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Shelfies out, beauty fridges in! If you’re a skincare aficionado, this is one trend that’s going to speak to you.

We first started seeing #minifridgeshelfies on Instagram where people stacked their candy-coloured Drunk Elephant products neatly into a scaled-down refrigerator that screams #aestheticgoals.

Then, instead of “What’s in my bag”, we started seeing YouTubers uploading videos of “What’s in my fridge”. Now, what’s going on?!

Storing skincare products in fridges isn’t exactly a new thing. Skincare lovers have been putting their products in regular fridges – along with their food – for a long time now. But mini fridges that are designed especially for beauty products? Sounds like a great idea to us!

Need more convincing? Here are six reasons why you should consider getting a beauty fridge for yourself.

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It makes your products work better

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here’s my first #skincareshelfie featuring @mobicool mini fridge . 〰️ Having a mini fridge is a dream of many and I’m really excited to finally fulfilled my dream? . I’ve been doing my skincare routine straight up from the fridge about a week and I should say it feels different! (no need to pass kitchen anymore) 〰️ ?#neogen bio-peel gentle gauze peeling wine ?#thesaem 99% jeju fresh aloe soothing gel ?#hadalabo gokujyun lotion ?#cosrx honey overnight mask ?#laneige water sleeping mask ?#sonandpark beauty water ?#garnier serum mask sakura white and many more 〰️ for those of you who lives in indonesia ??, you can purchase this at @aceindonesia and it’s 50% off during october boom sale! . . . #skincarecommunity #abcommunity #skincareaddict #skincarejunkie #abskincare #abbeatthealgorithm #rasianbeauty #asianskincare #skincareroutine #igtopshelfie #minifridge #skincarefridge #minifridgeshelfie #skincareblogger #beautybloggerindonesia #clozetteid #skincare

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Dermatologists have said the cooling effect on moisturisers, creams and face masks can help alleviate irritated skin. We also know that when products have a lower temperature, they are able to constrict our blood vessels and reduce the appearance of our pores.

On top of these, cooler products simply feel better on our skin in Singapore’s hot and humid weather! It is a pampering treat to look forward to whether you’re starting or ending your day.

It helps extend shelf life

Beauty products generally also do well in cool and dry environments that are away from direct sunlight. And guess where this sounds just like: in a fridge – of course!

And if you still aren’t a believer, according to an interview by, vitamin C, retinol, and benzoyl peroxide formulas are best stored in a cool environment, thus refrigerating them “could keep them stable longer”.

Putting our products in a fridge on their own – without other items such as food – will also reduce the chance of contamination.

It’s a great tool to organise things

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Shelfie goals from the lovely @laura.craffey ?

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Your beauty products are piling up, no matter how neatly you arrange them on your vanity table, they still look clustered. Place them into opaque storage – even if it’s not neatly arranged in there, no one has to know.

A touch of personality

Add stickers or magnets to personalise your beauty fridge. Whether you’re all about that minimalist Tumblr vibe or going for colourful vaporwave aesthetic, it’s all up to your creativity.

It’s an aesthetic déco for your vanity table

Here’s an accessory that you can actually use! While the fridge keeps your skincare products cool, you can decorate it however you like to match your vanity table.

Convinced to get one of these? Here’s where you can get a beauty fridge

Cow print

Beauty Fridge Cow Pattern

Get it in a quirky black and white cow pattern, with a handle to carry it with. This is available on Lazada for SGD55.30.


Beauty Fridge Cooluli

Most of these fridges you see on Instagram are from the US brand Cooluli, one of the first few brands that started producing mini fridges. Though they’re on the pricier side, they work as both a cooler and a warmer. The Vibe-15LE Thermo-Electric Cooler/Warmer Mini Fridge retails at USD99.99 (approx SGD135.35) on their official site.

Makeup Fridge

Makeup Fridge

This fridge comes in a gorgeous pink colour and removable shelf so you can adjust according to how you want to organise your products. The Makeup Fridge retails at USD79.99 (approx SGD108.25) and is available for preorder on its site.

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About the Author
Jia Ying LimAside from exploring hand creams and moisturisers, Jia Ying spends her time watching old Asian films....Read More