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Dyson needs no introduction. One of the world’s most innovative companies, its revolutionary accomplishments in engineering and technology are interwoven with sleek and seamless design across its portfolio of problem-solving products.

Singapore is an important home base for the British brand, with its global headquarters located at the historic St James Power Station. In addition to engineering, research, and development, Dyson products – like their Hyperdymium™ motor – are also manufactured right here on our sunny island.


Whether you’re already a fan of the brand or if you’ve yet to experience the performance of their goods, we’ve got great news to share. The brand is opening their largest Dyson Demo store today at Vivocity Singapore!

The 178m² space features interactive displays and demonstration zones for you to get an immersive, hands-on experience that’s rarely found in other retail spaces.

Try before you buy

Dyson Beauty Lab

The Dyson Beauty Lab

Like its ultra-modern cordless vacuums, air purifiers, and smart lighting, Dyson haircare products have set a new benchmark for beauty tools. Beauty lovers will adore the Dyson Beauty Lab, a dedicated haircare area within the Demo Store that features three styling stations.

While getting a Dyson product is certainly an investment, you can put your mind at ease by trying out the products first, and then only purchasing if you like their effect and performance.

Dyson straightener demonstration

If you’re stumped on which fancy tool to choose, a Dyson Expert will provide you with a personalised styling service based on your hair type and styling needs.

You can also book complimentary in-store styling appointments here.

Exclusive offerings at the new Dyson Demo store


Thinking of getting a gift for your Valentine? You can get exclusive, limited edition colourways if you buy directly from the Dyson Demo store!

dyson case personalisation

In line with the immersive experience of the space, the store also has a Personalisation Bar where buyers can enjoy complimentary case debossing on-site for their Dyson Supersonic™ hair dryer, Dyson Airwrap™ styler, and Dyson Corrale™ straightener cases with an array of colours for the foil initials, complete with gift-wrapping services.

Excellent gadgets for the home


This is the section that anyone concerned about cleanliness and hygiene would definitely appreciate. If you were curious about just how good Dyson vacuums are, here’s where you can get a professional demonstration and try them out yourself.

They’ve thoughtfully laid common flooring found in Singapore such as vinyl, so you can give them a proper go with different types of dust and debris. Other cool products you can try out include their advanced Dyson Purifier Cool™ Formaldehyde air purifier and the Dyson Lightcycle Morph™.

The new Dyson Demo store opens officially to the public at 10 am on 9 February 2022 and is located at VivoCity, 1 HarbourFront Walk, #01-21/22, Singapore. It will be open daily from 10 am – 10 pm.

Other Dyson Direct retail spaces include Dyson Beauty Lab – Funan and Dyson Owner Centre and Demo Store – Capitol Singapore. In addition, Dyson has three mall Demo Zones in Westgate, NEX, and Tampines Mall.

You can also shop online at Dyson.com.sg which features live video demonstrations directly from Dyson Experts and free next-day delivery.