Attention, K-beauty fans: Guardian has added nine new K-beauty brands to their shelves!
From viral skincare brands like KAHI and Torriden to popular makeup brands like colorgram and Rom&nd, we can’t wait to check out all of these goodies in stores at Guardian.
Not sure which products to start with? Don’t worry, because we’ll share the bestselling K-beauty gems ahead.
New Korean skincare brands
KAHI is, without a doubt, the most anticipated K-beauty brand at Guardian. Their products are probably familiar to K-beauty fans because they’re all over K-dramas and are loved by celebrities, especially the KAHI Wrinkle Bounce Multi Balm.
Also known as the “Kim Go Eun Balm,” this balm stick went TikTok-viral and has sold over 17 million sticks globally due to the balm’s ability to hydrate, increase your skin’s elasticity, and reduce the appearance of wrinkles.
In addition to using it as a moisturiser, you can also use KAHI Wrinkle Bounce Multi Balm as a lip balm to give your lips an instant moisture boost and glow, thanks to its Jeju-origin oil ingredient.
Following the success of the Wrinkle Bounce Multi Balm, KAHI also released a slew of other balms with a variety of functions, including a sunscreen stick, brightening stick, eye balm stick, and even one made specifically for your lips to give them a beautiful rosy glow!
Torriden’s products are hard to miss, and if you’ve been anywhere near #BeautyTok, you’d have most certainly come across a product or two from the brand.
A Korean skincare brand founded in 2015, Torriden strives to deliver products that adhere to their motto “Your Skin Is Our Planet,” selecting only clean, vegan, and cruelty-free products to keep your skin healthy.
Their most popular product is the DIVE-IN Low Molecule Hyaluronic Acid Serum, a lightweight serum infused with 5D-complex hyaluronic acid, D-panthenol, allantoin, and madecassoside to deliver instant moisture while soothing irritations.
You’ll adore this serum for its lovely pastel blue colour, which is naturally derived from malachite extract to give your skin an extra fortifying boost. Its ability to quickly absorb into your skin and give you that lit-from-within glow without any sticky residue is also a plus!
Torriden DIVE-IN Low Molecule Hyaluronic Acid Serum (50ml) retails for S$27 and is available at selected Guardian stores, together with other Torriden products.
THANKYOU FARMER believes in creating high-quality products using only natural ingredients to help your skin restore its natural strength and slow the ageing of skin cells.
Their most iconic product is the Sun Project Silky Calming Sun Stick, an SPF 50+ PA+++ sunscreen stick that is packed with soothing ingredients like centella asiatica extract, calamine, madecassic acid, asiatic acid, and asiaticoside to calm your skin.
Not only is the formulation water-resistant, but it also comes in a small and compact packaging, making it extremely portable and ideal for outdoor activities.
THANKYOU FARMER Sun Project Silky Calming Sun Stick also has a lightweight texture that doesn’t leave greasiness, pilling, or a white cast on your skin and applies smoothly, even over makeup, making it easy to reapply sunscreen throughout the day!
THANKYOU FARMER Sun Project Silky Calming Sun Stick (140g) retails for S$25.60 instead of S$32 (20% off) until 4 October at Guardian. and you can find other THANKYOU FARMER products at Guardian as well.
LAGOM is designed with the modern hectic lifestyle in mind, focusing on providing you with simple yet high-quality products that use proven dermatologically-tested and patented ingredients to maintain your skin’s moisture balance and support your skin health.
Try their bestselling Cellus Gel-to-Water Cleaner and Cellus Micro Foam Cleaner, both of which contain Aqualicia® to regulate moisture in your skin cells without removing your protective moisture barrier.
LAGOM Cellup Gel-to-Water Cleanser is a lightweight oil-based morning cleanser that effectively removes oil-based creams from the night before, excess sebum, and other impurities like dust that may settle on your skin while you sleep.
The Cellup Micro Foam Cleanser, on the other hand, produces a luxurious super fine lather that glides smoothly over your skin and effortlessly removes dirt and grime. It also has a light citrus and herbal scent that will soothe your senses.
LAGOM Cellup Gel-to-Water Cleanser (170ml) retails for S$23.20 instead of S$29 (20% off) at Guardian, and Cellup Micro Foam Cleanser (120ml) retails for S$20 instead of S$25 (20% off) at Guardian until 4 October. You can find other LAGOM products at Guardian as well.
At the heart of every PESTLO product is the ingredient pyconogenol, a rare ingredient extracted from maritime pine that grows along the Mediterranean coast of France, and is traditionally used in French folk remedies.
It is well-known for its antioxidant properties and anti-ageing benefits, which aid in skin hydration, elasticity, and the reduction of wrinkles and age spots.
PESTLO’s star product is the Spicule Reborn Peeling Mask. This exfoliating wash-off mask can penetrate the top layer of your skin to activate cell renewal and stimulate collagen to improve your skin tone and texture.
Made with maritime pine bark, green tea, and wormwood, this moisturising mask not only exfoliates dead skin cells and clears your clogged pores, but it’s also high in antioxidants to nourish your skin and boost its natural immunity.
What distinguishes One-day’s you from other brands is that it combines traditional Korean beauty techniques with cutting-edge research and development, giving us the best of both worlds.
Their collection of BB creams, sheet masks, and more helps you to achieve that highly coveted Korean glass skin look, all while remaining gentle on your skin and suitable for daily use.
The P.Z. SSOC SSOC No More Blackhead Sebum Care is the brand’s MVP. It’s a powerful exfoliator that’s specially formulated to melt away your stubborn blackheads without the need for harsh extractions, leaving you with clearer, smoother skin!
New Korean makeup brands
Rom&nd is a best-selling Korean makeup brand known for its beautiful lip products, which have quickly expanded to include stunning eyeshadow palettes, blushers, mascara, BB cushion, and other products.
You can trust the quality of their products because they were founded in collaboration with celebrity makeup artist and YouTube star Min Saerom!
While all of Rom&nd’s lip products are popular, the Juicy Lasting Tints are their most iconic lip range due to their candy-coated gloss finish that intensifies over time, leaving you with the most vibrant and clear colour that appears to be a lip gloss, lipstick, and a lip tint all in one!
Rom&nd Juicy Lasting Tints retails for S$9.99 and is available at selected Guardian stores, together with other Rom&nd products.
If Rom&nd is known for its lip products, then Dasique has become a cult favourite due to their eyeshadow palettes, which come in nine shades and have an instantly recognisable packaging with its hyper-feminine yet clean aesthetic.
The Ice Cream Collection is their most recent release, and it took the internet by storm with its adorable ice cream scoop-like eyeshadow and blusher palettes.
Now that they’re in Guardian, you can easily swatch the formulas and pick your favourite ice cream palettes without having to gauge the colours online!
Dasique Ice Cream Collection retails from S$19.40 to S29.15 instead of S$25.90 to S$38.90 (20% off) until 4 October, together with other Dasique products at Guardian.
Created with Gen Zs in mind, colorgram offers a diverse range of innovative products with vibrant colours, including lipsticks, eyeshadows, blushes, and more.
The brand consistently delivers the latest K-beauty trends through its fun and colourful products. One of which is the All-in-One Aegyo-Sal Maker, a two-step liner designed to accentuate your aegyo-sal to easily achieve a more youthful look.
Cologram All-in-One Aegyo-Sal Maker is popular for its creamy formula, which melts into your skin smoothly and adheres to the thin and wrinkled areas around your eyes without creasing!
Featured image credits: @kahi_official/Instagram, @torriden_official/Instagram, @colorgram.official/Instagram