Lego Makeup Stone Brick

We thought we’ve seen it all – and then a new makeup brand from South Korea launched products that remind us of Lego. And just like the popular toy system, you can also “build” with it.

View this post on Instagram

【#stonebrick】⠀⠀⠀ *⠀ ホンデに新しくできた #リップ がメインの #化粧品 のお店😍💕⠀ *⠀ #ホンデ のアートボックスや、クラブコクーンの向かい側に新しくできました!🎉⠀ *⠀⠀ 壁一面のリップは圧巻です😇✨✨⠀ リップのケースもとってもかわいいですよ!⠀ ⠀ 住所🚩:서울 마포구 와우산로21길 34⠀ (ソウル麻浦区ワウサンロ21道34)⠀ ⠀ noritter.com⠀⠀⠀ *⠀⠀ #韓国語#韓国#韓国人#ハングル#韓国旅行#ソウル旅行#韓国旅行記#渡韓#韓国カフェ#おしゃれ#おしゃれカフェ#韓国グルメ#韓国ショッピング#韓国トレンド#韓国生活#韓国好きな人と繋がりたい#インスタ映え#韓国好きな人と仲良くなりたい#日韓交流会#韓国留学#韓国行きたい#韓国好き#韓国情報#놀이터#ノリッター⠀ ⠀ ⠀

A post shared by 놀이터 (ノリッター)~韓国情報シェアサイト~ (@koreanoritter) on

This new brand is Stonebrick, launched by South Korean retail conglomerate Shinsegae. According to Cosmetics Design Asia, there are over 200 products for consumers to create different combinations.

The brand told the website that Stonebrick allows consumers to build products based on their taste and personality. For instance, you can use two lipsticks in one holder, or you can mix a variety of shades to create your signature colour.

Designed to be fun, the products are colourful but are also very practical. The brand shared that with this modular concept, consumers are able to declutter as they are able to combine a few products into one.

Stonebrick has opened a standalone store in Hongdae, and are also at Boots COEX and LOB’s Itaewon. They also have plans to enter other multi-brand stores such as Olive & Young. The brand also has their eyes on China and the Philippines as part of their expansion plans, they told Cosmetics Design Asia. A representative from the brand said that they hope to enter the Philippines market this year or next year.

You can find out more about Stonebrick from their website.


You may also like these articles:

11 FREE things you can get from beauty boutiques and counters in Singapore!

This exclusive content can be yours for FREE when you sign up for the Daily Vanity newsletter, where we share even more useful beauty tips!
I agree to allow Daily Vanity Pte Ltd to include me in their mailing list for marketing and communications matters. I am able to request for my data to be removed from the site if required.
Kindly fill up your name.
Invalid email.
You will need to select the checkbox above to allow us to email you.

About the Author
Kristen Juliet SohKristen Juliet Soh is the editorial director of Daily Vanity, and has spent more than a decade in journalism and content strategy. When she's not at h...Read More

0