Relaxed yet timelessly elegant, Giorgio Armani’s designs are the harbingers of modernity to 21st-century fashion — and its latest beauty accessory is no exception.
Fresh from the Armani oven comes four strikingly couture reinventions of its coveted My Armani To Go Cushion that we can’t stop gawking over – and it’s easy to see why.
Drawing inspiration from its haute couture line, Armani Privé, the aesthetics of these new designs remain true to Armani’s design ethos, with sustainability, efficacy, and a touch of old-school Italian elegance for the ultimate on-the-go accessory.
The best part? They will be accessible to us cosmoholics very soon. Read on to find out more!
My Armani To Go Cushion
More than just a cushion, each of the four My Armani To Go cases is crafted to be a stylish accessory with brand new looks, textures, and intricate finishes that offer a couture reinterpretation of Armani’s iconic red hue.
There’s the Lacquer that boasts a smooth, gleaming finish of the classic red, the Effeto Pitone with its exotic faux snakeskin texture, and the Crystals adorned with sparkling jewels and sequins. Lastly, our favourite Rouge Malachite resembles a precious stone with a gorgeous marbled pattern.
But that’s not all! In its conquest of innovating the whole makeup experience, My Armani To Go has also been ergonomically improved to be sleeker and slimmer for effortless carrying and use.
Look forward to a case that opens entirely at a 180° angle that gives full mirror access as well as a refined pointed puff applicator for a precise makeup application.
And like all cushions, each case is refillable so they’ll last you a long time.
While the cases have undergone a complete makeover, the exquisite foundation formula remains the same. Delivering 18 hours of thirst-quenching hydration on top of an SPF 25/PA +++ filter, My Armani To Go leaves the complexion not only naturally perfected but also protected. It is truly the ultimate balance between bespoke, buildable coverage, and longwear hydration!
My Armani To Go cushion — Lacquer, Rouge Malachite, Effeto Python (S$40) and Crystal (S$55), and four refill shades (2, 3, 4 and 5) (S$80) — are sold separately and will be available from 1 August islandwide at the Armani beauty stores at ION Orchard, Isetan Scotts, TANGS at Tang Plaza, online via TANGS, Isetan, or through their phone delivery platform.
Featured Image Credits: RED (Left), Armani Beauty (Right)