When it comes to hair colour, we can obviously see two camps amongst Singaporean women: those who like to play it safe, and those who like to go all out with their hair.
Now, you can actually have the best of both worlds.
The latest trend in hair colour is so customisable yet easy to pull off, that you’re bound to fall in love with it. If you’re worried that you’d get addicted to this ridiculously flattering colour, we have something just for you at the end of this article.
Ash brown balayage with as much colour as you want
Here in Asia, where a vast majority of us are born with natural black hair, the safest and most neutral colour most people would choose to dye their hair is brown.
While there’s nothing wrong with good ol’ brown, it could also get boring if you just keep going back to that colour, or when you realise that everyone else on the streets has the same colour as you.
That’s where ash brown balayage comes in. This new twist on our favourite hair colour is the latest trend to sweep across Asian beauty, and it’s fast becoming the most highly demanded hair colour here.
L’Oréal Professionnel, who has launched Ash Brown Balayage services exclusive to their partner salons, says that “ash brown hair” is the top searched keyword amongst Singaporean women, according to the Google Adwords Forecast Tool 2017.
To bring you the perfect ash brown balayage, L’Oréal Professionnel collaborated with UNA Salon, a celebrated hair design house from Taiwan that has won multiple international L’Oréal Professionnel hairdressing awards.
L’Oréal Professionnel’s three institutional looks, Éclat Feuilletine, Coeur Noir, Tourbillon 85, are so named after chocolates from popular chocolatier, GODIVA, brand partner for the campaign. Yes, you read that right. Your hair could be as delectably irresistible as the mega-popular Godiva chocolates too.
The balayage is, of course, a high-quality hand-painting method that is achieved only by experienced and trained hair stylists.
Balayage dye jobs are typically a smooth and flawless gradient between one colour to the next. It’s gorgeous and it’s easy to maintain – there’s no more need for you to constantly touch up your hair colour as you would need to with ombre styles and highlights – no wonder it’s such a hit with Singaporean women!
L’Oréal Professionnel’s Ash Brown Balayage services aims to allow women to choose what best fits their lifestyle: a work-appropriate brown but with a twist to let them stand out from the crowd, or going for a muted vivid colour.
If you’re afraid of damaging your hair, L’Oréal Professionnel also has a hair protection system called SMARTBOND, which will help to protect your hair even as you get your flattering ash brown balayage done.
You will be able to choose your favourite brown base, the colour blend(s) of your choice, and the type of balayage you’d like! (We bet you didn’t know that there are actually three types of balayage available. You should ask your stylist about them!)
Click here to check out more Ash Brown Balayage styles!
Enjoy a discount, and some sweet treats, on the house!
To celebrate the launch of the Ash Brown Balayage service, you’ll be getting the hefty discount of 20% off the prices of the service at any of the L’Oréal Professional partner salons listed.
To sweeten the deal, L’Oréal Professionnel is giving out GODIVA gift boxes with one piece each of the three signature flavours that the Ash Brown Balayage looks have been named after: Éclat Feuilletine, Coeur Noir, Tourbillon 85 to Daily Vanity readers who make an appointment for the Ash Brown Balayage service.