made it to the list of its bestsellers is the Premium Blackhead O2 Bubble Pore Pack that helps cleanse pores and remove the appearance of blackheads.

Made with 100 per cent natural sparkling water and charcoal powder, this pore pack produces micro oxygen bubbles when used to unclog pores, while natural oat grains in the formula help to gently exfoliate dead skin cells without stripping skin of its moisture.

It retails at SGD39 and is already available on Sephora.sg.

15. Caudalie Grape Water

The Caudalie Organic Grape Water is one of the brand’s best-selling cult products around the world, and it’s finally in Singapore.

Suitable for all skin types, this mist helps to instantly soothes, refreshes and moisturises skin at any time of day. Made from fresh grapes picked during the very first days of the harvest, this product is rich in antioxidants and minerals that can help strengthen skin’s barrier.

It retails at SGD11 at Sephora.sg.

16. First Aid Beauty Hello FAB Caffeine Matcha Wake Up Wipes

First Aid Beauty launches the Hello FAB collection, a complexion-enhancing line, in January this year. The collection consists of a range of products including a moisturiser, mist, and even a colour-correcting cushion.

However, the product we’re excited to introduce to you is the Caffeine Matcha Wake Up Wipes, an antioxidant-rich, portable towelettes that can help refresh and energise your skin on the go.

Containing caffeine, which helps perk up tired-looking complexion and reduce the look of puffiness and redness, as well as matcha, known for its superior antioxidant properties, these wipes gently remove dirt, excess oil, and makeup in one swipe.

The First Aid Beauty Hello FAB Caffeine Matcha Wake Up Wipes retail at SGD25.

17. It Cosmetics Bye Bye Under Eye Eye Cream

You may have already heard of the It Cosmetics Bye Bye Under Eye concealer, a best-seller that has a cult following. This year, the brand launches a skincare solution that shares the namesake – the Bye Bye Under Eye Eye Cream – and we expect nothing less from it.

The It Cosmetics team developed this with plastic surgeons, to produce a moisturising eye cream that helps visibly smooth lines and brighten eye contours.

Safe even for sensitive skin, it retails at SGD72 and is already available at Sephora.sg.

18. Supergoop! Antioxidant-Infused Sunscreen Mist with Vitamin C SPF50

The next time you’re looking for a good sunscreen, consider Supergoop!, a brand that carries a wide selection of sun protection products. While Supergoop! will only be available in Sephora stores from June onwards, you can already find the products at Sephora.sg.

Of all the products they offer, we recommend the Antioxidant-Infused Sunscreen Mist with Vitamin C. Not only does it provide a high sun protection of SPF50, it promises to provide broad-spectrum protection for a full 80 minutes even when in water.

Delivering skincare benefits as well, the product also has a leak-proof twist lock, making it a travel-friendly skincare essential.

19. Kocostar Foot Moisture Pack

New to Sephora, Korean brand Kocostar carries all types of masks you can imagine – literally from head (hair pack) to toe (foot pack).

We recommend the Foot Moisture Pack, which is easy to use (simply slip your feet into the sock-like mask). Apply it for 20 minutes and you’ll find your feet soft and hydrated – a perfect treat for the weekend!

The Kocostar Foot Moisture Pack will retail at SGD7 from 16 February.

20. Arcona Magic Black Ice

This exfoliating and brightening mask is formulated with Icelandic volcanic sand that doesn’t just physically exfoliate away dead skin cells, but also act as a magnet to draw out gunk and excess oil that clog your pores. The formula also contains black lava and charcoal to purify skin and leave pores looking more refined.

If dull complexion and obvious pores are your main skincare concern, then use this once to twice a week, and leave the mask on for eight to 20 minutes for best results.

The Arcona Magic Black Ice will retail at SGD94, and available at Sephora from 16 February.


21. Ouai Texturizing Hair Spray

A combination between dry shampoo and hairspray, this spray works by absorbing oil and refreshing hair with volcanic minerals, so that you can build volume and texture effortlessly.

We’ve been using this product for a few weeks now, and are always impressed at how quickly it helps to build natural-looking volume. It retails at SGD39 and you can check it out here.

22. Percy & Reed Perfectly Perfecting Wonder Treatment Oil+

Made with three types of natural oils: Camellia Seed Oil, Macadamia Seed Oil, and Carrot Seed Oil, this treatment oil helps moisturise, strengthen, and rejuvenate hair.

There are two ways to use it: 1. On dry hair before washing as a pre-shampoo treatment to nourish scalp and hair 2. Through towel-dried hair as a leave-in treatment to protect and smooth hair.

It will retail at SGD50, and available at Sephora from 30 March.