From its bargain alleys to its glitzy malls, much like Singapore, Hong Kong has long earned its status as a shopping haven for any budget.

However, we have much to envy our contemporary.

Besides the fact that there is no tax on its imports (meaning prices are generally lower), Hong Kong boasts a wider range of beauty brands than what we have back home. Apart from international brands like Charlotte Tilbury, Korean cult beauty brands such as The Saem can also be found well-stocked on shelves.

But perhaps the most intriguing is the many local indie beauty brands such as Coconut Matter! that we can only get our hands on in DimSum-land. The green goddesses out there would also be happy to learn that these local beauty brands rely much on using natural and organic ingredients!

Book your next trip to Hong Kong by looking for the best Hong Kong packages!


1. Charlotte Tilbury

12 Brands To Check Out In Hk Charlotte Tilbury

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That’s right, Charlotte Tilbury has finally arrived in Asia! With stores launched in IFC mall and along Canton road, the cult makeup brand is packed with goodies that were previously unavailable to us (unless you’re willing to pay hefty shipping fees, that is) , such as the Feline Flick Eyeliner or the Luxury Eye Palettes. We definitely recommend stocking up on all your favourites!

The two Charlotte Tilbury outlets can be located at:

  • IFC Mall, 8 Finance Street, Central, Hong Kong.
  • 3 Canton Road, Tsim Sha Tsui, Hong Kong.

2. Gülsha

Drawing on the benefits of aromatherapy, this Turkish beauty brand uses the precious ingredient of pure rose water distilled from the Damascus rose to develop products that promise to whiten, moisturise and repair the skin. The star product has to be the Ultimate Rosewater. Given its multiple benefits, it can be used in several ways as a toner, face mist and even on as an applicant on a sheet mask.

12 Brands To Check Out In Hk Gulsha

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While some spas in Singapore already use Gülsha’s Rosa Damascena Distillate as part of their treatments, this product is still generally hard to get your hands on in Singapore. In Hong Kong, however, Gülsha’s products can be found in Sasa outlets citywide.

Gülsha products are available in all Sasa outlets citywide.

3. Banila Co.

12 Brands To Check Out In Hk Banila Co

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Although we can now purchase Banila Co.’s products from online retailers, there’s definitely joy in testing them out for yourself and exploring the endless rows of products. In Hong Kong, you can easily find Banila Co. products in Sasa stores across the city and test them to your heart’s content. Perennial favourites of the brand include its lightweight CC cream and Clean it Zero cleansing balm – both of which have been said to be highly suitable for our hot and humid weather.

Banila Co. products are available in all Sasa outlets citywide.

4. The Saem

One of the highly raved about Korean beauty brands, The Saem is probably most known for its Pure Natural Snail Mask Sheets.

12 Brands To Check Out In Hk The Saem 2

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We’re excited about their recent Urban Eco Harakeke skincare line, which shows The Saem to be the eco-conscious and innovative brand that it is. Working in collaboration with a certified New Zealand natural skincare company, The Saem co-produced beauty products that incorporate the moisturising, anti-microbial and soothing properties of the Harakeke plant as inspired by the Maori people. The Saem stores can be found in the following places:

The two Saem outlets can be located at:

  • iSquare Mall, Nathan road 63, Tsim Sha Tsui, Hong Kong
  • Sunshine City Plaza, Ma On Shan, Sai Sha Road, Hong Kong


5. H2O+ Beauty

As its name implies, H2O+ Beauty goes back to the basics in testing and refining skincare formulas based on pure water to yield the best possible hydrating results. One highly tried and tested product is the H2O+ Oasis Hydrating Treatment which comes in a 50ml tub. It contains sea grass and water lily extracts in which H2O+ Beauty research has shown to improve the skin’s water retention, leading to supple and smooth skin. 

For a full list of H2O+ outlets, click here.

6. Joseristine

12 Brands To Check Out In Hk Joseristine

Despite having won multiple awards for its skincare and cosmetics line, Joseristine is a local beauty brand that still seems to be under the radar of beauty enthusiasts. Calling themselves “beauty scientist”‘, the team behind Joseristine is committed to using well-researched ingredients and advanced technologies to help optimise your skin health. Their bestsellers comprise of a range of skincare products that target specific needs from anti-aging (Apple Stem Cells Anti-aging) to moisturizing (H2O Hydrating).

Joseristine can be found in Choi Fung Hung outlets around Hong Kong. For a full list of outlets, click here.

7. Clara Yeung Skin Care

Although her beauty products are all handmade, Clara Yeung offers an impressive range from cleansing oils to serums and facial masks. Apart from using non-toxic and natural ingredients, this brand strives to use fair trade ingredients where possible as well. A rising favourite among online reviewers like Sassy HongKong, Clara Yeung Skincare is still very much an indie brand that can only be found at the Island East Markets (Tong Chong St, Quarry Bay).

Unfortunately, while the brand has a Facebook page, much of what they post are in Cantonese. Nonetheless, if you’re already in the city, it’s certainly worth checking out recommended products such as Clara’s Chamomile & Calendula Gentle Cleansing Oil – which reviewers have suggested as a toxic-free alternative to Shu Uemura’s cleansing oil.

Clara Yeung Skin Care is available at Island East Markets. Check out their Facebook page for addresses and further details. 

8. Gourmet Skin Bar

While GSB does not produce its own products, it is a one-stop shop that pools some of the world’s best sustainable beauty products into one convenient location. For the savvy beauty junkie, GSB fulfils even the highest of expectations in presenting ethically-produced products that are natural, free from animal testing, based on fair trade and toxic-free.

Independent reviewers recommend the following as their favourite picks for the best results: Beauty Chef Glow inner beauty powder, Mun Anarose rejuvenating rose toner, and Black Tea Pigmented Ultra Lengthening Mascara by 100% Pure. What’s also cool is that its website offers accompanying advice on how and why consuming natural and/or organic ingredients is essential to achieving flawless skin.

Click here to check out GSB’s online store!

9. Coconut Matter!

“Ethnically sourced, crafted with purpose” is the vision set out by Coconut Matter – a beauty brand that seeks to inspire a lifestyle of well-being and sustainability. Using an extraction method called Direct Micro Expelling (DME), pure coconut oil is pressed from the fresh fruits of the Solomon islands. Working only with fair trade farmers, Coconut Matter truly allows us to indulge in their skincare products without any of the guilt.

Perhaps the most rewarding of all Coconut Matter’s beauty products is its jar of WILD coconut oil. Not only can it be used to nourish your hair and skin, it triples as nutritional boost when added to your daily cup of coffee or juice. Other products include their DIY lip balm kit and Fire coconut oil soap!

The Coconut Matter! outlet is located at Wong Chuk Hang, Heung Yip Rd, 4號, E. Tat Factory Building, Room c6, 4th Floor. Alternatively, browse their website here to check out their skincare products!

Book your next trip to Hong Kong by looking for the best Hong Kong packages!

10. KIKO Milano

Founded in 1997, KIKO Milano is an established Italian cosmetics brand that is dedicated to producing pocket-friendly high quality products. Take it from the experts, even makeup artists, Nick Barose and Hung Vanngo, have sung high praises for the brand’s highly innovative products.

12 Brands To Check Out In Hk Kiko

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Fervent recommendations include KIKO’s Water eyeshadows which have a high payoff and can serve as an alternative to NARS Intensity eye shadows. Beauty bloggers also recommend KIKO’s Extra Sculpt Volume Mascara which has been said to achieve a similar effect as Lancôme mascaras. The KIKO Smart Fusion Lipsticks are another cult favourite.

Though not as prominent as SASA stores, KIKO Milano outlets can be found in major shopping malls such as Harbour City and Times Square.

For a full list of KIKO Milano outlets, click here.

Book your next trip to Hong Kong by looking for the best Hong Kong packages!

11. Jill Stuart

Jill Stuart Beauty Shop Harbour City Hong Kong

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After having achieved huge success as a fashion designer based in New York, Jill Stuart launched her very own premium cosmetics line that can only be found in Japan, Taiwan, Hong Kong, Thailand, and Singapore.

While Jill Stuart is finally available in Singapore through Sephora, it certainly doesn’t beat checking out a fuller collection of products and at specially designed Jill Stuart counters to really take in the pastel-sweet experience.

For a full list of Jill Stuart outlets, click here.

12. Mamonde

12 Brands To Check Out In Hk Mamonde

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Endorsed by Korean actress Park Shin Hye, Mamonde’s bestselling products include its Rose Water Toner, which reviewers have found suitable for sensitive and dry skin.

12 Brands To Check Out In Hk Mamonde 2

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Another hot favourite is its Cover Powder Cushion (SPF 50+ PA+++) positively reviewed for its lightweight texture and matte finish. Mamonde can be found in citywide Sasa outlets in Hong Kong.

Mamonde products are available in all Sasa outlets citywide.

13. AprilSkin

Highly raved for its Magic Snow Cushions, AprilSkin is yet another Korean cult beauty brand that has surged in popularity in recent years. This product is packaged in two colours – black and white – with formulations targeted at different skin needs.

While the black one is suitable for users with oily to normal skin, the white one is for users with dry to normal skin. Both have been positively reviewed for their high coverage and even finish.

April Skin products are available in all Sasa and Bonjour outlets citywide.

11 FREE things you can get from beauty boutiques and counters in Singapore!

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About the Author
Samantha ChuaSamantha loves mixing things up every once in awhile, and so her recent interests include make-up, skin care and nutrition. She also really enjoys bac...Read More