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A brand as established and luxurious as La Mer needs an iconic brand ambassador, and who better to fill the role than the legendary artist Jay Chou?

La Mer has unveiled the wildly popular Mandopop singer as the latest face of the brand, and we can’t wait to see what’s in store.

Read on for more details on this iconic partnership!

La Mer’s History

With over 50 years of experience in the skincare industry, La Mer is fuelled by scientific innovation, for cutting-edge products that’ll pamper your skin and deliver visible results.

The brand’s star ingredient is their patented Miracle Broth, which channels the power of the sea through ingredients like sustainably harvested giant sea kelp, along with vitamins and minerals to enrich your skin.

The unique formula undergoes three to four months of fermentation and exposure to light and sound waves, in order to create the perfect products for La Mer.

So, as one of the most coveted skincare brands in the world, it’s no surprise that La Mer is harnessing the star power of one of Asia’s most influential artists today!

Partnership With Jay Chou

Known as the “King of Mandopop,” Jay Chou is La Mer’s very first male ambassador, marking a new milestone for the brand.

With his ability to continuously reinvent his image, and capture the hearts of millions of fans with his youthful energy, Jay Chou definitely reflects La Mer’s continued dedication to skincare innovation for all!

Jay Chou has revealed that La Mer’s brand philosophy resonates with his personal beliefs. “I believe that youth is not fleeting; it’s timeless,” he shared. “With La Mer, the youthful energy of skin can be recharged.”

In his first campaign for La Mer, Jay Chou showcases La Mer’s bestselling Treatment Lotion, which delivers all-day hydration with the brand’s Miracle Broth.

The watery lotion penetrates the skin and delivers a soothing effect as a first step after cleansing.

It rejuvenates the skin by fuelling cell renewal, for radiant and youthful skin that glows from within!