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It’s amazing how creative brands can get to help women achieve their desired appearance.

There’s a new beauty fad that’s making waves in South Korea – taping your face to achieve a (temporary) facelift.

The product they use is called the Face Maker Lifting Tape by Dodo Label, which claims to be able to discreetly tape their faces so that they achieve a facelift effect.

To apply it, take out a clear strip of tape, stick it around your jawline to pull back “excess fat”, and then conceal the tape with makeup.

The product retails at KRW5,700 (approximately SGD6.80), which is obviously very affordable compared to going under the knife. Moreover, it only takes seconds to have it done.

The concept may sound weird but the results look pretty unbelievable. See it for yourself how it works: