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First, they gave us glass skin (which you can purportedly covet by slugging), and then came cream skin. This year, the Koreans are reportedly flaunting – wait for it – “milk skin”. We almost couldn’t keep up!


If you’re feeling a little bamboozled just by the first sentence, allow us to explain the difference: glass skin begets you a glow that is almost blinding and is supposedly the result of an elaborate 10-step Korean skincare routine (something time-starved individuals like us would find hard to follow).

Meanwhile, cream skin is a supple and moisturiser mien that you can achieve easily with a good pair of lotion and moisturiser. This type of skin feels soft and looks dewy, but doesn’t “blind” you like how glass skin does.


The latest craze, on the other hand, is using makeup to focus on your natural skin texture and make it look more translucent, giving it an almost soft-focus effect in real life.

Concealing is kept to a bare minimum with this trend, and special attention is paid to the T-zone area to give it the soft-focus effect. The cheeks appear soft and plump with minimal blush to tie up the delicate look.


To attain the milk-like effect, here are the top nine makeup foundations and tinted moisturisers you can try. Bonus: They all come with a host of skincare benefits, so you can take care of your skin while wearing makeup!

Foundations and tinted moisturisers that help you achieve milk skin

It Cosmetics Your Skin But Better Foundation + Skincare


Makeup enthusiasts are probably no strangers to the brand, which offers a ton of skin-loving makeup formulas.

Recently, It Cosmetics has launched a skincare-infused foundation that instantly perfects the skin and minimise the look of pores and imperfections while delivering lasting hydration and wear with a natural radiant finish.

Suitable for all skin types, the medium-to-high coverage formula contains a skin-improving cocktail of hyaluronic acid, aloe vera, vitamins, and sulfonic acid (a more layman term for hydroxyethylpiperazine ethane sulfonic acid, or HEPES) that’s said to work hard behind the scenes as you wear it, even promising to give you better bare skin in two weeks!

It Cosmetics Your Skin But Better Foundation + Skincare retails for S$62 at Sephora and online at sephora.sg.

Innisfree Simple Label Tinted Moisturizer


Innisfree has several iconic skincare and makeup offerings that are popular among beauty lovers, but recently, it’s making news for its all-new fully vegan makeup line dubbed “Simple Label.”

The collection is all about achieving the effortless natural look and part of the range includes the dermatologically-tested, hypoallergenic Innisfree Simple Label Tinted Moisturizer, which comes in four buildable shades.

Developed without any nasties such as parabens and artificial fragrance, the multi-use product marries skincare with SPF30+ and a lightweight foundation to keep the skin looking smooth and radiant.

Innisfree Simple Label Tinted Moisturizer retails for S$27 at all Innisfree stores island-wide.

Sulwhasoo Perfecting Foundation SPF17/PA+


Featuring a combination of Sulwhasoo’s nourishing JAUM Activator complex and the latest breathable makeup technology, this brand new high-coverage foundation glides onto the mien like second skin while concealing any imperfections flawlessly.

Sulwhasoo Perfecting Foundation SPF17/PA+ retails for S$88 at all Sulwhasoo boutiques and online.

Clinique Even Better Refresh Hydrating and Repairing Makeup


Pores and blemishes look virtually soft-focused with this 24-hour hydrating foundation that offers full coverage in a natural finish while smoothing and plumping skin. Comes in 11 shades.

Clinique Even Better Refresh Hydrating and Repairing Makeup retails for S$60 at all Clinique counters and Sephora, as well as online at sephora.sg.

Guerlain L’Essentiel Natural Glow Foundation SPF20


This beautiful bottle of foundation is a popular favourite amongst makeup lovers not only because of its long-lasting 16-hour wear, but also for its formula that contains 97% naturally-derived ingredients to hydrate, balance, and protect the skin from pollutants.

The light-to-medium liquid foundation has a comfortable texture that blends seamlessly without suffocating the skin, leaving your complexion luminous and fresh with an even tone and reduced appearance of imperfections. Available in a total of 21 shades.

Guerlain L’Essentiel Natural Glow Foundation SPF20 retails for S$94 at all Guerlain counters and Sephora, as well as online at sephora.sg.

Estée Lauder Futurist Aqua Brilliance Makeup SPF20/PA+++


For a moisturising foundation that’s long-lasting and offers good coverage, look no further than this formula that’s known for providing a surge of fresh radiance for dry skin.

Made with Estée Lauder’s exclusive Sustainable Moisture Complex and a Revival Plant Extract, it illuminate the natural beauty of your skin so that it looks brighter, dewier, and plumper. While the formula is ultra lightweight and has a barely-there feel, it gives you just enough coverage to nicely camouflage the appearance of fine lines and imperfections.

A thin layer is more than enough to conceal most blemishes, but slight layering may be needed if you have more serious ones or dark circles to cover up.

Estée Lauder Futurist Aqua Brilliance Makeup SPF20/PA+++ retails between S$57 and S$83 at all Estee Lauder boutiques, TANGS, Sephora ION as well as Selfridges.

Giorgio Armani Designer Lift Smoothing Firming Foundation SPF20/PA+++


With a soft satin lustre that brightens and slightly contours the face, this silky formula is powered by the unique Micro-fil technology that drapes the skin with an ultra-fine micro-lifting matrix that uses a high concentration of exclusive emollients and velvet filters to immediately lift, soften, and firm.

Drier, more mature skin will definitely appreciate this more as it’s a tad more hydrated than Giorgio Armani’s other liquid foundation offerings. You can also count on it to correct the dullness and sallowness of your skin tone too.

Giorgio Armani Designer Lift Smoothing Firming Foundation SPF20/PA+++ retails between S$75 and S$97.95 on Selfridges and Cosmetics Now.

Shu Uemura Unlimited Breathable Lasting Fluid Foundation


A favourite among makeup artists, this weightless liquid foundation features a breathable formula that needs only a thin layer for even coverage and comfort, even in humid weather and under your protective mask. Leaving a semi-matte finish, it utilises a unique stretchable polymer that holds the foundation pigments in place and also has sponge-like powders to absorb sebum throughout the day.

Available in 24 shades that’s tailor-made for Asian skin, it’s best paired with the Shu Uemura Petal 55 Foundation Brush (S$80), which is handcrafted meticulously by Japanese artisans to deliver streak-free results with 189,000 soft bristles.

Shu Uemura Unlimited Breathable Lasting Fluid Foundation retails for S$74 at all Shu Uemura counters and online at sephora.sg.

Gucci Beauty Natural Finish Fluid Foundation


Another high-end foundation to consider is this lightweight foundation from Gucci Beauty. Its buildable and long-wearing formula allows you to control your coverage results, which means you can go for a barely-there finish or opt for fuller coverage that still doesn’t feel heavy on the skin.

Whichever finish you choose, you can rest assured that you’ll only be getting a natural-looking soft-focus filter on your skin with this product.

Gucci Beauty Natural Finish Fluid Foundation retails for S$100 at all Gucci Beauty counters and online at sephora.sg.