Following their 2017 foundation launch that received a huge success among general consumers and influencers alike, The Ordinary is finally expanding its Colours range with the highly anticipated new concealer.
Just like its famous foundation, this new concealer promises so much yet is only asking for a super affordable price – under S$10!
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A high coverage concealer that doesn’t break the bank? Count us in! Read on to find out more about this new product that is already causing a buzz in the beauty community.
The Ordinary Colour Concealer: All about the product
The Ordinary Colour Concealer comes in a tube with a thin nozzle applicator for easy and precise application. The product dries down in a matte finish, but the formula allows high pigments to look natural on the skin and resists collecting in fine lines.
The Ordinary Colours Concealer launched a range of 36 shades in different and various undertones, making it easy for people with different skin tones and undertones to find their match!
The shades are divided into four categories: 1 for lighter tones, 2 for medium tones, 3 for dark/deep tones, and 4 for deeper tones.
Each category is then classified further by a second digit from 0 to 4 to indicate depth within each category.
Finally, a letter is added to the shade code to identify the undertone:
- P (Pink) and R (Red) indicate cool undertones.
- N indicates a Neutral tone.
- Y (Yellow) indicates a warm undertone.
According to the DECIEM team, The Ordinary’s parent company, “We believe that products that are based on familiar technologies should be priced honestly and accessibly.”
“Our newly expanded range of 36 shades also follows feedback from our customers and store teams, ensuring our products are inclusive of all skin tones. This aligns with our efforts to widen our existing foundation shade range in the coming months.”
The Ordinary Colours Concealer is now available at the DECIEM website and Cult Beauty for ~S$8.89. The latter only stocks 21 shades at the time of this writing.
