As if shopping at Sephora isn’t already like a playground for beauty enthusiasts, Sephora will be launching its first and biggest beauty event – not just in Singapore, but also in Southeast Asia – in July.
Called the Sephora Playhouse, this is the first-ever beauty interactive funhouse and the retailer expects to see more than 40,000 guests over the 10-day event, which will take place between 20 and 29 July.
What will happen at Sephora Playhouse?
Besides getting access to an assortment of makeup and skincare products from your favourite brands, including limited-edition merchandise that you can only get your hands on during the event, there are also other activities you can look forward to, in line with the event’s objects to “teach, inspire, play”.
Teach: Participate in fun workshops and interactive activities conducted by Sephora beauty brands. These exclusive sessions allow you to have hands-on sessions with experts from partnering brands and Sephora educators and trainers – in other words, you’ll be learning from only the pros.
Inspire: Immerse yourself in experiential spaces within Sephora Playhouse, all of them have unique QR codes that allow you to enter microsites for more fun activities.
Play: Explore thematic rooms such as prismatic mirror maze, a girly pink ice-cream parlour, or a Harlem-esque graffiti room with a palette-inspired trampoline. Besides the on-site fun, you obviously can also expect to take lots of Instagram-worthy photos to remember the day by.
Here are some teasers so you know what you can look forward to:
Sephora Playhouse will be held at Ngee Ann City Civic Plaza, in a 700sqm space, from 21 July to 29 July, between 12pm and 10pm.
It will be open exclusively to all Sephora Beauty Pass members. If you’re not a member yet, you can register online (or in the Sephora app or store) with your first purchase.
You can sign up for a Sephora Playhouse session at this link. The link will only be live from 4 July for registration, and here’s a tip – bookmark it and set your alarm so you can make sure you secure your place!
