10 Korean Celebrity-Endorsed Products That Actually Live Up to the Hype

Ever wondered how Korean celebrities achieve their signature radiant glow? From K-pop idols to renowned actors, many of these stars attribute their flawless appearance to beauty products that they not only use in their daily routines but also proudly endorse.

These collaborations often feature high-performance formulas and innovative ingredients specifically designed to cater to the unique needs of different skin types and beauty concerns. Praises are sung in reviews of the products, proving that these endorsements aren’t for nought.

Ahead, we’ve compiled a premier selection backed by the industry’s most influential figures. Each one has been carefully chosen for its quality and effectiveness, making them all worthy candidates for the next addition to your beauty collection.

Jang Won-young for INNISFREE Retinol Green Tea PDRN Skin Booster Ampoule

At the core of beauty is healthy skin, and glowing “glass skin” has been all the rage in recent years. However, achieving this youthful, hydrated look goes beyond winning the genetic lottery—it hinges on effective skincare.

The INNISFREE Retinol Green Tea PDRN Skin Booster Ampoule, endorsed by beloved K-pop idol Jang Won-young, is a powerful option. This formula combines the soothing properties of Jeju green tea with the skin-renewing benefits of retinol and PDRN, known for its ability to repair and strengthen the skin barrier.

Suitable for sensitive skin, the hydrating green tea helps counteract the dryness associated with retinol, while PDRN enhances skin regeneration and elasticity. Whether you’re new to retinol or experienced with it, this ampoule promotes refined texture and a radiant glow.

Though the product name runs long, the list of benefits it gives runs longer. If you admire Won-young’s luminous skin, this might be your next must-have for achieving that dewy, K-pop idol-worthy complexion.

INNISFREE Retinol Green Tea PDRN Skin Booster Ampoule retails for S$53 (25ml) and is available on INNISFREE.

Hyun-jin for Givenchy Beauty Prisme Libre Loose Powder

Givenchy Beauty has announced that idol Hyun-jin from STRAY KIDS is their newest brand ambassador. Known for his clean and graceful visuals, fans were thrilled to see the release of his promotional images for Givenchy Beauty.

Many netizens felt that the collaboration was a perfect match, with one fan commenting,

Every luxury brand wants him as their face. Givenchy is lucky to have him 😉✨️

He was featured with the Prisme Libre Loose Powder, a reigning cult classic that many know and love. Following its reformulation last year, the product was the topic of discussion on social media for its new, luminous matte finish.

Regardless of which version you own, makeup enthusiasts praise the powder for its effective skin-blurring effects and long-lasting wear.

In addition, the local tropical climate has made setting makeup a crucial step in a beauty routine. Prisme Libre Powder’s light, finely milled texture sets makeup beautifully without settling into fine lines or emphasising pores.

Givenchy Beauty Prisme Libre Loose Powder retails for S$103 (10g) and is available on Sephora.

Song Hye-kyo for Guerlain ABEILLE ROYALE Youth Watery Oil Serum

Popular in anti-ageing skincare, GUERLAIN’s Abeille Royale Youth Watery Oil Serum is endorsed by revered actress Song Hye-kyo. As Guerlain’s global brand ambassador, she perfectly embodies the qualities of the Abeille Royale line, showcasing its promise of youthful radiance with her timeless beauty.

Featuring the unique Dynamic BlackBee Repair technology, it incorporates special honey and royal jelly to enhance skin elasticity, reduce fine lines, and provide deep hydration without greasiness.

The lightweight, oil-infused formula absorbs quickly, offering the nourishing benefits of oil while feeling refreshing.

Reviewers rave about the serum’s lightweight consistency, which performs better than most oil-based products. It leaves users with a youthful, radiant glow instead of feeling greasy. Some saw brightening effects and reduced wrinkles and fine lines after a few weeks of usage.

Guerlain ABEILLE ROYALE Youth Watery Oil Serum retails for S$184.08 and is available on Watsons.

An Yu-jin for CLIO New Harry Potter Collaboration

Ready to be charmed? This March, CLIO launched a fantastic new collection inspired by the enchanting world of Harry Potter, modelled by CLIO ambassador Yu-jin of IVE.

Reimagining classic fan favourites like their Kill Cover Foundwear Cushion and Crystal Glam Tints, this collection has cast a spell on fans of the magical series and idol and features:

• Lumos Kill Cover Foundwear Cushion The Original (3 shades)
• Pro Eye Palette Air (3 variations)
• Crystal Glam Tint (4 shades)

Each product comes with unique designs themed after the Harry Potter universe, such as playful icons like Platform 9¾ or Harry’s round glasses pressed into the eyeshadows.

The cushion foundation is fashioned with a luxurious reflective blue finish and the Hogwarts school crest on the inner cover, invoking mystery associated with the Lumos spell.

To round off this enchanting collection, CLIO offers four vibrant lip tints, each beautifully accompanied by a themed keychain, giving fans a delightful keepsake to show off their love for the series. Although modern technology has yet to reach flying on broomsticks, this collaboration sprinkles a touch of magic into our usual routines.

CLIO New Harry Potter Collaboration is available on Club Clio’s Shopee store.

Giselle for SENKA Perfect Whip Beauty Foam Facial Cleanser

When Giselle of AESPA was announced as the global ambassador for SENKA, fans celebrated the news. The dazzling idol had previously been spotted using the product in video vlogs, making the collaboration feel like a perfect match.

SENKA’s world-famous Japanese cleanser is a staple in many skincare enthusiasts’ routines, known for its gentle and hydrating formula that effectively removes impurities. With each wash, the fine, durable Super Micro Beauty Foam cleanses the skin while leaving it more hydrated.

Many netizens were thrilled to see their favourite cleanser endorsed by an idol they admire. One fan enthusiastically commented,

My favourite face wash, so I’m happy to see her as ambassador!

In addition to their signature beloved cleanser, SENKA offers seven other variants, all crafted with the same deep-cleansing formula. Skincare lovers can choose from options such as Acne Care, Collagen In, and VitC Poreless Glow, among others.

SENKA Perfect Whip Beauty Foam Facial Cleanser (Suitable for All Skin Type + For Clear & Moisturised Bare Skin) retails for S$7.12 (120g) and is available on Watsons.

Park Sung-hoon for HINCE True Dimension Balm

This stick balm by Hince is an excellent choice for creating natural beauty looks. It offers a vibrant, glow-from-within effect that effortlessly enhances your complexion. It can also be layered on for a “wet look” finish that catches the light beautifully.

Endorsed by popstar Sung-hoon of ENHYPEN, this balm has swiftly gained popularity among makeup enthusiasts thanks to its innovative design and stunning results.

With numerous awards from platforms such as Hwahae, Glowpick, and Olive Young, this highlight is a must-have for anyone seeking to achieve an effortless glow.

Perfect for on-the-go applications, the balm is designed with three radiant highlighter shades and four complementary blush shades, allowing users to achieve a variety of versatile looks.

HINCE True Dimension Balm retails for S$25.80 (10g) and is available on Cocomo’s Shopee store.

Jennie Kim for HERA Sensual Powder Matte Liquid

Hera stands at the pinnacle of the high-end K-beauty landscape, renowned for its luxurious and innovative skincare and makeup offerings. Their latest addition to the collection, the Sensual Powder Matte Liquid Lip Tint, exemplifies the brand’s commitment to quality and style.

Proudly endorsed by Jennie Kim, the iconic K-pop star from Blackpink, fans were excited to see a sensual and enigmatic side to the long-standing Hera muse with the launch of a new product. Available in a breathtaking selection of 10 captivating shades, each is designed to evoke a sense of allure and sophistication.

The formula provides a feather-light feel on the lips while delivering a vibrant colour. One of its key features is the soft-blurring effect it creates, helping to smooth the appearance of lips for a flawless finish. This versatile product can also be applied to the eyes and cheeks for a cohesive and polished look.

Whether you’re aiming to achieve a soft, romantic vibe or a striking, bold statement, the tint’s adaptive formula can help you embody Jennie Kim’s enigmatic “It-girl” aura, making it an essential addition to any beauty lover’s collection.

Hera Sensual Powder Matte Liquid retails for S$46.88 (5g) and is available on Amore Mall. 

Mark Lee and Winter for espoir Be Glow Volume Cushion (Flash Glow Set)

If looks could kill, Espoir may need to add a warning to this product. It’s no surprise that the fifth generation of the Be Glow cushion foundation from Espoir is creating a buzz among consumers and idols alike for the blinding, bright glow this gives your skin.

With the support of globally recognised figures from a prominent entertainment agency, Mark Lee of NCT and Winter of Aespa have captivated the internet with their radiant, flawless complexions.

The Be Glow Flash Glow edition set includes:

• Be Glow Volume Cushion (13g) in a unique Flash Glow pink case
• Be Glow Volume Cushion refill (13g)
• Be Glow Stick Radiance Handy Highlighter
• Beaded keyring accessory

This cushion foundation is infused with whitening ingredients such as the patented MELASOLV from AMOREPACIFIC and glutathione, promising to brighten your skin with every application.

Reviewers liked the lightweight coverage of the cushion, which gives a my-skin-but-better appearance, along with its moisturising effects and glassy skin finish.

espoir Be Glow Volume Cushion Flash Glow Set retails for USD$40 or ~SGD$60 (13g) and is available on Olive Young.

Kim Jisoo for Dior Forever Cushion Compact

Few makeup products achieve the perfect balance between luxury and innovation, but the Dior Forever Cushion Compact does just that.

And who better to represent it than Jisoo of BLACKPINK, the brand’s long-time muse? Jisoo embodies the brand’s modern femininity, making her the ideal face for this K-beauty-meets-Parisian-chic creation.

Given Korea’s ongoing love for cushion foundations, it’s no surprise that Dior has embraced this format, infusing it with haute couture flair. The Dior Forever Cushion Compact offers long-wear, skin-enhancing coverage that combines flawless results with skincare benefits.

Enriched with wild pansy extract, it keeps the skin hydrated throughout the day while providing a matte yet luminous finish—making it perfect for both humid climates and everyday wear.

Its highly blendable, buildable formula ensures a natural, second-skin effect, ideal for both casual and red-carpet looks. The sleek packaging, embossed with the iconic Dior cannage pattern, adds a touch of sophistication to any makeup routine.

Dior Forever Cushion Matte Foundation Refill retails for S$77 and is available on Sephora.

Kim Min-gyu for UNOVE Deep Damage Treatment Ex

How do Korean celebrities rapidly change their hair colours while keeping their locks soft and luscious? Idol Min-gyu of Seventeen and actress Roh Yoon-seo have the answer.

The two stars are the faces of #1 Korean haircare brand UNOVE, renowned for its products which combine luxurious products with impressive results.

Healthy hair can suffer damage from various styling methods such as perming, dyeing, bleaching, curling, and straightening. Since hair is made up of 80% keratin, protein treatments are the most effective way to restore damaged hair.

UNOVE’s concentrated treatment is packed with an astonishing 30,000 ppm of keratin, which reduces roughness in hair cuticles and boosts hair protein levels by an incredible 3000%.

Reviewers of the product backed up these claims by the brand, citing noticeably softer hair after the first use. Some were grateful for the product reversing all the damage done to their hair, with one buyer stating,

I definitely noticed a difference after using this for a week, and my hair has never felt healthier and softer after using this.

As a bonus, UNOVE offers its haircare products in two delightful scents: Tender Bloom, a fresh, musky fragrance with notes of citrus and floral; and Warm Petals, a rich, warm scent with woody floral notes. Both fragrances will leave your hair smelling like a blooming spring garden.

UNOVE Deep Damage Treatment Ex retails for S$25.03 (320ml) and is available on UNOVE’s Shopee store.