Don’t judge a makeup product by its packaging, the old adage said. (Ok, we know it’s something different.)
But let’s be real – how many of us can truly say that we don’t care a whit about packaging when it comes to our decision to buy makeup?
Whether you like it or hate it, the packaging game is always going to be strong in the makeup world and we aren’t mad at that. These are some recently launched products which have packaging that draws them like magnets into our shopping carts. Resistance is futile!
Tarte Rainforest of the Sea
At last. At last, we see this raved about collection by Tarte reach our shores. Inspired by oceans and marine life, the Tarte Rainforest of the Sea collection features aquatic skin-loving ingredients such as marine algae and flower extracts.
What you should check out:
1. Tarte Color Splash Lipstick
We’ve tried this one and we can attest that it doesn’t stop at looking good – this lipstick packs some solid performance as well.
Though it isn’t a liquid lipstick formula, the lipstick boasts some serious staying power, to the point where we think it probably leaves a stain on the lips.
The colour goes on pigmented and smoothly, and we can’t say enough good things about this gorgeous lipstick.
Tarte Color Splash Lipstick retails for SGD33 at Sephora.
2. Tarte Rainforest of the Sea Eyeshadow Palette Vol. II
Look at those colours. There’s something about this palette that keeps drawing us closer.
The Rainforest of the Sea Eyeshadow Palette Vol. II is a follow-up to the cult classic and boasts a multi-tasking formula that primes your eyelids as well as packing on the pigment.
The palette has received rave reviews on Influenster, rating an average score of 4.4 out of 5. It features four matte and four micro-shimmers in dense, cool-toned colours.
Tarte Rainforest of the Sea Eyeshadow Palette Vol. II retails for SGD53 on Sephora.
3, Tarte Rainforest of the Sea Marine Boosting 4-In-1 Mist
This mist not only looks good, but it smells oh-so-great. It’s said to achieve four functions in a single spray: it is a primer, a makeup setting spray, a hydrating mist and a skin refresher.
It seems that reviewers on Sephora SG have found that the Marine Boosting 4-In-1 Mist lives up to its claims, as reviewers said that it “saves a lot of money” and that it is a “must to get”.
Tarte Rainforest of the Sea Marine Boosting 4-In-1 Mist retails for SGD20 (30ml) and SGD38 (75ml) on Sephora.
4. Tarte Rainforest of the Sea Water Foundation SPF15
This foundation was the cornerstone of the Rainforest of the Sea collection when it first launched. The bottle not only looks pretty, but the foundation is dispensed in a unique dropper system (you press the top of the cap to dispense the foundation from the cap).
What people loved about it was how lightweight and hydrating the foundation felt – hence the name Water Foundation – which was a huge boon for those with drier skin. It received a 4.4 out of 5 average rating on Influenster.
Tarte Rainforest of the Sea Water Foundation retails for SGD64 (30ml) on Sephora.
Maybelline x Gigi Hadid
This was one of the most talked-about makeup collection collaborations of 2017 and we aren’t surprised. Gigi Hadid has become one of the biggest names in pop culture, so it was exciting to see her first foray into the makeup realm with Maybelline.
The collection is split into two halves to allude to Gigi’s jetsetting high life, shuttling to and fro from glamourous New York to sun-kissed Los Angeles. The East Coast Glam products veer towards the cooler side of the spectrum, while the West Coast Glow half tends towards warm-toned shades.
What you should check out:
5. Maybelline x Gigi Hadid West Coast Glow Eye Palette in Warm
These wearable shades from the West Coast Glow half of the collection will certainly be a great go-to for an every day look. The palette is also mini-sized, so it’s easy to throw into your purse to touch up on the go.
The palette features six eyeshadow shades in a mix of matte and shimmery finishes.
Maybelline x Gigi Hadid West Coast Glow Eye Palette in Warm will retail for SGD26.90 from 1 January 2018 onwards at selected Maybelline counters.
6. Maybelline x Gigi Hadid East Coast Glam Dual-Ended Fiber Mascara in Black
Maybelline mascaras are renowned for a reason, so we’re really excited to check out this new and upcoming Dual-Ended Fiber Mascara. One half of the wand layers fiber onto your lashes, and the other half fills in with mascara, extending length and dramatising volume.
Call it the millennial pink syndrome, but there’s something about that nude, muted, dusty pink of the mascara tube that makes us want to own it immediately.
Maybelline x Gigi Hadid East Coast Glam Dual-Ended Fiber Mascara in Black will retail for SGD23.90 from 1 January 2018 onwards at selected Maybelline counters.
Urban Decay x Kristen Leanne
This makeup collection marks the first ever time Urban Decay has joined hands with a beauty influencer for a beauty collaboration. We think they couldn’t have found a better partner than in Kristen Leanne, who believes in cruelty-free beauty and also loves all the glitter and neon things.
7. Urban Decay x Kristen Leanne Kaleidoscope Dream Eyeshadow Palette
The neon-bright and vivid colours of the cover makes such a beautiful contrast with the black and white design on the inset. The monochrome also sets off the brightness and intensity of the palette itself, and we just think everything is a match made in heaven here.
Also, look closely: that black and white design on the inset isn’t marble – it’s jellyfish.
Urban Decay x Kristen Leanne Kaleidoscope Dream Eyeshadow Palette will retail for SGD65 from 1 March 2018 at Sephora, and from 9 March 2018 at all Urban Decay boutiques. And stay tune for more items from this collaboration.
Fenty Beauty Mattemoiselle
8. Fenty Beauty Mattemoiselle Plush Matte Lipstick
Queen Rihanna is back with some lipsticks for the Fenty Beauty line. The Mattemoiselle Plush Matte Lipsticks come in 14 different shades to suit every mood and look, so you’ll never be stuck without a perfect lipstick for your day.
Fenty Beauty Mattemoiselle Plush Matte Lipsticks retail for SGD28 each at Sephora.
Clio Super Sufur
This collection is channeling some serious Sesame Street vibes. The Clio Super Sufur limited edition collection is coated with faux fur that will give you that warm, fuzzy feeling as you’re doing your makeup.
9. Clio Super Sufur Kill Cover Conceal Cushion
The cushion is available in three shades and in two furry designs! Its formula includes Belgium spa water, which helps your skin to retain moisture and stay plump and hydrated while also providing full and long lasting coverage.
Clio Super Sufur Kill Cover Conceal Cushion retails for SGD64.90 each at selected Watsons stores.
Etude House Lucky Puppy
With the new year coming means we’re also welcoming in the Year of the Dog in the Chinese zodiac. Etude House celebrates in style with this unbelievably adorable collection paying homage to the furry friends we can’t live without.
10. Etude House Lucky Puppy Cushion Case
This limited-edition collection of dog-themed cushion cases is going to be a must-have for any dog-lovers out there! Pair it with your favourite Any Cushion and you’re all set for a very happy start for your 2018.
Etude House Lucky Puppy Cushion Case retails for SGD18 each from 1 January 2018 at Etude House stores and on Lazada.
11. Etude House Lucky Puppy Lucky Puppy Dear My Glass Tinting Lips-Talk & Case
Pair up your cushion case with a matching lipstick, or get a different design so you can enjoy both in your makeup pouch at the same time!
Besides these three limited edition Dear My Glass Tinting Lips-Talk Cases, Etude House is also releasing three limited-edition Lips-Talk shades featuring the cute little paw print on the side of the metal body: Swag Red, Choker Red, and Hot Body Red.
Etude House Lucky Puppy Lucky Puppy Dear My Glass Tinting Lips-Talk retails for SGD15.90 each and the cases retail for SGD7.90 each from 1 January 2018 onwards at Etude House stores and on Lazada.