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Supermodel Bella Hadid has officially launched her debut fragrance brand, Orebella, which is already making waves as ‘the world’s first intentional skin perfume’.

“Orebella,” pronounced ‘aura-bella’, elegantly embodies her Arabic heritage, signifying ‘iron ore’. Bella’s passion for exquisite scents and her avoidance of alcohol-based perfumes led her to cultivate lavender and extract essential oils on her family’s farm.


A new era of skin-nourishing fragrances. Bi-phase formula with hydrating snow mushroom & moisturizing five oil blend + elevating essential oils to enhance SKIN + SOUL. Shop all scents now at Orebella.com ✨🔮 #orebella

♬ original sound – Orebella

Fragrances That Don’t Contain Alcohol

Orebella has gained recognition for its distinctive characteristic: fragrances that don’t contain alcohol.

Each scent employs an exclusive bi-phase formula that requires a quick shake prior to application. This simple action guarantees seamless blending of all the elements. Notably, Bella showcases the activation process of the formula in Orebella’s TikTok video.

Orebella is available in three convenient sizes: 10ml, 50ml, and 100ml. Additionally, they offer three captivating fragrance choices: Salted Muse, Blooming Fire, and Window2Soul. We’ll delve into each scent further to assist you in discovering your ideal match!

Orebella’s Fragrance Range

Salted Muse – Woody Marine Scent

Salted Muse is the perfect fragrance for those who appreciate unisex scents. With its essence of ocean breeze and a hint of masculine woody aroma, it offers a refreshing and unique experience. The blend of sea salt and pink pepper adds a special twist to this fragrance.

  • Top: Sea Salt, Pink Pepper, CO2 Extract
  • Middle: Olive Tree Accord, Fig, Lavender
  • Base: Cedarwood, Sandalwood, Amber

Blooming Fire – Warm Floral Scent

Immerse yourself in a tropical paradise with the enchanting fragrance of Blooming Fire. Close your eyes and imagine being embraced by vibrant greenery, while the delightful aroma of monoi flowers dances in the air.

The earthy notes of patchouli bring a sense of grounding, while the invigorating burst of bergamot keeps it fresh and uplifting. This fragrance is simply perfect for everyday wear!

  • Top: Bergamot, Cedarwood, Clove Leaf, Cardamom
  • Middle: Tahitian Monoi, Jasmine
  • Base: Patchouli

Window2Soul – Sheer Floral Scent

Picture yourself enveloped in the delightful aroma of jasmine and rose, complemented by a hint of rich tonka bean to add depth.

This fragrance is an absolute delight for those who adore floral scents. Window2Soul is remarkably invigorating and refreshing, leaving you with a sense of beauty, confidence, and pure joy.

  • Top: Lemon, Geranium, Mint
  • Middle: Jasmine, Damask Rose
  • Base: Tonka Bean

What Reviewers Are Saying About Orebella Fragrances

The Packaging


@Bella Hadid’s new fragrance line Orabella is here — we unboxed the perfumes to get a closer look at the three scents 🌸 #bellahadid #orabella #fragrancetiktok

♬ Life Will Be – Cleo Sol

Having an Orebella perfume is akin to cherishing a valuable gemstone.

Manufactured with environmentally friendly materials, the elegant bottle is housed in a box crafted from sustainable forests. It’s a lovely addition to your shelf, resembling a small treasure awaiting exploration.

The Scents


did not shout out the MESMERIZING packaging but yall got the point i am OBSESSED @Orebella by @Bella Hadid best thing ive smelled #perfumetok #bellahadid #newperfumes #newfeagrances #bellahadidstyle #bellahadidmakeup #bellahadidrunway #orabella #orabellaperfume 🤍

♬ original sound – nirishbeauty

Check out TikTok creator, nirishbeauty, for her reviews on Orebella’s fragrances! She raves about Salted Muse, describing it as a fresh unisex scent, while Blooming Fire is all about lilies and florals. And don’t miss her take on Window2Soul, a sexy feminine perfume with gardenia, rose, and lemon notes.

Currently, Orebella is exclusively available for shipping within the United States and can be purchased at Ulta stores. However, exciting news awaits. Bella Hadid and her team have big plans to extend their shipping services worldwide. Keep an eye out for future updates!

For more information, make sure to tune into their official Instagram and TikTok accounts.

Featured image credits: @orebella/Instagram