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A hydrating sleeping mask.
That smells amazing.
It’s in a beautiful millennial pink shade – and we know that’s the most popular colour of the moment.

We’re talking about the Watermelon Glow Sleeping Mask from Glow Recipe. Glow Recipe is a K-beauty online retailer that also carries their own house brand, and the Watermelon Glow Sleeping Mask is one of the products under their own line.

This product has a 5000-person waiting list, but the long wait list is not stopping people from clamouring for it.

This product has a luxurious, bouncy texture, and can be used as a sleeping mask (apply a generous amount on your face before you sleep and then wash off the next morning) or as a regular mask (leave it on for 10 minutes and then rinse it off). The latter way of using it is recommended for users with sensitive skin or those who are looking for a quick skin booster.

The Glow Recipe Watermelon Glow Sleeping Mask contains ingredients such as hyaluronic acid (plumps and hydrates skin, alpha-hydroxy acid (exfoliates and brightens), and watermelon extract (soothes). You may be familiar with the first two ingredients as super-ingredients used in many great skincare products, but you perhaps haven’t seen watermelon extract as a skincare ingredient frequently.

Glow Recipe explains that watermelon rind and flesh are traditional ingredients used in Korea to help soothe skin that’s irritated and inflamed. They also contain vitamins, antioxidants, and amino acids that can help improve skin too.

On top of these, Glow Recipe promises that the formula is “pillow-proof”, which means it will not transfer onto your pillow case as you wear it to sleep. You might also love how it looks: in a box that has watermelon prints on the inside, and a beautiful millennial pink formula.

The Glow Recipe Watermelon Glow Sleeping Mask retails at USD45, and available at Glow Recipe’s website. You can join its long waiting list on its website, if you have the patience to find out for yourself what’s with the hype.