Whether or not you find credence in astrology, reading your horoscope can be an enjoyable little respite from real life. You might even have found similarities between your personality and the traits that have been written in the stars for you. However, your sign doesn’t just provide suggestions around approaching your career, love life, finances, and family, but it can also offer some astrological insight when it comes to your beauty habits.
Earlier this year, we carried out a large-scale beauty industry consumer market survey. Conducted online in April 2020, a total of 2,303 women and men based in Singapore took part in this research process. We provided insights on how to market to consumers in Singapore amidst and pandemic, and we took a closer look at the top 10 trusted beauty brands, spanning skincare, makeup, and haircare.
What we also found were interesting insights on all the different horoscopes based on the data we collected. So, we decided to break them down, sign by sign. Keep reading to find out what your star sign says about your beauty habits. You’ll want to take these findings with a pinch of salt too!
Aquarius (20 Jan – 18 Feb)
Of all the signs, you are the ultimate trendsetter. You have an innate need to rebel and innovate, so it spurs you to try new things, even when it comes to beauty products. Whether it’s vitamin C or niacinamide serums, you’ve probably tried it all. Now that probiotic skincare is back in the spotlight, we’d imagine Aquarians to be the first ones to hop on the skincare trend.
Pisces (19 Feb – 20 Mar)
Thoughtful and sensitive, you ensure your loved ones are well taken care of. You’re easy-going and you roll with the punches too, so you don’t have any particular qualms about exploring new skincare, makeup, and haircare products. You don’t have a preference when it comes to Asian or Western beauty products too.
Aries (21 Mar – 19 Apr)
Confident, bold, and impulsive, you have a strong sense of individuality and you love a good challenge. You’ll take the latest trends and put your own unique twist on it. To enhance your features, you wouldn’t mind considering aesthetic treatments too, such as double eyelid surgery, liposuction, and rhinoplasty.
Taurus (20 Apr – 20 May)
You’re stubborn but incredibly stable. With a careful and organised nature, you like to analyse beauty trends before diving headfirst into something to see if it’s really worth the time and investment. You work hard so you can pamper yourself, and you’ll most likely be spotted at a spa, hair or nail salon, treating yourself to various beauty treatments.
Gemini (21 May – 20 Jun)
The life of the party, Geminis are social butterflies that are hard to keep up with sometimes. There’s never a moment of boredom with you around, and your beauty routine is just as exciting. Your curiosity leads to you discover new beauty products and you love keeping up with the latest trends. In fact, the majority of Geminis said they’d be willing to try customised skincare.
Cancer (21 Jun – 22 Jul)
Your tough appearance hides a soft disposition that people sometimes mistake as being moody. But the truth is, you’re sensitive and empathetic. You’re not overly concerned with what the latest and greatest in beauty may be. One of the most altruistic signs with a soft spot for animals, cruelty-free labels matter the most to you when you’re dipping your toes into new beauty products.
Leo (23 Jul – 22 Aug)
It should be the easiest to spot a Leo from a crowd. You love being the centre of attention, so you tend to lean toward a more extravagant look that can take up quite a bit of time and effort. A natural leader, you have no qualms about making decisions, especially when it comes to the makeup looks you want. You pride yourself on your makeup skills and consider them to be the best among the rest.
Virgo (23 Aug – 22 Sep)
Resourceful and perfectionistic, you know just where to look for the latest in beauty. You have a keen eye for detail and you like to keep everything organised, including and especially your beauty stash. As a nature-loving earth sign, your beauty routine probably features plenty of natural skincare products as you believe that Mother Nature provides the best healing properties.
Libra (23 Sep – 22 Oct)
As a peace-maker, you love harmony and simply can’t deal with chaos. When it comes to beauty habits, you go all-in once you choose to commit to a trend. You’re a spontaneous sign that enjoys trying new things, especially makeup products. In fact, most of your makeup stash probably comes from your online shopping sprees.
Scorpio (23 Oct – 21 Nov)
Secretive, mysterious, and intense, people are naturally curious about you, and you seem to enjoy it. You leave a good first impression on people, and it’s a very important aspect to you. Of all the signs on the list, yours is the one that relies on hair styling tools the most. After all, fabulous hair plays a part in creating a lasting impression. If you’ve yet to check out the new Dyson Corrale or Philips Straightener Prestige, now’s the time to do so.
Sagittarius (22 Nov – 21 Dec)
You’re an extrovert who loves good conversations, especially those that allow you to learn new things because you’re inquisitive. When it comes to your beauty habits, your curious nature leads to you explore innovative, tech-related products too. If you’re looking to invest in a new cleansing device, a facial steamer, or even the LG Pra L. beauty devices, we’ve got you covered.
Capricorn (22 Dec – 19 Jan)
Your ambitious personality loves a good challenge, so you welcome any invitation to stretch your beauty routine’s comfort zone. Strong-minded and mature, you own whatever beauty trend you adapt. As a Capricorn, you appreciate the finer things in life, so it’s all about the glitz and glamour for you. You won’t mind splurging your hard-earned money on skincare and makeup too.