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As we all know, the world of beauty can be overwhelming with its endless choices of skincare, makeup, and haircare products. It can be challenging to determine what’s worth investing in and what’s just hype.

If you’re feeling swamped by the slew of choices available, let the Guardian Awards be your guide!

Guardian Awards: Finding the best beauty and wellness products

The Guardian Awards is a highly anticipated event that marks the culmination of Guardian’s years of excellence in the health and beauty industry.

It’s an occasion of recognition, where the best of the best in the industry are celebrated and rewarded for their exceptional work. Plenty has changed with regard to product innovation in the past couple of decades, but the testing process is still just as rigorous as it was back then.

The winners of the Guardian Awards are hand-picked by different experts in the field, from makeup artists to trusted content creators, some of whom you’re probably already familiar with!

guardian awards 2023 judges (1)

Top (L-R): Larry Yeo, Dollei Seah, Sahur Saleim; Bottom (L-R): Roseanne Tang, Kelly Tan, Vivien Toh

The panel of experts include:

  • Cosmetic science-educated makeup artist Larry Yeo (@larryyeo). A self-proclaimed “beauty exorcist”, Larry has been beating misinformation for over 20 years.
  • Celebrity makeup artist and founder of Makeup Entourage Dollei Seah (@dolleiseah)
  • Professional makeup, hair trainer, and beauty educator Roseanne Tang (@roseannetangrs)
  • Award-winning celebrity makeup artist, founder and CEO of Sahur’s Art, Sahur Saleim (@sahursart)
  • Makeup artist and beauty content creator Vivien Toh (@vivsbeautynotes)
  • Content creator Kelly Tan (@kelkeltan), who produces captivating content focused on beauty and lifestyle.

This ensures that only the most deserving products and brands receive recognition. However, it’s not just the winners who benefit from the Guardian Awards.

For consumers (that’s you!), it’s a seal of approval that ensures you’re purchasing the best products and brands on the market.

From the best mascara and eyeshadow to the best hair loss shampoo and cleanser, check out all the award-winning picks from the Guardian Awards!

Check out all the winners of the Guardian Awards 2023!

Click here to view

The best health and beauty products at Guardian

Want a sneak preview of some of the best health and beauty products across the categories? Here’s a little taste!

Get 3 products for the price of 2 when you Mix & Match!

Click here to start shopping

Maybelline Lash Sensational™ Sky High Mascara Best Mascara (Volume)!

guardian Health & Beauty Awards 2023 maybelline

With a flex tower brush to deliver product from root to tip and infused with bamboo extract and fibres, this mascara leaves lashes looking effortlessly long and full.


#stitch with @jessica.c.eid #maybelline #skyhighmascara #drugstoremakeup #matureskin #beautyover40 @maybelline

♬ original sound – Kim Spader

This long-lasting mascara lengthens and volumises, as shown by TikTok user @kspader79 (above). “This is three coats. Where did those lashes come from? Like, are you serious right now?” she says as she witnesses its lengthening effects.

“It genuinely has such a good hold and it just doesn’t fall,” TikTok user @millieleer says about the waterproof formula.

Maybelline Lash Sensational™ Sky High Mascara retails for S$25.50 at Guardian

Hada Labo Super HA Hada Labo Lotion Best Toner!

guardian Health & Beauty Awards 2023 hada labo

Get ready to have the softest, smoothest, and most supple skin with Hada Labo’s upgraded formula!

It’s packed with not one, not two, but five types of hyaluronic acid (HA) that will deeply hydrate your skin, giving you that much-needed moisture boost. The formula also contains the world’s first fermented HA, which helps promote a balanced skin microflora.

Not only will your skin be hydrated, but it’ll also be prepped for better absorption of your other favourite skincare products.


“I love this product so much. It’s affordable and it’s so hydrating. Great for normal to dry skin. It’s worth the hype!” TikTok user @benjaminccao (above) raves.

Hada Labo Super HA Hada Labo Lotion retails for S$24.90 on Guardian

La Roche-Posay Anthelios UVMune 400 Fluid SPF50+ PA++++ Best Derma Suncare!

guardian Health & Beauty Awards 2023 la roche posay

If you consider yourself a skincare junkie, you’re probably familiar with La Roche-Posay’s wide range of high-performing sunscreens. Well, the brand’s latest SPF is one you should definitely add to your skincare routine.

La Roche-Posay’s Anthelios UVMune 400 Invisible Fluid SPF50+ offers enhanced sun protection due to its use of the Meroxyl400 UV filter, which is patented and not found in other Anthelios sunscreens. This filter offers protection against ultra-long UVA rays, which contribute to skin ageing.

The sunscreen is also formulated with Netlock Technology to provide a lightweight, invisible texture and improved resistance to water, sand, and sweat. It’s designed for people with sensitive and reactive skin, including those with sun allergies, so it checks all of our boxes!


New @larocheposay uv mune 400 ☀️ #larocheposaysunscreen #uvmune400 #newsunscreen #sunscreentryon #sunscreenreview #larocheposayanthelios

♬ –

TikTok user @bloves.beauty (above) shares that it is “slightly more liquidy than the original Anthelios” and that she “will be using this all summer long,” which is great for those who prefer an even lighter texture.

In fact, it wears so comfortably on the skin that 90% of our readers said they would choose this new La Roche-Posay sunscreen over all the other SPFs they’ve used before.

La Roche-Posay Anthelios UVMune 400 Fluid SPF50+ PA++++ retails for S$51.90 at Guardian

AVEENO® Skin Relief Moisturizing Lotion Best Moisturising Lotion for Sensitive Skin!

guardian Health & Beauty Awards 2023 aveeno

Don’t let dry, itchy skin get in the way of your daily activities. AVEENO®’s Skin Relief Moisturizing Lotion taps on an exclusive soothing Prebiotic Triple Oat formula enriched with shea butter to help relieve, strengthen, and soften extra-dry skin.

It’s rich yet fast-absorbing and works immediately to nourish and restore essential moisture, leaving your skin feeling softer and healthier. Plus, it’s clinically proven to provide long-lasting hydration for 72 hours after four weeks of continuous use.


skin feeling oat-mazing with Aveeno ✨ #OAThorityRecharged #AveenoSG #partipost #Ad

♬ original sound – Phoebe

“This lotion is simply the best I’ve had because it’s so simple,” one reviewer says. Another reviewer raves, “Soothes my dry skin. I can’t get enough of this lotion. The only lotion I will buy from now on.”

AVEENO® Skin Relief Moisturizing Lotion retails for S$29.15 at Guardian.

Cetaphil Gentle Skin Cleanser Best Body Wash For Sensitive skin!

guardian Health & Beauty Awards 2023 cetaphil

Being one of the top dermatologist-recommended skincare products on the market, Cetaphil’s popular Gentle Skin Cleanser takes the award for Best Body Wash For Sensitive Skin.

The creamy formula has been clinically tested to offer continuous hydration and prevent dryness. Its unique Micellar Technology also gently and effectively lifts away impurities, dirt, and makeup from your skin. Yes, you can use this on both your face and body!

It combines soothing ingredients like niacinamide, panthenol, and glycerin to help improve the resilience of sensitive skin, easing redness and curbing any itches.


Time for a huge bow down to @cetaphilusa for being there for all my ups & downs in my #sensitiveskin journey! #cetaphilpartner #skincaretips #cetaphil

♬ original sound – AVA

“I recommend this cleanser to anyone with sensitive skin because it’s so effective and doesn’t strip your skin barrier. And along the same line, I just love that their products are formulated with the most gentle ingredients,” TikTok user @glowwithava praises.

Most users who have tried this product agree that it gently cleanses their skin, and a whopping 95% of them have attested to this!

Cetaphil Gentle Skin Cleanser Hydrating Face & Body Wash for Sensitive Dry Skin (3x1L) retails for S$76.90 at Guardian

L’Oreal Paris Elseve Extraordinary Oil Gold Best Hair Oil!

guardian Health & Beauty Awards 2023 l'oreal

Revive dry, parched locks instantly with the L’Oreal Paris Elseve Extraordinary Oil Gold. It’s infused with a blend of six flower oils – lotus, tiare, rose, flax, chamomile, and sunflower – to deeply nourish every strand by replenishing lost fatty acids.

The lightweight oil won’t weigh your tresses down. Instead, it’ll grant your hair a smooth, shiny, yet non-greasy finish.


L’Oreal Paris’ ELSEVE Extraordinary Oil Gold Hair Serum is the no. 1 haircare treatment in the world, which is why I can trust it to improve the appearance of my hair ✧ I love that my hair becomes shiny & less frizzy! When you spend min. $30 on total L’Oreal Paris, you’ll receive the 7 Days Bestseller Trial Set! Available @ selected Watsons, Guardian & Fairprice stores + found online on Shopee & Lazada! Check out the link below : https://shopee.sg/L’Oreal-Paris-Elseve-Extraordinary-Hair-Oil-Hair-Treatment-(100ml)-For-Dry-Frizzy-Damaged-Hair-i.15235546.1524731839?sp_atk=f121851d-75f9-4d83-91b0-6230f15b399e&xptdk=f121851d-75f9-4d83-91b0-6230f15b399e #LOrealParisSG #CelebrateABeautifulYou #ExtraordinaryOil

♬ colt 45 – *ੈ✩‧₊˚

TikTok user @cvlsx (above) shows us how it’s done. She dispenses two to three pumps of oil on her palm and runs her hands through the lengths of her hair, focusing on dry ends.

Combing is made easier and her hair feels soft and smooth instead of greasy.

L’Oreal Paris Elseve Extraordinary Oil Gold retails for S$29.90 on Guardian.

Colgate Optic White O2 Best Foamy Whitening Toothpaste!

guardian Health & Beauty Awards 2023 colgate

Colgate offers plenty of whitening formulas, but the Optic White O2 possesses the power of active oxygen to whiten teeth in merely three days!

The formula uses millions of active oxygen bubbles to lighten stains on the teeth. And it doesn’t just work on the surface – it works from the inside out to remove both extrinsic and intrinsic stains.

As you brush your teeth, you may also experience a unique warming sensation that feels relaxing after a long day.

“It’s interesting how the toothpaste has a warming sensation when brushing. My teeth definitely look one shade lighter after using,” one reviewer shared. Another reviewer attested to its whitening claims: “I noticed that my teeth started to be whiter after three days of use.”

Colgate Optic White O2 retails for S$12.10 at Guardian

Greenlife Probio Women Bestseller Probiotics For Women’s Health!

guardian Health & Beauty Awards 2023 hada labo greenlife

GreenLife Probio Health for Women is a powerful probiotic supplement that delicately balances the flora in both the reproductive and urinary systems, supporting intimate and digestive health.

With a whopping 18 billion CFU housed in each capsule, this multi-strain probiotic formula contains cranberry extract to promote a healthy urinary tract, a prebiotic to balance digestive flora, and an enzyme to support healthy digestion.

One reviewer shared, “Been having this for more than a year now and it helped a lot with feminine health. Haven’t had UTI or yeast infection ever since taking this. Aids in digestion as well.”

“Had terrible stress-induced diarrhoea for a whole week and decided to try probiotics. Took [this] for a week and my bowels are back to normal. Great stuff!” another satisfied customer wrote.

It’s an excellent addition to any woman’s wellness routine!

Greenlife Probio Women retails for S$44.40 at Guardian.

Get 3 products for the price of 2 when you Mix & Match!

Click here to start shopping

About Guardian

With over 116 stores across the island, Guardian has become a household name when it comes to health and beauty products. However, they’re not just your typical pharmacy – they’ve evolved into a one-stop-shop for all your health and beauty needs.

Guardian understands that today’s customers want more than just beauty products – they want products that promote good health too. That’s why they offer a comprehensive range of health products and services as well as beauty and personal care solutions.

And with the largest network of award-winning pharmacists in Singapore, you know you’re getting the best advice when it comes to your health.

But that’s not all – Guardian also offers professional services like patient-care counselling and dispensary services. If you can’t make it to a physical store, you can still access Guardian’s pharmacy services through their free-to-download app, ‘MyDoc’. It’s like having a pharmacy in your pocket!

And if you’re looking for even more convenience, Guardian offers the widest ‘Click & Collect’ network in Singapore – with over 9,000 products available! That means you can shop online and collect your items at a time and location that suits you.

Their vision is to give customers across Asia a store they can trust to deliver quality, service, and value. It’s no wonder Guardian is the number one Health & Beauty Retailer in Singapore!

This article is brought to you by Guardian Health & Beauty.