The world of makeup never sleeps. It seems like every other day, something new is launched – how do you even keep up with it!? Don’t worry, that’s what we’re here for. We’ve compiled some of the most exciting makeup launches that’s just happening this month!

Say hello to additions to the line-ups of your favourite brands!

1. Benefit Foolproof Brow

august makeup benefit foolproof brow

Do you dread drawing your brows because you can’t ever seem to get the right shades or shape? Worry no more with Benefit’s latest Foolproof Brow. This cute little tin contains two shades arranged exactly in the shape of your brow, so you know where to start and end with each shade.

There are three different combinations to choose from: light, medium, and deep, and the two shades in each product will complement each other to make your brows looking fuller, not flat.

Benefit Foolproof Brow retails at SGD 42 in Sephora.

2. Kat Von D Everlasting Liquid Lipsticks and Lip Liners

august makeup kat von d everlasting lip liners

There’re so many things coming at us from Kat Von D this summer, we can’t even! Kat Von D has launched an entire collection of Everlasting Lip Liners, with a whopping 30 shades, to complement their cult classic Everlasting Liquid Lipsticks.

For diehard fans of the famous Everlasting Liquid Lipsticks, don’t worry, they’re not being neglected. Kat Von D has expanded its existing collection by another 15 new shades!

august makeup kat von d everlasting liquid lipstick

Aside from nine bold shades (Malice, Miss Argentina, K-DUB, Roxy, Dreamer, Dagger, Woolf, Plath, and Lovecraft), they also have six new nude shades (Crucifix, Hawkwind, Ludwig, Muneca, Ophelia, and Sanctuary)!

Kat Von D Everlasting Lip Liners retail at SGD 28 each in Sephora.

Kat Von D Everlasting Liquid Lipsticks retail at SGD 31 each in Sephora.

3. Marc Jacobs Beauty Eye-Conic Eyeshadow Palettes

august makeup marc jacobs beauty eyeconic palette

You’re not ready for this much luxury in an eyeshadow palette. The new Eye-Conic Eyeshadow Palettes from Marc Jacob Beauty was inspired by Marc’s favourite fabrics from his latest collection: Buttery Matte VelvetShimmering SatinSparkling Silk, and Metallic Lamé.

The formula is said to be “ultra-luxe” and “super-plush”, with pigments that are “velvet-rich”. We can’t wait to have a feel of these for ourselves!

august makeup marc jacobs beauty eyeconic palette 1

There are six different palettes to choose from, from left to right:

  • Scandalust
  • Glambition
  • Edgitorial
  • Smartorial
  • Frivoluxe
  • Provocouture

Marc Jacobs Beauty Eye-Conic Eyeshadow Palettes retail at SGD 69 each in Sephora stores.

4. Hourglass Confession Ultra Slim High Intensity Refillable Lipstick

august makeup Hourglass Confession Ultra Slim High Intensity Refillable Lipstick

This slick gold packaging screams luxe lipstick! The new Hourglass Confession Ultra Slim High Intensity Refillable Lipstick is said to deliver high-impact, ultra-saturated and long-wearing colours with a satin finish.

Yes, they’re also refillable! Just get a refill (sold separately) and snap it on to that sleek gold exterior. The Confession Lipsticks come in 30 different shades, which consists of a range of nudes, mauves, pinks, berries and reds.

Hourglass Confession Ultra Slim High Intensity Refillable Lipsticks retail at SGD 56 each in Sephora.

Hourglass Confession Ultra Slim High Intensity Refillable Lipstick Refills retail at SGD 36 each in Sephora.

5. Laneige Ideal Blush Duo

august makeup laneige ideal blush duo

Blushes don’t have to be a single colour nowadays. Laneige is upping the game with a blush duo, two different complementary shades that work together to help you create a fresh, luminous complexion.

These duo compacts are available in six different combinations for whatever look you’re feeling in the mood for:

august makeup laneige ideal blush duo 1 2 3

L to R: #1, #2, #3

  • No. 1 Lily Lavender: Pure
  • No. 2 Peach Mint: Lovely
  • No. 3 Juicy Rose: Lively
august makeup laneige ideal blush duo 4 5 6

L to R: #4, #5, #6

  • No. 4 California Coral: Healthy
  • No. 5 Ginger Berry: Sophisticated, feminine
  • No. 6 Woodblossom: Edge, contouring

Laneige Ideal Blush Duo retails for SGD 39 each at all Laneige boutiques and counters, Lazada, and Althea.

6. Etude House Play 101 Stick Contour Duo

august makeup etude house play 101 stick duo 1

“Non-touring” is actually a thing now. This trendy and subtle look calls for a more refined and softer touch, aiming for a natural finish that doesn’t lose its illusion once you turn your face.

Etude House’s famous Play 101 Pencils now come in shades to help you achieve that highly-coveted look:

august makeup etude house play 101 stick duo

L to R: #3, #4, #5, #6

  • #3: Gold Pearl / Pink Pearl – for strobing and blush
  • #4: Coral / Soft Beige – for shading and blush
  • #5: Natural Light / Natural Deep – for “non-touring” in natural tones
  • #6: Neutral Light / Neutral Deep – for “non-touring” in softer tones

Etude House Play 101 Stick Contour Duo retails for SGD 24 at all Etude House outlets.

7. Bourjois Rouge Edition Velvet

august makeup bourjois rouge edition velvet

Nowadays, it’s not just enough for liquid lipsticks to be simply matte – they also need to be velvety-smooth on your lips and not dry them out as many liquid lipstick formulas have been known to do. If you’re as #MatteAboutVelvet as we are, Bourjois’s best selling liquid lipstick, the Rouge Edition Velvet, is going to be up your alley!

This fan favourite range now comes in an expanded collection of 18 shades, and are said to be long-lasting, lightweight, intensely pigmented and velvety matte. Are you curious already?! We know we are!

Shades pictured above are:

Top row, from left to right

  • #17 Cool Brown
  • #16 Honey Mood
  • #04 Peach Club
  • #12 Beau Brun
  • #20 Poppy-days
  • #03 Hot Pepper
  • #18 It’s redding men!
  • #19 Jolie-de-vin

Bottom row, from left to right

  • #10 Don’ Pink Of It
  • #09 Happy Nude Year
  • #07 Nude-ist
  • #11 So Hap’pink
  • #02 Frambourjoise
  • #13 Fu(n)chsia
  • #05 Ole Flamingo
  • #06 Pink Pong
  • #14 Plum Plum Girl
  • #08 Grand Cru

Bourjois Rouge Edition Velvet retails for SGD 25 each at Bourjois counters in leading drugstores.

8. Maybelline Fashion Brow Tattoo Gel Tint

august makeup maybelline tattoo brow gel tint

Who would’ve thought that brow tints would’ve become a thing? Maybelline now adds their hand into the brow game with the Fashion Brow Tattoo Gel Tint, promising fuller-looking brows that you won’t have to worry about for days.

Trace over your natural brows or in your preferred brow shape, and let the gel sit from 20 minutes (for a single day’s wear), to two hours (for brows that can last up to three days). Simply peel it off after that, and say goodbye to fussing over those arches.

It is available in three shades: grey brown, dark brown and light brown.

Maybelline Fashion Brow Tattoo Gel Tint retails for SGD 19.90 at all Maybelline counters in leading drugstores.