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You’re probably familiar with sheet masks and indulge in them regularly to give your skin the booster it needs. But the facial sheet masks that you’re familiar with are the serum-soaked ones that you leave on your face for 15 minutes before massaging in all of the serum into your skin afterwards.

It looks like what you associate with a mask may change soon. We’re talking about dry sheet masks – yes, it is what you think it’s like: a piece of fabric that’s totally dry, with no trace of any serum at all.

The first time we’ve heard of a “dry mask” was last May, from a new brand called Nannette de Gaspé. The product sold out quickly in Selfridges and is now listed on Net-a-porter.com.

There are five variants available: for your face, eyes, lips, neck, and hands. You can find them here.

And this year, Charlotte Tilbury has also launched her own dry mask, the Instant Magic Facial Dry Sheet Mask, and she debut it by using it on Nicole Kidman at the Golden Globes.

Am I doing this right @ctilburymakeup ? Cause it FEELS right.

A post shared by January Jones (@januaryjones) on Mar 22, 2017 at 2:36pm PDT

And just a few weeks ago, January Jones was also seen posting a selfie on Instagram of her using this innovative mask.

Charlotte Tilbury Instant Magic Facial Dry Sheet Mask is also retailing on Net-a-porter.com but is out of stock at the moment. However, you can be added to a waiting list and be notified when it’s back in stocks.

How do dry masks work?

The idea behind the “wet masks” we’ve all used before seems easy to understand; just like how we apply serum on our skin to nourish it, wet sheet masks douse our skin with plenty of serum so it can get a booster within a short time. Dry masks, on the other hand, don’t seem to “make sense”.

Brand founder of Nannette de Gaspé explained to The Telegraph that the technology “is based on a biomimetic lipids delivery system, which has been infused into the fabric.”

Biomimetic lipids are molecules that are similar to our skin’s composition.

He further explained that when the fabric gets onto your skin, the mask is
“activated by humidity, temperature, pH or natural body movements”. The lipids is joined to your skin and release active ingredients over time.

And according to Nannette de Gaspé this technology is superior to that of wet sheet masks. He said that wet masks are made up of 85% water and glycerin, and only 5-7% of active ingredients. Dry masks that Nannette de Gaspé produce, on the other hand, are made up of 87% active ingredients and emollients.

These dry masks can also be used repeatedly for four or five times; with water absent in the mask, it prevents bacteria from accumulating.

Does dry mask work?


The reviews we’ve read online so far have been positive. Reviewers like it for how comfortable it is to wear. Their skin look lifted, feel hydrated and smooth after they removed the dry mask. They also rave about how it doesn’t mess up hair around the face.

With such positive reviews, it looks like “dry masks” may be here to stay and this won’t be the last we hear of it.