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Dior fragrances addicts, we have wonderful news. Dior’s newest fragrance, JOY, will be first launched right here in Singapore, at an exclusive pop-up event happening at Changi Airport.

This fragrance is a citrusy, zesty, floral, and feminine twist on its cult classic, the J’adour perfume, and encased in a classy pink, sparkly bottle. You’ll be the first in the world to experience it for yourself if you visit the pop-up event, located at the transit area of Terminal 1. Read on to find out what to expect.

Dior Changi Exclusive Event Ribbon Cutting

Worldwide Exclusive Photobooth

Dior Changi Airport Exclusive Event Photobooth

Make a virtual splash and feel the joy! A ‘swimming pool’ photobooth where travellers can take glamorous selfies or cheeky boomerangs with an overhead camera, you can choose to print out the photo on the spot, or receive gifs via email or a QR code, then share it on social media.

Joy Olfactive Cabin

If you’ve already watched Dior’s campaign with Jennifer Lawrence for the JOY perfume, you’ll notice an iconic scene where the Dior ambassador is looking up at the starry sky.

Recreate this moment in the Joy Olfactive Cabin, where it seeks to engage travellers’ senses, with the visual of the starry night, and the perfume lightly diffused in the air for an experience like no other.

Interactive Joy Wall

“How does this perfume make you feel?” An interactive wall inviting travellers to describe how the perfume makes them feel in just one word, share your feelings, and watch the word you input float amongst the many in a life-sized screen.

Dior Eyes Virtual Reality

Dior Changi Exclusive Event Virtual Reality

A virtual reality headset that offers visitors the opportunity to dive into the Dior universe through an exceptional 360° view of Christian Dior’s house, travellers will get to discover more about Dior’s unique Perfume making craftsmanship.

Travel Retail Worldwide Exclusive Makeup Look

Travellers may also discover the Changi-exclusive joy makeup look with Dior’s beauty consultants, who would deliver their makeup expertise and services.

Changi-Exclusive Joy Bracelet

Dior Changi Airport Exclusive Event Bracelet

To complete the Joy journey, travellers are invited to choose between ribbons and charms and create their own personalised bracelet, a Changi-exclusive gift.

Art of Engraving

Dior Changi Airport Exclusive Event Engraving

Want a little pizzazz to your purchase of your JOY perfume? There’s even a station where you can engrave your name in classy cursive on your bottle!

The Joy By Dior Pop-Up will be held from now till 12 October 2018, at the Terminal 1 transit area.