There certainly has been no shortage of beauty collabs for us to indulge in – Estée Lauder recently teamed up with Disney for a nostalgic Mickey & Minnie collection while Hello Kitty has been a regular collaborator with countless beauty brands this year, including Shu Uemura.
K-beauty giant LANEIGE has hopped on the bandwagon too, joining forces with independent Paris fashion brand Maison Kitsuné to bring fans a limited-edition NEO Cushion that you will certainly find it hard to resist – just take a look at the collection and you’ll know exactly what we mean!
Under the theme of “Hey NEO! Let’s CHILLAX!”, the joint collaboration aims to capture the MZ generation’s (a Korean term referring to millennials and Generation Z, in case you’re wondering) lifestyle of managing to have some relaxing time of their own and seeking freedom despite their busy lives.
And what can you expect in the LANEIGE x Maison Kitsuné collaboration? There will be a Limited Edition NEO Cushion_Matte in just two shades – 21N and 23N – as well as three merch items prepared exclusively for this project.
The Limited Edition NEO Cushion_Matte features a new cream-coloured casing with a witty illustration of the “Chillax Fox”, one of Maison Kitsuné’s iconic logo, having a relaxing time – in tune with the theme of this collaboration.
For added fun, the Chillax Fox is positioned in three random locations of the design – how cute!
For those who are unfamiliar with the cushion compact, LANEIGE’s NEO Cushion_Matte is a hit amongst Asian makeup users because it allows for matte skin makeup to look just as natural as your own skin.
The lightweight formula also does not rub off easily and adheres to the skin for hours so that you can enjoy long-lasting makeup without worries.
Aesthetically, the cushion’s 360-degree borderless design and stylish packaging colours are not only innovative but also appealing to the modern customer’s taste, adding to its charm.
As for the exclusive merchandise, you can look forward to an eco tote bag, a pouch, and a Pop Socket for your phone.
Nobody asked, but we have our eyes on the simple yet adorable green-rimmed pouch that’s roomy enough to fit the cushion compact and other essentials.
Do take note that the merch items are not sold separately, so you’d have to purchase the Limited Edition NEO Cushion_Matte in order to get your hands on them.
Take a peek at the full price list of the LANEIGE x Maison Kitsuné collection below:
- NEO Cushion + Eco bag: S$99
- NEO Cushion + Pouch: S$82 (only available online)
- NEO Cushion + Phone Pop Socket: S$78 (only available online)
The LANEIGE x Maison Kitsuné collection is available exclusively at LANEIGE’s official e-store on Lazada beginning 12 October 2021. The collection will then be available at all LANEIGE counters and standalone stores across Singapore from 15 October onwards.
