Fun and customisable makeup palettes were what Jouer Cosmetics was loved for when it was first established in 2008, but its thoughtful beauty formulas are what tons of people around the world fawn over today.

From subtle washes of colour to creamy, pigmented shades, the brand’s beauty recipes are created not just to look good but also to feel great on the skin.

Ahead, we share everything you need to know about Jouer Cosmetics, including where to buy them in Singapore as well as its bestsellers.

The playful beginnings of Jouer Cosmetics

“To play” – that’s what Jouer means in French. And, while Jouer Cosmetics is now best known for its decadent formulas, the brand was first created with unique packaging in mind – packaging that would let you take your beauty must-haves with you on the go.

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Photo source: Jouer Cosmetics

It’s no wonder that the brand has its name “Jouer”, because its playful click-and-snap cosmetic packaging was what drew consumers to it.

Jouer Cosmetics started off selling beauty products in compacts that would allow you to connect your favourite ones like Lego bricks; you can snap your go-to lipstick together with your everyday eyeshadow and blush shades, so your makeup palette was created completely by you.

The shift in focus from packaging to great formulas

Founder Christina Zilber became obsessed with the quality of Jouer’s formulas and colours more than packaging, which was her starting vision.

Today, Jouer Cosmetics products are created with high-quality ingredients, and a lot of thought goes into their making. Zilber mentioned in an interview, “I worked on liquid lipsticks for like, I wanna say three years,” as she detailed how long she takes to test her products.

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Photo source: Jouer Cosmetics

Yes, you might still be able to find the Lego-style Jouer palettes on online retailers such as Amazon but, now, with the brand’s new sleek and minimalistic designs, you wouldn’t just be falling in love with the gorgeous packaging.

You’ll also be completely swept away by the Jouer Cosmetics’ lavish formulas.

Clean, vegan-friendly, and gluten-free makeup

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Photo source: Jouer Cosmetics

Jouer Cosmetics doesn’t just toss the term “clean beauty” around without being accountable for it too. They list on their website how exactly they define clean formulas, so you can check the list to clarify what is left out of your products.

What does the brand leave out? Talc, parabens, mineral oil, gluten, sulfates, phthalates, TEA, synthetic fragrances over 1%, formaldehyde, coal tar, hydroquinone, triclosan, triclocarban, aluminium salt, carbon black, lead, and animal fat.

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Vegan-friendly Blush & Bloom Cheek + Lip Duo. Photo source: Jouer Cosmetics

Besides their definition of clean formulas, vegan-friendly and gluten-free products are also part and parcel of Jouer.

The brand offers a generous selection of products from each category, such as its Crème Eyeshadow Crayon that’s gluten-free, and Blush & Bloom Cheek + Lip Duo that’s tagged vegan-friendly.

Where to buy Jouer Cosmetics in Singapore

If you’ve tried searching for Jouer Cosmetics in-stores or over counters, you would know that you can’t find the brand’s products on our island. Fortunately, there are many places where you can shop online to get your hands on this makeup brand in Singapore!

Jouer Cosmetics

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Photo source: Jouer Cosmetics

Certainly, you’ll be most spoilt for choice when shopping for Jouer Cosmetics products when you do it on its online store. Since the brand sections its store to feature its gluten-free and vegan-friendly products, you’ll also be able to easily locate the items you prefer as you navigate the store.

The brand offers USPS international shipping to Singapore, with a shipping fee of US$20 (approximately S$27.34) for orders under US$75 (approximately S$102.53). For orders over that amount, you’ll be able to enjoy international shipping for free.

Shop Jouer Cosmetics on their website.

Beauty Bay

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Photo source: Jouer Cosmetics

Speaking of a generous selection, Beauty Bay doesn’t fall short much in terms of the number of Jouer Cosmetics makeup it has in its store.

With a total of 162 products, you can find everything from the brand’s popular Essential High Coverage Liquid Concealer (S$27.50) to Blush Bouquet Dual Blush Palette (S$45.25) with ease.

You’ll also be able to shop with prices listed in SGD and get Tracked Shipping to Singapore for S$15.95.

Shop Jouer Cosmetics on Beauty Bay.

Beautylish

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Best of Nudes set. Photo source: Jouer Cosmetics

An online retailer that carries renowned beauty brands like Charlotte Tilbury, Givenchy, and Allies of Skin, Beautylish is another online store where you can go shopping for almost all of Jouer Cosmetics’ beauty products.

Besides single eyeshadow palettes and lipsticks, you can also find some Jouer Cosmetics sets on Beautylish, like the Best of Nudes Deluxe Lip Creme and Gloss Set (approximately S$39.65), Essential Lip Enhancer Sweet Deluxe Trio (approximately S$32.81), and Honey Kiss Lip Shimmer Kit (approximately S$51.96).

You will be browsing with prices listed in USD, and have to pay a flat rate of US$15 (approximately S$20.51) for shipping to Singapore. Orders that are US$100 (approximately S$136.72) and up will enjoy free shipping!

Shop Jouer Cosmetics on Beautylish.

Cult Beauty

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Cult Beauty is a UK-based online retailer that carries big beauty brands like Drunk Elephant, Hourglass, and Huda Beauty. Jouer Cosmetics products can also be found on this online store, but in a more limited range of 25 products.

Toggle the settings on the top right to set the region and currency you want to browse in, to easily compare prices in SGD. Standard delivery is priced at £6.95 (approximately S$10.28), and you enjoy free shipping on orders over £40 (approximately S$59.17).

Shop Jouer Cosmetics on Cult Beauty.

Top beauty picks from Jouer Cosmetics

Jouer Cosmetics Essential High Coverage Crème Foundation

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A fan-favourite, the Jouer Cosmetics Essential High Coverage Crème Foundation gives extremely high coverage for the skin without being thick or cakey.

The key to applying this foundation for a beautiful, natural finish is to first prime your face, then buff the foundation onto your skin using a brush. One pump of the foundation is more than enough to flawlessly even out your complexion – that’s how high coverage it is!

Of the recommended stores, Beauty Bay offers the best price at S$49.50. Beauty Bay’s tracked shipping is priced at S$8. This is accurate at the time of writing. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics, Beauty Bay, and Cult Beauty.

Jouer Cosmetics Essential High Coverage Liquid Concealer

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Made with hero ingredients like vitamin E and hyaluronic acid, the Jouer Cosmetics Essential High Coverage Liquid Concealer doesn’t just hide blemishes, it also feels good on the skin. It also comes in 25 different shades, so that you can find the perfect one to match your skin.

Reviewers love how lightweight this product is, despite the high coverage that it gives.

Of the recommended stores, Beauty Bay offers the best price for the Essential High Coverage Liquid Concealer in Wheat, at a discounted S$16.65 instead of S$27.50. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics, Beauty Bay, Beautylish, and Cult Beauty.

Jouer Cosmetics Powder Highlighter

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Flaunt an elegant shimmer on your cheekbones with the Jouer Cosmetics Powder Highlighter.

Creamy, highly pigmented, and finely milled, this luminescent highlighter is infused with ultra-fine pearls for superior illumination. Just one sweep over your skin with the highlighter and you’ll already notice a glorious glow.

Plus, you get to choose from shades ranging from Ice (a shimmery silver with gold reflect) to Topaz (a shimmery peachy gold)!

Of the recommended stores, Beauty Bay offers the best price at S$27.75. Beauty Bay’s tracked shipping is priced at S$8. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics, Beauty Bay, Beautylish, and Cult Beauty.

Jouer Cosmetics Blush & Bloom Cheek + Lip Duo

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Whether you want to wear a rosy monochromatic look, a high flush on your cheekbones, or a splash of pink on your pout, the Jouer Cosmetics Blush & Bloom Cheek + Lip Duo will let you do so gorgeously.

It has a super creamy formula that melts effortlessly into the skin for a velvety-matte finish, and is dual-ended so that you can enjoy two colours in one go. Made with jojoba seed oil, rosehip oil, and shea butter, your cheeks and lips will stay hydrated all day too.

Of the recommended stores, Beauty Bay offers the best price at a discounted S$29.55 instead of S$42.25. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics, Beauty Bay, and Beautylish.

Jouer Cosmetics Long-Wear Lip Crème Liquid Lipstick in Matte

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Liquid lipsticks can be super drying, but the reviews on the Jouer Cosmetics Long-Wear Lip Crème Liquid Lipstick give praise to how it doesn’t dry out the lips!

If you’re searching for a liquid lipstick that glides comfortably onto your pout, stays on throughout the day, and keeps your lips moisturised, then you’ve got to try this one for yourself. And hey, if you adore a little shimmer, Jouer’s got you covered with their Long-Wear Lip Crème Liquid Lipstick in Metallic.

Of the recommended stores, Jouer Cosmetics offers the best price at US$19 (approximately S$27.01) and free shipping with orders over US$100. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics.

Jouer Cosmetics Long-Wear Lip Topper

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Speaking of shimmers, we have to introduce Jouer Cosmetics’ Long-Wear Lip Topper that’s a glowing formula designed to transform any lip look with a touch of shine. You can glide it over your lip liner or lipsticks for a teasing glitter finish, or wear it on its own for a bare but breathtaking style.

The Long-Wear Lip Topper comes in Skinny Dip, a metallic shimmery golden nude, and Rose Gold, a metallic shimmery rose gold.

Of the recommended stores, Jouer Cosmetics and Beautylish offer the best price at US$20 (approx. S$27.34). The shipping fee is US$20 (approximately S$27.34) for Jouer Cosmetics and US$15 (approximately S$20.51) for Beautylish. This is accurate at the time of writing.

Jouer Cosmetics Essential Lip Enhancer

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Your lips will feel oh-so-comfortable with the Jouer Cosmetics Essential Lip Enhancer!

Created to nourish and condition the lips, the Essential Lip Enhancer transforms dry, chapped lips into a smooth, supple pout. It’s formulated with moisturising jojoba seed oil, a Maxi-Lip formula that plumps, and shea butter that protects the lips.

Don’t just take it from us – listen to the many reviewers that have seen their lips become baby-smooth and look plumper because of this product. BRB, we’re adding more of this to our cart!

Of the recommended stores, Beauty Bay offers the best price at S$19.25. Beauty Bay’s tracked shipping is priced at S$15.95, whereas Feelunique’s shipping is priced at S$14.74. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics, Beautylish, and Cult Beauty.

Jouer Cosmetics Soft Focus Hydrate + Set Powder

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The Jouer Cosmetics Soft Focus Hydrate + Set Powder is the cherry on top of your finished makeup look.

It gives a soft-focus, airbrushed effect to the skin; rather than totally mattify, the powder lends a natural, demi-matte finish. Formulated with hyaluronic acid and vitamin E, this award-winning setting powder also keeps skin soft as well as hydrated!

Of the recommended stores, Beauty Bay offers the best price at a discounted S$25.50 instead of S$36.50. This is accurate at the time of writing.

This product is also available on Jouer Cosmetics, Beauty Bay, and Beautylish.