We’ve all been there – struggling to maintain our hair while keeping it looking healthy and fabulous. From frizz to split ends, the challenges of haircare can sometimes feel like a never-ending journey.
Here’s the good news: Sephora has recently added some exciting new brands, such as Aromatica, Fekkai, and Drybar to its haircare shelves, bringing a fresh perspective to haircare with innovative formulas and ingredients that cater to all hair types and concerns.
On top of this, you can also look forward to several new innovations that have been introduced by existing brands that you already love.
Whether you’re looking to tame frizz, add volume, or nourish your strands, here’s a guide to Sephora’s latest additions in the world of hair care so you can be excited about what’s to come in the coming months!
New Answr products at Sephora
Answr At-home Keratin Treatment
You can bid farewell to expensive salon visits now that the Answr At-home Keratin Treatment is available at Sephora. This award-winning brand is set to revolutionise your haircare routine. Crafted in Italy, this brand’s vegan keratin and breakthrough formula can be your new go-to for flawless tresses.
This innovative at-home kit promises to tame frizz, seal cuticles, and enhance shine for up to three months. Suitable for all hair types, textures, and colours, you can achieve a salon-worthy finish from the comfort of your own home.
Each kit includes a nourishing shampoo and conditioner, ensuring the longevity of your silky-smooth locks.
The Answr At-home Keratin Treatment retails for S$106 on Sephora.
New Virtue Labs product at Sephora
Virtue Labs Flourish Mask for Thinning Hair
Nearly half of all women experience hair loss, and frequently they are left with fragile hair that is dry, dull, and prone to additional breakage.
The Virtue Labs Flourish Mask for Thinning Hair is a hair treatment designed to promote thicker, fuller, and healthier-looking hair. This mask includes Alpha Keratin 60ku that helps to nourish and strengthen hair from root to tip.
In addition to Alpha Keratin 60ku, Virtue Labs Flourish Mask also contains other natural ingredients such as biotin, which is essential for healthy hair growth, as well as panthenol, which helps to improve hair’s moisture retention and elasticity.
The Virtue Labs Flourish Mask for Thinning Hair retails for S$117 on Sephora.
New Aromatica products at Sephora
Aromatica Ritual Hair Oil
Introducing the perfect solution to achieving healthy and nourished hair!
Along with a unique blend of eight plant-derived oils such as jojoba, argan, sweet almond, coconut and more, the Aromatica Ritual Hair Oil is designed to promote hair growth while repairing dry and damaged hair.
The lightweight and non-greasy formula ensures that your hair stays nourished without feeling weighed down. In addition to its nourishing properties, Aromatica Ritual Hair Oil also has a delightful scent that creates a relaxing and soothing experience during application.
The Aromatica Ritual Hair Oil retails for S$33 on Sephora.
Aromatica Wooden Scalp Brush
Indulge in a luxurious hair care experience with the Aromatica Wooden Scalp Brush. This exquisite beauty tool is crafted from premium-quality, high-density beechwood, ensuring long-lasting durability and supreme comfort.
Experience the blissful sensation of the soft, wooden bristles gliding through your hair, stimulating blood flow and enhancing the distribution of your hair’s natural oils. As you gently detangle your locks, the brush efficiently eliminates impurities, leaving your hair looking and feeling good.
Whether you have straight, wavy, or curly hair, the Aromatica Wooden Scalp Brush is perfect for all scalp and hair types.
The Aromatica Wooden Scalp Brush retails for S$33 on Sephora.
New Briogeo products at Sephora
Briogeo Destined for Density Caffeine + Biotin Peptide Density Shampoo + Conditioner
Experience the ultimate in hair care with Briogeo Destined for Density Shampoo and Conditioner – the perfect duo to boost density and nourish your hair from root to tip. These products work together to stimulate microcirculation to the scalp and hair roots.
The shampoo is formulated with 93% naturally derived ingredients, while the conditioner is formulated with 97% naturally derived ingredients, making them a safe and effective choice for all hair types.
The unique blend of natural ingredients helps to promote healthy and thicker-looking hair while providing an effective yet gentle cleanse.
The Briogeo Destined for Density Shampoo and Destined for Density Conditioner retails for S$52 each on Sephora.
Briogeo Don’t Despair, Repair! Deep Conditioning Mask
A favourite among beauty enthusiasts, Briogeo Don’t Despair, Repair! Deep Conditioning Mask is a best-selling product that has received multiple awards, including five Allure Beauty Awards, solidifying its place as a go-to choice for anyone seeking to nourish and revitalise their hair.
This powerful weekly treatment has been scientifically proven to strengthen hair up to twice its normal strength after just three uses, making it a must-have for anyone looking to improve the overall health and appearance of their hair.
Infused with a potent blend of natural ingredients, including rosehip oil, B-vitamins, and algae extract, this hair mask provides intense hydration and nourishment that penetrates deep into your hair follicles. This hair mask is perfect for those with dry, brittle, coloured, or over-processed hair.
So if you’re looking for a way to restore your hair’s natural shine and strength, this hair mask is definitely worth a try!
The Briogeo Don’t Despair, Repair! Deep Conditioning Mask retails for S$76 on Sephora.
New Fekkai products at Sephora
Fekkai Clean Stylers Prime & Prep Hair Treatment Mist
Scented with a complex, refreshing blend of citrus, watermelon, sea salt, and white musk, the Clean Stylers Prime & Prep Hair Treatment Mist is a game-changing hair mist that can revolutionise your haircare routine.
This unique mist is designed to prime and prep your hair for styling while also providing nourishing benefits that help to reduce frizz and flyaways, leaving your hair looking silky and smooth.
One key benefit of this hair mist is that it helps protect your hair from heat damage caused by styling tools like blow dryers and straighteners.
It also contains a powerful blend of natural ingredients, including aloe vera, ginger root extract, coconut water and hydrolysed vegetable protein that effortlessly hydrate and strengthen your hair.
The Fekkai Clean Stylers Prime & Prep Hair Treatment Mist retails for S$47 on Sephora.
Fekkai Clean Stylers Straight Balm
There’s more from Fekkai!
The Fekkai Clean Stylers Straight Balm is the perfect solution for anyone looking to achieve sleek, straight hair without sacrificing the health of their precious locks.
Formulated with clean and nourishing ingredients that work together, this luxurious styling balm provides your hair with the ultimate level of care and protection it needs.
With regular use, this balm can transform even the most unruly and frizzy hair into a smooth and silky masterpiece.
Not only does Fekkai Clean Stylers Straight Balm work wonders on all hair types, but it also has the added benefit of being incredibly easy to use. Simply apply a small amount to damp hair and blow dry to achieve a sleek and straight style that lasts all day.
Its lightweight and non-greasy formula ensures that your hair won’t feel weighed down or oily, making it the perfect addition to your daily haircare routine.
The Fekkai Clean Stylers Straight Balm retails for S$47 on Sephora.
Fekkai Clean Stylers Root Lift
Made with natural ingredients like ginger and honey, this lightweight formula is sure to turn heads.
The real magic of Fekkai Clean Stylers Root Lift lies in its ability to transform even the limpest, most lifeless hair into a voluminous masterpiece. Whether you’re looking to create big, bold curls or just add a touch of lift to your everyday look, this root lift spray delivers every time.
Plus, it’s incredibly easy to use – simply spray it onto your roots and massage it in with your fingertips. It works on all hair types, from fine and straight to thick and curly, and can be used alone or in conjunction with your other favourite styling products.
The Fekkai Clean Stylers Root Lift retails for S$50 on Sephora.
Fekkai Full Blown Volume Dry Texturizing Spray
This texturising spray is another versatile hair product from Fekkai that offers numerous benefits to your hair.
This dry texturising spray is suitable for all hair types and can be used on both dry and damp hair. It is incredibly easy to apply and leaves no residue or stickiness behind.
With just a few sprays, it can transform flat and lifeless hair into a voluminous and textured masterpiece. Whether you’re creating beachy waves or a sleek updo, this spray will give your hair the staying power it needs to look perfect all day long.
The Fekkai Full Blown Volume Dry Texturizing Spray retails for S$40 on Sephora.
New Drybar products at Sephora
Drybar The Double Shot Oval Blow-Dryer Brush
We’ve all been there, or at least most of us – spending hours on end trying to perfect a salon-level blow-dry at home, only to be left with frizzy, lifeless hair and an arm workout we didn’t sign up for.
Now blow-drying has been made easy with the Drybar Double Shot Oval Blow-Dryer Brush, allowing you to achieve a professional-looking blowout at home without much struggle.
Suitable for all hair types and textures, this versatile blow-dryer brush combines the hot air of a blow-dryer with the structure of a round brush to create a smooth, shiny blowout with tons of volume in one quick, simple step.
The Drybar The Double Shot Oval Blow-Dryer Brush retails for S$257 on Sephora.
Drybar Liquid Glass Instant Glossing Rinse
This in-shower product is a hair gloss rinse with advanced reverse-micellar technology that leaves your hair feeling smooth, silky, and super shiny. It all takes as little as 10 seconds to give your hair a glass-like finish.
It targets gaps in hair’s lipid layer with positively charged amino acids, smoothing strands and adding a shiny topcoat finish in as little as 10 seconds.
Liquid Glass Instant Glossing Rinse is suitable for all hair types, including colour-treated hair. It is easy to use and can be incorporated into your daily haircare routine.
Simply apply it to wet hair after shampooing, massage it into your hair, and rinse thoroughly. You can also use it as a leave-in treatment for extra shine and protection.
The Drybar Liquid Glass Instant Glossing Rinse retails for S$56 on Sephora.
Drybar The Tress Press Straightening Iron
Introducing The Tress Press Straightening Iron – the ultimate tool for achieving hairstyles with minimal effort. This dual-purpose iron allows you to quickly style even the thickest hair into super-sleek straight looks or add a bit of wave or curl.
Unlock the secret to flawless, healthy locks with this innovative styling tool that harnesses the power of Titanium Technology to seal the cuticle for unbeatable shine and minimal frizz.
At the same time, the cutting-edge Infrared Technology gently heats hair from the inside out, leaving you with luscious, salon-worthy locks every time.
The Tress Press Straightening Iron heats up quickly and has adjustable temperature settings to suit all hair types. Its slim design and lightweight construction makes it easy to use and perfect for travel.
The Drybar Tress Press Straightening Iron retails for S$280 on Sephora.
New OUAI products at Sephora
OUAI Anti Dandruff Shampoo
Dealing with dandruff can be uncomfortable and embarrassing, especially when someone points it out. Thankfully, there is an effective haircare product that can help treat dandruff and restore scalp health.
Introducing the holy grail of hair care – OUAI Anti Dandruff Shampoo! If you’re tired of dealing with pesky dandruff and an itchy scalp, this shampoo is your ultimate saviour.
With a calming and earthy scent, this gentle shampoo formulated with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff.
The shampoo also contains propanediol caprylate, which helps soothe the scalp and improve scalp comfort. Additionally, gentle surfactants and conditioning agents are included to keep the hair smooth and soft.
Plus, its refreshing scent will leave your hair smelling heavenly all day long.
The OUAI Anti Dandruff Shampoo retails for S$57 on Sephora.
