When it comes to fragrances, floral scents have always captured the majority of women’s hearts. According to the Daily Vanity Consumer Behaviour Report 2019, 70% of beauty consumers in Singapore prefer floral scents in their perfumes. It is hardly surprising, considering that crowd-favourites from major perfume houses usually come with floral notes.
However, did you know that the flowers used in perfumes from brands such as Christian Dior, Hermès, and Guerlain all come from just one city in France?
Grasse is commonly referred to as the fragrance capital of France: a lot of the raw materials used in iconic fragrances are grown in flower farms nourished by Grasse’s Mediterranean climate and its abundance of water. Of all the flowers that bloom in Grasse, one particular flower stands out for its one-of-a-kind scent and exclusivity to the city: the Rose de Mai.
Rose de Mai: the rare rose loved by perfume houses
Rose de Mai, also known as May Rose, is a hybrid rose that is harvested in May each year in Grasse, France. It is well-loved for its singular yet profound fragrance—clear and sweet, with light notes of honey.
Despite its immense popularity in fragrances, the Rose de Mai only blooms once a year for a maximum of three weeks, and only one drop of essential oil can be extracted from about 300 flowers. Due to its complex molecular structure, this sweet and mellow scent can only be extracted and not recreated synthetically, hence enhancing its rare value as a non-reproducible aroma.
This rare rose’s feminine and sensuous scent has captivated people for decades – the iconic Chanel No. 5 remains one of the most famous fragrances to date thanks to its key ingredient: Rose de Mai. The flower certainly met Gabrielle Chanel’s expectations of “a woman’s fragrance that smells like a woman”, which is why it continues to enchant generations of women.
Other notable perfumes that center around the Rose de Mai include Dior’s Miss Cherie, Yves Saint Laurent’s Paris Eau De Toilette Spray, Giorgio Armani’s Si Eau de Parfum Spray, as well as L’Occitane’s Rose Nuit de Mai.
Diane Bonheur: the artisanal shampoo crafted from nature
In order to create a sensorial experience that women will love, famous haircare brand Moist Diane has partnered with a long-established fragrance manufacturer to craft the loveliest scents with the Rose de Mai and Neroli from the Bitter Orange tree. The result is Diane Bonheur – a haircare range that uses the best ingredients for the most luxurious self-care products any woman could possibly get her hands on.
When it comes to shampoo, the more natural the ingredients, the better. Several synthetic chemicals have been scientifically proven to be harmful to both your hair and body: sulphates, a common cleansing ingredient in shampoos, can damage your hair by making it brittle and frizzy.
Hence, shampoos from Diane Bonheur have been specially formulated with 100% plant-derived cleansing ingredients. You will find it free from silicones, sulphates, parabens, artificial colourants, mineral oils, and animal-derived ingredients, yet it foams up nicely and produces a luxurious lather! Being free from harsh chemicals also means that the shampoos are gentle enough for people with sensitive scalp to use.
In addition, Diane Bonheur is made with only single origin organic oils, meaning that you can trace the oils used in the haircare products to the small farmlands they were sourced from. Hence, single origin oils are remarkably different from mass-produced oils in terms of the quality, as the former is pure, undiluted by carrier oils and not enhanced.
Diane Bonheur sources the best single origin oils from all over the globe to locate certain regions that specialise in the production of a particular oil. Using these single origin oils in Diane Bonheur not only supports the livelihood of these farmers, but also celebrates their farming practices that have been honed to perfection over a few generations.
Each raw ingredient used in the making of Diane Bonheur is then carefully selected and extracted with care via an extract technique known as ‘cold-pressing’. Unlike commercially produced oils, Diane Bonheur’s cold-pressed oils are extracted over a long process without using heat or oxygen – this ensures that nutrients in the oil are not lost and the quality is not compromised.
The result of taking all ingredients from certified organic and sustainable sources and treating them using careful processes? High-quality craft shampoos for the woman who loves herself and the environment.
Besides helping you to relax with the exceptional fragrance of Rose de Mai, the Grasse Rose shampoo & treatment are formulated to revitalise coarse hair caused by lack of moisture, damage from perming and colouring, and unwanted wavy textures.
The single origin oils in these haircare products work together to repair the hair from deep within so that you are left with soft and nourished hair after every wash.
Diane Bonheur Grasse Rose Shampoo & Treatment retail at SGD22.90 each.
Besides the Grasse Rose, Diane Bonheur also has a range formulated with the fragrance of Orange Flower (also known as Neroli), which is essentially the fragrant flower from the Bitter Orange tree. It has been popular in bridal bouquets and head wreaths for weddings.
The Orange Flower shampoo and treatment helps to minimise frizziness caused by dryness – this leads to naturally glossy hair that you can run your fingers through smoothly. You will definitely love the uplifting scent that lingers on your hair long after the wash.
Diane Bonheur Orange Flower Shampoo & Treatment retail at SGD22.90 each.
Experience the luxurious fragrance of Diane Bonheur
We know you would love to fly to Grasse now to soak in the sweet and enthralling scent of Rose de Mai. Not all of us have the luxury to do so, but that’s okay, because you can now experience the exceptional Grasse Rose fragrance for yourself right here in Singapore!
This September, you are invited to visit “The Origins of Diane Bonheur” Experiential Pop-ups. Revel in the beauty of the fragrances from Grasse, France and discover the rich history of exotic oils from around the world used in Diane Bonheur.
That’s not all – you will also be able to redeem free samples of Diane Bonheur Grasse Rose shampoo and treatment so that you can get a taste of the luxurious sensorial experience before committing to the full bottle!
As the brand believes in preserving the happy connection between Mother Nature and consumers, you are welcome to donate your (clean!) reusable and recyclable bags to BYO Singapore. Each bottle of Diane Bonheur will be sold at an exclusive promotional price of SGD21.90 (U.P. SGD22.90) at the pop-ups, but you can get a further discount of SGD2 if you bring your own shopping bag to keep your purchases instead of using the brand’s paper bags!
“The Origins of Diane Bonheur” Experiential Pop-ups will take place at
Bugis Junction (outside ShareTea)
9 to 15 September 2019
10.30am – 10.00pm daily
200 Victoria St, Level 1, Singapore 188021
Orchard Central (outside Uniqlo)
23 to 29 September 2019
10.30am – 10.00pm daily
181 Orchard Road, Level 1, Singapore 238896