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Think South Korea and one of the most iconic beverages that comes to mind has to be their flavoured milk. Every South Korean convenience store is stocked with milk in flavours such as strawberry, blueberry, and the most popular of them all – banana, and we’re sure you’ve bought them when you travelled there.

The new limited edition Lunar New Year collection by ETUDE is inspired by this all-time favourite drink – and we’re all for it! Having seen too many all-red collections during this festive season, a milk-inspired one (because it’s the Year of the Ox, in case you’re wondering!) is refreshing and super adorable.

Etude Milky Collection

Oh, and you’ll not be finding any lip product in the limited edition ETUDE Milky Collection. With mask wear being the norm, ETUDE figured you’ll be happy focusing on your eyes and complexion instead!

ETUDE Milky Collection: What’s in it?

Eyeshadow palettes and blushers

Etude Milky Eyeshadow Palette Blush StrawberryETUDE Play Color Eyes Milky Strawberry Milk Palette

Look forward to three ETUDE Play Color Eyes Milky Palettes (S$36.90) in the Milky Collection, inspired by strawberry milk, banana milk, and blueberry milk respectively.

Etude Milky Eyeshadow Palette Blush BananaETUDE Play Color Eyes Milky Banana Milk Palette

These three nine-colour palettes are smooth as milk, easy to blend, and are made to last even in Singapore’s humid weather.

Etude Milky Eyeshadow Palette Blush BlueberryETUDE Play Color Eyes Milky Blueberry Milk Palette

The shades also come in three finishes: matte, glitter, and shimmer, to help you create a variety of looks.

Etude Milky Eyeshadow Palettes

The Strawberry Milk palette is recommended for those with cool skin tones and feature nine subtle shades with milky-white undertone; Banana Milk palette contains apricot-peachy shades suited for warm skin tones, and the Blueberry Milk palette complements all skin tones and contains muted, milky shades of greyish-purple.

Etude Milky Blushers

There are also limited edition ETUDE Milky Cheek Blushers (S$14.90) that come in three milky pastel shades in soft, velvet texture that pair perfectly with each of the eyeshadow palette.

Makeup base with SPF

Etude Milky Tone Up Base

While the eyeshadow palettes and blushers may seem like the most eye-catching items in the ETUDE Milky Collection at first, the limited edition ETUDE Milky Tone Up Base (S$22.90), however, is the one that received the best response after the collection’s launch.

Shaped like a milk bottle and housed within a cute “milk carton” , the Milky Tone Up Base is a new primer-and-sunscreen from ETUDE that helps brighten and hydrate skin while protecting it against UV rays. It also has colour-correcting functions to give you a glowing complexion.

This product sold out shortly after it launched and has been restocked – but we heard that it’s currently only available online (on the ETUDE flagship stores on Lazada and Shopee).

Our advice? Get hold of it before it gets sold out again – because who knows if this limited edition product may be gone from the shelves forever once they’re all sold!


Etude Milky Soon Jung Hydro Barrier Cream

The best-selling ETUDE Soon Jung Hydro Barrier Cream (S$39.90) is now available for a limited time in a cute milk carton packaging and in a jumbo size (100ml).

This moisturiser contains hydrating and moisture-preserving ingredients including purified water, glycerin, and propanediol to provide skin with long-lasting hydration and instant comfort.

The product also contains Panthesoside, a patented ingredient that can help soothe irritated skin and strengthen your skin’s protective barrier. Formulated at an ideal pH level of 5.5, which is similar to your skin’s natural pH level, the product is also hypoallergenic and non-comedogenic, making it suitable even for the most sensitive skin.

ETUDE Milky Collection is available at all ETUDE stores and online on Lazada and Shopee for a limited time only.