If you are a hardcore K-beauty lover, you understand all too well the struggle of getting your hand on the products that you need. While we are certainly blessed with quite a wide range of Korean beauty brands either having their own retail stores here or being sold at Sephora, Guardian, Watsons, etc., there are so many other amazing brands that don’t have presence in Singapore.
That’s why we were so excited to learn about the two new major K-beauty launches this December, which will see a total of ten new brands coming to Singapore. No more paying exorbitant shipping fees or begging our friends who are travelling to Korea to bring back products for us!
AMORE Store x Lazada at Funan
AmorePacific and Lazada recently launched a retail concept store called the AMORE Store x Lazada at Funan Mall featuring 11 well-known brands under AmorePacific, specifically curated for consumers in Singapore. Among the eleven brands, six of them are making their Singapore debut with this launch, including IOPE, Espoir, Hanyul, Bro&t!ps, EASYPEASY, and Rarekind.
Modelled after the famous AMORE Seongsu Store in Seoul but in a smaller scale, this concept store is a place where you can try out the products and receive samples. This is particularly great for those interested in the new brands, as for the first time, you will get to test them out in store before committing to the purchase.
Located at #02-13, 107 North Bridge Road, Funan Mall, Singapore 179105, the AMORE Store will be open to the public from 6 December 2019. For more information, visit here.
Yes, you read that right! IOPE, the brand that gave birth to the super popular cushion foundations, is finally available in Singapore. Known for their innovative formulas that are all based on scientific research and knowledge on biotechnology, IOPE delivers effective and safe solutions for all your skin problems.
IOPE products available at the AMORE Store include their iconic Air Cushion®, the Derma Repair range, the UV Shield collection, and more! Check out the full range of offerings here.
Espoir is another big brand that is finally coming to Singapore. Created to allow you to express yourself through makeup, Espoir’s products are more inclusive and tailored to different skin types and colours. Their foundations actually come in ten shades, a lot more than a typical shade range from a Korean foundation.
See full list of available Espoir products here.
Naturalist brand Hanyul is all about natural, plant-based ingredients that are close to home such as yuja (a type of Korean citrus fruit), chrysanthemum, or artemisia (wormwood). These ingredients have been used by Korean mothers for thousands of years for their benefits on the skin, and Hanyul incorporates those traditional remedies into their products to gently yet effectively care for your skin.
Check out all the Hanyul products you can find at the store here.
Calling all the K-beauty loving men out there! We finally have a Korean brand catering exclusively to you in Singapore.
Bro&t!ps makes it easy for men to take care of their skin with products such as the All-In-One line, which combines the benefits of four skincare steps (toner, lotion, essence, and eye cream) in one, perfect for those who can’t be bothered or don’t have time to go through an elaborate ten-step routine.
See all the Bro&t!ps product offerings here.
5. EASY PEASY
Just like its name suggests, EASY PEASY is the ultimate solution for on-the-go application of makeup and skincare. All their products come in portable sticks, such as the Oil Fantastick, for easy and convenient re-application throughout the day.
Their products are also great for travelling as you won’t have to worry about exceeding TSA limits or liquid spilling everywhere!
See all Easy Peasy products available here.
Rarekind is a colour cosmetics brand for the strong, stylish girl who wants to stand out from the crowd with her makeup look. Their products, ranging from face palettes to lip tints, have a distinct bold, colourful vibes that will definitely appeal to the younger users!
Guardian x Olive Young
The new collaboration between Guardian and Olive Young will see four of Olive Young’s own brands – BOTANIC Heal boH, BringGreen, RoundAround, and WAKEMAKE – stocked permanently at Guardian’s physical and online stores.
7. BOTANIC HEAL boH
Botanic Heal boH combines plant derived patent ingredients and derma solution to effectively resolve your skin concerns. Their products come in four different ranges: soothening and hydrating Derma Intensive Panthenol, anti-ageing Probioderm, firming and brightening Derma Shot Vitamin, and purifying Derma Water Ceramide.
See their full range of products here.
8. Bring Green
Bring Green is a natural skincare line that uses plant-based formulas with powerful ingredients such as carrots or artemisia (mugwort) to deliver optimal nutrients to your skin.
The Artemisia range is great for calming sensitive skin, while the carrot range is formulated to target dull, uneven skin tone with its brightening effect.
See the list of Bring Green products available at Guardian here.
9. Round A’round
Round A’round is a “life beauty” brand featuring skincare, home fragrances and perfumes.
Their range of Life Fragrances includes Skin Scent (a blend of cashmere wood, orris, heliotrope, and musk) White Magnolia (magnolia, rose, osmanthus, grapefruit), Flower Festival (blackcurrant, violet, jasmine, cashmere), and Transparent (mint, bergamot, white tea, cedarwood). These can be sprayed both on your body, hair, fabric as well as the surroundings.
Check out the full range of Round A’round products at Guardian here.
WAKEMAKE makeup products are known for their vibrant colours and long lasting effect. Their offerings range from various lipstick and lip tint formulas to eyeshadows and eyeliners.
You will definitely love their long-wearing Any Proof Eyeliner that comes with a remover pen that helps you erase any mistake without affecting the makeup underneath.
See what other WAKEMAKE products are available here.