To the people who love all things Chanel: we have wonderful news. Chanel will be launching its Le Rouge pop-up, an immersive experience where it will dedicated to all things red, one of beauty brand’s most iconic colours, an exclusive behind-the-scenes of creating its beauty products.
Best of all?
You’ll also be the first in the world to discover and get your hands on the coveted red edition of No5 L’EAU and No5 EAU DE PARFUM, which will be exclusively pre-launched at LE ROUGE, as well as the collector’s edition of its well-loved classic, the No5 PARFUM in a 900ml red Baccarat crystal bottle, of which only 55 pieces have been created worldwide.
A pop-up event that is all about awakening all our senses, see, touch, smell, listen, play, and discover LE ROUGE by CHANEL.
Read on to find out more about this highly anticipated exclusive pop-up event!
Part One: Create
The journey of the Le Rouge pop-up begins in the Red Factory. Immediately arresting attention and encased in a sultry, mahogany red cage, large industrial tanks contained within will be loaded with an infinite array of lipsticks and churning with textures of lipsticks and nail polishes.
If you look above, you’ll also notice a machine that transforms bottle after bottle of the legendary EXCLUSIVE No5 bottle to a crimson hue, an irresistible, stunning, departure from its usual clear flacon.
Makeup in all shades of red will also materialise on the makeup stations around the room, inviting guests to experiment with a bold new look.
Available in six shades each, the new ROUGE ALLURE VELVET EXTREME and ROUGE ALLURE LIQUID POWDER present fresh ways to comfortably dress the lips in matte – which guests are also encouraged to explore!
A digital wall of moving lips is also displayed to immerse guests in all the hues and textures of the House’s collection.
Part Two: Encounter
The wall of lips hides a passageway bathed in – you guessed it – red! Celebrating the limited red edition of the classic No5, the Red Corridor immerses guests as if they were within the bottle itself. Lit silhouettes trace the geometric lines of the bottle, leading towards an emblazoned wall of the name of the fragrance, CHANEL No5.
Part Three: Revel
Beyond the red corridor lies another surprise, a covert lounge reminiscent of the ritzy bars of grand, renowned hotels. The atmosphere of the Red Bar is elegantly luxurious and muted, a contrast to the excitement and energy of the red beauty factory.
Intimate alcoves line the lounge, with bartenders serving specially concocted red cocktails at the bar counter – offered complimentary, and subject to product purchase.
The CHANEL LE ROUGE POP-UP will be open to the public from 17 – 21 October at 11am – 10pm (Wed – Fri), and 10am – 10pm (Sat – Sun), last admission at 9pm. Admission is only open to guests aged 18 and above only. It will be held at 72-13 Mohamed Sultan Road, Singapore 239007.
