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You read that right – for free.

This is part of The Great Exchange initiative by Marc Jacobs with its best-selling Velvet Noir Major Volume Mascara. What should you do? Following these simple steps!

1. Head to Sephora ION on either 2 November (6-10pm) or 3 November (2-6pm)
2. Bring any old mascara (from any brand!)
3. Exchange it for a deluxe sample-sized Marc Jacobs Beauty Velvet Noir Mascara.

That’s it!

Marc Jacobs Mascara Exchange Free

500 mascaras will be available in The Great Exchange. And if you return later to purchase the Velvet Noir Major Volume Mascara after the exchange, you’ll get to redeem extra Sephora points!

The Velvet Noir Major Volume Mascara retails at SGD44 and is inspired by one of Marc’s earliest memories of his mother shaving the fibres from a black velveet ribbon and then applying them to her lashes to achieve dramatic results. Smudge-free, the mascara offers an ultra-plush and defined look. The mascara is available at Sephora.

(Editor’s note: We’ve updated the article on 24 October, 1pm, to reflect latest information we’ve received).