Social media-viral beauty brand Then I Met You embarks on an exciting journey into the heart of Asia in collaboration with Sephora.
Commencing from April 2024, beauty aficionados across Singapore, Malaysia, Thailand, Hong Kong, and the Philippines will have exclusive access to Then I Met You’s innovative products both in-store and online at Sephora.
Charlotte Cho leads the brand.
Led by the visionary Charlotte Cho, renowned esthetician and co-founder of Soko Glam, Then I Met You seamlessly blends traditional Korean ingredients with cutting-edge skincare technology to offer a transformative experience. Cho’s decade-long expertise, coupled with invaluable insights from customers and top Korean beauty brands, has culminated in a collection that transcends mere beauty trends, embodying a philosophy deeply rooted in trust and efficacy.
The Living Cleansing Balm is well-loved by influencers and celebrities.
At the heart of Then I Met You lies its coveted Living Cleansing Balm, celebrated by influencers and celebrities alike, including luminaries such as Hyram Yarbro and Michelle Phan. With over 14 industry awards under its belt, this iconic product epitomises the brand’s commitment to quality and innovation.
“The overwhelming interest in taking Then I Met You to the global stage led us to choose Sephora as the perfect partner for our expansion into Asia,” says Charlotte Cho, founder of Then I Met You. “We are deeply passionate about diving deeper into our quest to create the most efficacious and transformative products, and our partnership with Sephora will make these moments of transformation even more accessible to our international community.”
Sephora will introduce a carefully curated range of Then I Met You products both in-store and online, featuring must-haves such as:
- Living Cleansing Balm (S$63)
- Soothing Tea Cleansing Gel (S$62)
- Birch Milk Refining Toner (S$57)
- The Giving Essence (S$86)
- Renewing Rich Beauty Cream (S$97)
- Bong2 Bounce Cream (S$74)
- Honey Dew Lip Mask (S$39)
Mark your calendar and check out the Sephora website in April when the brand launches!
