Shopping for beauty and skincare products in Japan is an experience like no other. From centuries-old traditional ingredients to cutting-edge innovations, Japanese beauty products are crafted to give you youthful, radiant skin while slowing down the signs of ageing.
To help you score the best finds, here are six must-visit beauty stores in Japan.
Ainz & Tulpe Shinjuku
Ainz & Tulpe is a go-to beauty destination, offering trendy and stylish products curated for women in their 20s and beyond.
Its Shinjuku flagship spans three floors, housing both local and international brands alongside exclusive collections like Ayura, Lips & Hips, and Dazzshop.
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Looking for limited-edition J-beauty gems? This is the place to be. And when you’re done shopping, unwind with a refreshing bubble tea at the in-store Taiwanese-style café.
Address: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−36−10 ミラザ新宿ビル B1F〜2F | G.maps
Opening hours: 10am – 10pm (Mon to Sun)
DV Recommends: What to Buy at Ainz & Tulpe Shinjuku
Fino Premium Touch Hair Mask
This is a luxurious treatment that really feeds and fixes dry, damaged hair using a mix of royal jelly, PCA, and lipid-rich ingredients. Its lightweight formula provides deep hydration, leaving your hair silky, shiny, and easier to manage without any greasy residue.
Aruya Aromatic Wash
This mild but invigorating cleanser is packed with plant extracts that cleanse and moisturise your skin, all while giving off a calming scent. Its airy formula creates a lovely lather, effectively removing dirt without drying you out, making it ideal for everyday use.
Lips & Hips Body Jam Scrub
Treat yourself to a pampering experience with the Lips & Hips Body Jam Scrub. This thick, jammy scrub works wonders by sloughing off dead skin, giving you that silky-smooth touch.
Packed with hydrating goodies and a lovely fragrance, it’ll leave your skin feeling revitalised, glowing, and irresistibly soft.
RetaW
RetaW, crafted by the renowned streetwear designer Hiroshi Fujiwara, is a high-end lifestyle brand that specialises in fragrances and personal care. Known for its distinctive scents, the brand’s Tokyo store in Aoyama offers a sensory journey, showcasing a range of body washes, creams, and home fragrances.
The brand emphasises luxury by using locally sourced ingredients, creating enchanting aromas in their premium products. This chic and minimalist store encourages you to treat yourself to refined scents that enhance your everyday beauty routine.
Address: 1F, 4-chōme−28−12, Tokyo 150-0001, Shibuya, Japan | G.maps
Opening hours: 12pm – 7pm (Mon to Sun)
DV Recommends: What to Buy at RetaW
Evelyn* Body Shampoo
Enriched with the vibrant essence of bergamot and champagne, this multi-purpose body shampoo transforms your bath into a luxurious, aromatic retreat. Suitable for both body and hair, it provides a gentle cleanse while leaving behind a refreshing fragrance that lingers.
Allen Fragrance Body Cream
Designed to keep your skin nourished and supple, this formula leaves a subtle, long-lasting scent.
Use it as a moisturiser or a light fragrance. Infused with ceramide, shea butter, and safflower oil, along with natural extracts of chamomile flower, burdock root, and sage leaf to calm and comfort your skin.
Fragrance Hair Water
With the first spritz, this fragrance hair water envelops your hair in a refreshing, clean scent reminiscent of airy soap bubbles, enhanced by subtle notes of ozone and cedarwood.
Lightweight and hydrating, it leaves your hair feeling fresh and delicately scented throughout the day.
Skincare Lounge by Orbis
For a peaceful skincare journey, visit the Skincare Lounge by Orbis in Aoyama. This flagship location, which opened its doors in 2020, serves as a haven for beauty lovers.
The lounge boasts a distinctive atmosphere across three levels, including a retail section, a juice bar, a skincare salon, and a powder room for quick makeup refreshes.
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You have the opportunity to sign up for workshops where you can discover skincare tips or get personalised advice from skilled beauty consultants. A standout feature is the ability to customise your own Orbis U lotion bottle, making your skincare routine feel even more personal.
Address: 5 Chome-7-1 Minamiaoyama, Minato City, Tokyo 107-0062, Japan | G.maps
Opening hours: 10am – 8pm (Mon to Sun)
DV Recommends: What to Buy at Skincare Lounge by Orbis
Orbis Wrinkle Bright UV Protector
Protect your skin with this all-in-one UV shield that helps fight premature ageing and visible signs of ageing.
This cutting-edge formula not only guards against UV damage, wrinkles, and pigmentation but also provides extensive protection against near-infrared rays and decreases blue light exposure by 40%.
Orbis Pure Serum Rouge (G01 Lady Sepia Single Piece)
This hydrating lipstick glides on smoothly, delivering rich, vivid colour while keeping your lips soft and moisturised. Infused with skin-loving ingredients, it enhances your lips with a fresh, radiant finish.
Perfect for effortless beauty, this single-piece rouge ensures a polished look with lasting comfort and nourishment.
Orbis Clearful Acne Spots
To treat pimples effectively, Orbis Clearful Acne Spots is a fast-absorbing gel that adheres to the skin, delivering potent acne-fighting ingredients like Sophora Root Extract and Lingzhi Extract. It works to reduce blemishes while forming a protective barrier against external irritants.
Infused with AC Oil Sensor Powder, it absorbs excess oil and sebum to help prevent future breakouts without stripping the skin. Meanwhile, Apricot Nectar softens the skin, enhancing the absorption of active ingredients for a clearer, smoother complexion.
Cosme
Another popular beauty store in Japan is Cosme, which is known for its wide selection of beauty products. According to TikTok influencer @sopeats, it’s like Sephora but even better.
The store stands out with its dedicated weekly rankings section, highlighting the top products of the week. You can also explore a tester bar and discover mini product sections near the checkout, making the experience even more enjoyable.
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Additionally, the store boasts an extensive selection of cosmetics, spanning makeup, skincare, hair care, and beauty tools. It carries both local Japanese brands and international favourites, ensuring a variety of options for different beauty needs and preferences.
Renowned for its diverse product range, helpful staff, and regular promotions, it has become a must-visit destination for beauty lovers.
Address: 1 Chome-14-27 Jingumae, Shibuya City, Tokyo 150-0001, Japan | G.maps
Opening hours: 11am – 9pm (Mon to Sun)
DV Recommends: What to Buy at Cosme
Saborino Morning Facial Sheet Mask
At Cosme, you can find the Saborino Morning Facial Sheet Mask, offering a quick and convenient way to streamline your morning routine. This all-in-one mask works as a cleanser, toner, and moisturiser, providing essential skincare benefits in just one step.
TirTir Mask Fit Aura Cushion Foundation
And for those who’ve been eyeing TirTir’s cushion foundations, you can certainly find them at Cosme too! This cushion foundations are renowned for their flawless coverage and hydrating formula, making them a favourite among beauty enthusiasts seeking a radiant, dewy finish.
Plus, the brand has now expanded its shade range, making it easier to find your perfect match and cater to a wider variety of skin tones.
Majolica Majorca Lash Jelly Drop
Formulated to nourish and strengthen your lashes, the Majolica Majorca Lash Jelly Drop is enriched with jujube fruit extract and glycerin to help retain moisture. Its gentle formula cares for the delicate eye area, enhancing elasticity while supporting healthier, naturally curled lashes.
Don Quijote
Don Quijote, another popular discount chain in Japan, is known for its vast array of products, including unique beauty items. You can discover innovative Japanese beauty products like sheet masks, specialised hair treatments, and unique skincare gadgets.
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Their beauty section frequently features exclusive or hard-to-find items, making it a treasure trove for beauty enthusiasts seeking the latest trends and effective beauty solutions.
Don Quijote Asakusa
Address: 2 Chome-10 Asakusa, Taito City, Tokyo 111-0032, Japan | G.maps
Opening hours: Open 24 hours
Don Quijote Akihabara
Address: 4 Chome-3-3 Sotokanda, Chiyoda City, Tokyo 101-0021, Japan | G.maps
Opening hours: Open 24 hours
Don Quijote Shinjuku Tonanguchi
Address: 3 Chome-36-16 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan | G.maps
Opening hours: Open 24 hours
DV Recommends: What to Buy at Don Quijote
Biore UV Aqua Rich Watery Essence SPF50+ PA++++
Don Quijote Japan provides a diverse selection of beauty and skincare products, including Biore’s popular sunscreen. Known for its effective sun protection and lightweight formula, it is a must-have for skincare enthusiasts.
Nivea UV Super Water Gel SPF50 PA+++
Dermatologist @denverskindoc considers the Nivea UV Super Water Gel one of his top picks for sun protection, thanks to its gentle, hydrating formula that suits all skin types, including sensitive skin.
This lightweight, water-based sunscreen offers broad-spectrum protection while keeping the skin moisturised, making it a great option for daily use.
Melano CC Vitamin C Serum
Melano CC Vitamin C Serum is a highly regarded antioxidant serum known for its effectiveness in brightening the skin, reducing dark spots, and evening out skin tone. Its powerful formula enhances collagen production, leading to firmer and more radiant skin over time.
Matsumoto Kiyoshi
Matsumoto Kiyoshi is a well-known pharmacy chain in Japan, famous for its extensive selection of health and beauty products.
During your visit, you’ll find unique beauty offerings, such as high-quality Japanese skincare, innovative facial masks, and popular cosmetics from top Japanese brands.
Chuo City, Tokyo
Address: 5 Chome-5-1 Ginza, Chuo City, Tokyo 104-0061, Japan | G.maps
Opening hours: 10am – 10pm (Mon to Sun)
Shinjuku City, Tokyo
Address: 3 Chome-17-3 Shinjuku, Shinjuku City, Tokyo 160-0022, Japan | G.maps
Opening hours: 9am – 10.30pm (Mon to Sun)
Taito City, Tokyo
Address: 1 Chome-30-2 Asakusa, Taito City, Tokyo 111-0032, Japan | G.maps
Opening hours: 9am – 11pm (Mon to Sun)
DV Recommends: What to Buy at Matsumoto Kiyoshi
Kiss Me Heavy Rotation Eyebrow Pencil
The Kiss Me Heavy Rotation Eyebrow Pencil features an ultra-fine tip that glides effortlessly on the skin, delivering a natural look. It’s waterproof, guaranteeing that your brows stay stunning and well-defined all day long, beautifully enhancing your facial features.
Agaluci ND Retinol Serum
At first glance, you might think it’s an under-eye treatment, but it’s actually a potent anti-wrinkle serum for your entire face! Packed with retinol and sea sponge microspicules, it targets fine lines and sagging skin to restore a firmer, more youthful appearance.
Formulated with clinically proven ingredients, this serum helps refine skin texture, improve elasticity, and deliver a visible lifting effect for a smoother, rejuvenated complexion.
Argelan Double Booster Serum
The Argelan Double Booster Serum is a skincare product designed to improve skin texture and provide deep hydration. Infused with nearly 99% natural ingredients, including organic carbonic acid, it helps smooth, tone, and lift the skin.
The serum’s dense bubbles penetrate deeply to brighten and moisturise, leaving your skin feeling refreshed and rejuvenated.
Mega Don Quijote
Mega Don Quijote, an expanded edition of the well-known Don Quijote discount chain in Japan, provides a wide range of products, including one-of-a-kind beauty items.
Additionally, it’s open 24/7, allowing you to visit at any time of the day to explore a diverse selection of Japanese beauty products like high-quality sheet masks, advanced hair treatments, and cutting-edge skincare devices.
MEGA Don Quijote, Shibuya
Address: 28-6 Udagawacho, Shibuya City, Tokyo 154-0042, Japan | G.maps
Opening hours: 24 hours (Mon to Sun)
MEGA Don Quijote, Osaka
Address: 3 Chome-4-36 Ebisuhigashi, Naniwa Ward, Osaka, 556-0002, Japan | G.maps
Opening hours: 9am – 5am (Mon to Sun)
MEGA Don Quijote, Narita
Address: 82, 〒286-0029 Chiba, Narita, Uingutsuchiya, Japan | G.maps
Opening hours: 8am – 3am (Mon to Sun)
DV Recommends: What to Buy at Mega Don Quijote
Kiss Me HEROINE MAKE Long UP Mascara Super Waterproof
The Kiss Me HEROINE MAKE Long UP Mascara Super Waterproof is a cult favourite for delivering long, voluminous lashes that stay put all day.
Its smudge-proof, waterproof formula resists humidity and sweat, ensuring your lashes remain lifted and defined. Loved in Japan for its impressive durability and strong curl-holding power, this mascara keeps your look flawless without the need for touch-ups.
Senka Perfect Whip Beauty Foam White Clay
The Senka Perfect Whip Beauty Foam White Clay is a deep-cleansing facial foam from Senka’s skincare range. Infused with white clay, its gentle yet effective formula helps draw out impurities and excess oil, leaving your skin feeling purified, refreshed, and smooth.
& Honey Melty Moist Repair Shampoo
&Honey is all about deep hydration, designed to restore your hair’s ideal moisture balance. Unlike regular shampoos that contain only 10 to 12% moisture, &Honey boosts this to 14%, delivering longer-lasting hydration.
With over 90% of its formula made up of intensely nourishing ingredients—such as honey, argan oil, and hyaluronic acid—it helps keep your hair soft, smooth, and deeply moisturised.
