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“Support local” is a phrase that’s been frequently rolling off our tongues, especially when it comes to chowing down mouthwatering local delights or shopping popular local fashion labels.

When it comes to beauty brands, however, most of us are in the dark about the ones born on our very shores. But surprise, surprise, because there are local beauty labels that are worth discovering, and they’re making their mark not only here in Singapore and around the world too.

This National Day, we shine the spotlight on 11 Singapore beauty brands and the people behind these names, so you’ll really have something to celebrate this special occasion and beyond!

Related read: 11 women-owned local beauty businesses to support this IWD and beyond