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Samsung first debuted its new signature colour of the year called Phantom Violet back in January, and now, the tech powerhouse has joined forces with K-beauty giant Laneige for an unexpected collaboration featuring its wireless Galaxy Buds Pro earphones and Laneige’s NEO Cushion.

Earlier in May, we shared with you that this partnership was announced via popular Korean beauty platform Powder Room, and it brings to life a special limited-edition set that consists of the tech accessory and cushion compact both dressed in Samsung’s gorgeous lilac purple shade.

Both products share a similar rounded square packaging which may get you doing a double-take and wondering if you’re holding a pair of wireless earbuds or a cushion foundation compact in your hand.

samsung x laneige group

Back in May, what we know from user posts on Powder Room is that the collaborative package is set for a wider release next Wednesday (12 May) via the official websites of Samsung and Amorepacific Korea (the parent company of Laneige) in limited quantities.


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Now, here’s the good news: the ultra-chic NEO Cushion – Phantom Violet has finally landed in the Lion City! The limited-edition cushion foundation retails for S$70 and is now available at the official Laneige e-store, Shopee, and Lazada.

However, do take note that the NEO Cushion – Phantom Violet only comes in Matte finish in shade 21N and the cushion foundation refill is not included.

So if that’s your shade and preferred type of finish, hit the shopping links now to get your hands on one before it runs out!